Million Dollar Plumber Reviews (2024 Update): Is It Legit?

Welcome to my Million Dollar Plumber Success Academy Review. My goal is to help you understand what the program is all about, how much it costs, if it's a good use of your time, your money, and much more! It should be less than 10 minutes start to finish, so let's dive in!

Million Dollar Plumber Review

There are a few ways you may have come across this article:

  1. You may have had a friend or colleague suggest the Million Dollar Plumber program so you decided to look into it.
  2. Maybe you were already looking into Richard Behney’s program and this was one of the Million Dollar Plumber reviews you stumbled upon online.
  3. Perhaps you were scrolling through your feed and someone mentioned that you could make money through the Million Dollar Plumber program, which made you curious.

Here are the questions you’re about to explore in this article:

  • Who is Richard Behney?
  • What’s inside the Million Dollar Plumber program?
  • Is this program for beginners or for those with experience?
  • Is the Million Dollar Plumber program legit?
  • How much does the program cost?

I have been reviewing programs out there that teach you how to generate an income online for a number of years now, covering various business models like Amazon FBA and Digital Marketing and there’s one thing in particular that I’ve noticed – there’s a lot of fluff in the content that is provided.

You wanna know something interesting? With all this experience running through my veins, I can easily tell two programs apart, one that is valuable and one that is not.

And, here’s the best part, I’ve taken some time out to scour the internet for everything I can find on the Million Dollar Plumber by Richard Behney to come here and give you a solid and in-depth review of the program.

So, without further ado, let’s jump right into it!

Here is a quick summary along with some pros and cons.


This Million Dollar Plumber Success Academy review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

Training Curriculum





Million Dollar Plumber is a program created by Richard Behney that teaches entrepreneurs how to build a million dollar plumbing business. Richard has over 30 years of experience in this industry so there are valuable insights to be gained from him. However, one thing to note is that the plumbing business is service-oriented which means in order to keep your business running, you need to provide exceptional customer service, maintain high-quality workmanship and build a strong reputation within the local community.

The Good Stuff

  • The Master and Journeyman levels of the Million Dollar Plumber program provide you with 1-on-1 coaching which means that you receive personalized guidance tailored to your needs.
  • Richard has over 30 years of experience in his chosen field so you can gain some valuable insights from him.
  • You have access to a private mastermind community where you can interact with like-minded students and experienced plumbers who are on the same journey as you.

The Bad Stuff

  • The plumbing business is service-oriented which means you’ll need to provide top tier customer service and build a strong reputation to keep your business profitable.
  • The Apprentice level contains basic information, so to gain more in-depth training, you'll need to invest in the Master level.
  • To scale your plumbing business, you'll need to rely on your workforce to facilitate its growth, as the plumbing industry is known to be challenging to scale.

Firstly, Why Am I Writing The Review?

Nice to meet you, my name is Brittney!

My story starts like many do… “slaving away” at a 9-5 job that I didn’t really enjoy, but hey – it paid the bills.

I worked for a large Fortune 500 company that performed background checks for other companies when they wanted to hire a new employee… so you know, not exactly exciting stuff.

For a lot of people, a nice stable job and predictable check coming in every month is the picture of success, but for me, it felt like I was missing out on life.

Clocking in every single day, doing the same tasks over and over again, getting home with barely enough time to make dinner and enjoy some time to myself… only to wake up again the next morning and do it all over again.

I just wanted to enjoy life without being shackled to an unfilling job.

I wanted to be able to take vacations whenever I wanted, for however long I wanted.

I didn’t want to have to beg my boss for a salary increase that barely matched inflation.

I just wanted to be free and happy.

Then about 4 years ago (as a stroke of luck), I stumbled across a program that taught me how to make money online by actually helping real people (local US businesses).

Who Cares About That?

99% of reviewers out there don’t have experience running an actual business. They’re writing about stuff that they have no real experience with.

Why would they do that?

They just want you to click through and buy the program that the review is about!

I have absolutely no relationship with J Rich, so you can rest easy knowing that I’m going to give you my honest opinion.

This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.


TLDR – What’s The Verdict On Million Dollar Plumber?

What’s The Verdict On Million Dollar Plumber?

So, is the Million Dollar Plumber program worth it?

Well, Richard does have a massive 30 years of experience up his sleeves which means there are definitely some valuable nuggets to be gained from him. 

But starting your own plumbing business isn’t as easy as he makes it out to be as there’s a lot of moving parts that need to be in order for the business to continue operating. Let’s break it down:

First things first, telling people about your plumbing services. You have to figure out how to let them know what you do and why they should pick you over other plumbers which can be tough since there are plumbers out there that have decades of experience and have built a strong customer base.

Then, there’s the website part. You’ll need a website that looks professional and tells people about what you have to offer. But making sure that the website is updated and showing up on the first page of the internet is important as you don’t want to be anywhere near the bottom otherwise your page won’t get a click so SEO knowledge must be learnt. 

After that, you have to think about getting people to hire you. You do this by creating a sales funnel where the aim is to turn people who are interested in your services into paying customers.

As you can see, being a successful plumber means you need to know about more than just fixing pipes. Learning how to advertise online, building and maintaining a functional website and keeping customers happy are some of the important ingredients you need to know to stay ahead in the competitive market otherwise you’ll get flushed out. This will pretty much eat into your time each day just to make sure everything is in order. 

So, while having your own plumbing business might seem really exciting at first, it’s important to understand that there are a lot of challenging parts to it too. It’s like a big puzzle that you have to figure out each step of the way, and if one piece is missing, you’re not going to get the full picture.

If you are currently working a 9-5, it definitely does seem like you’re trading one full-time job for another, right? But at least you get to go to dance parties with clanging pipes, I mean, who knew plumbing could be rhythmic?

On a more serious note, if Million Dollar Plumber is worthwhile depends on you, if you don’t mind being absorbed in your business and don’t mind staying active, it may work for you as you are going to be kept busy at all times. 

If freeing up your time to spend with your family or exploring the world is more of a priority for you, and if flexibility is what you’re after, then this program can’t provide it. However, Digital Leasing can!

With Digital Leasing you can work from anywhere at any time. All you need is a laptop and an internet connection. 

The best part about it is that the market isn’t saturated like with the plumbing business where you might feel like you’re swimming in a sea of pipes – Less competition means more opportunities to establish your brand which in return gets you greater financial potential.

Who Can Benefit From The Million Dollar Plumber Program And Who Isn’t It For?

Who Does It Benefit and Who It Doesn't

Million Dollar Plumber could be for you if you:

  • Already own a plumbing business and are seeking to learn new strategies. The Million Dollar Plumber offers expert trainers to guide you. Additionally, Richard’s over 30 years of experience ensures that you gain valuable insights from him.
  • Are a plumber and looking for a way to get into the business. Richard offers an Apprentice-level program to help you get started, as well as a Master-level program once you gain more experience.

It may not be for you if you:

  • Want a work-life balance where you know the exact times you’ll be working. The plumbing business is known for its disrupted schedule due to emergencies. This leads to unpredictable working hours and always being on call.
  • Are searching for a cost-effective business to enter. Starting your own plumbing business requires a significant amount of upfront investment to cover the costs of tools, supplies, insurance, registration and more.
Time Investment2.7 out of 5 starsThe time investment depends on how quickly you can take Richard’s teachings on board. However, trying to build a customer base can take a significant amount of time.
Level Of Control2.6 out of 5 starsThe only control you have is going out your way and trying to find potential customers but the rest is up to factors beyond your influence.
Ease Of Implementation2.9 out of 5 starsThe program is well-structured and you are guided by an experienced guru which makes it easy to follow but trying to find success in a competitive market such as this one will be difficult.
Profit Potential2.8 out 5 starsThe profit margin depends on external factors such as season since the plumbing business picks up during the winter due to issues related to the cold weather.

Million Dollar Plumber At A 1,000 FT View

Million Dollar Plumber At A 1,000 FT View

Million Dollar Plumber functions within the service-oriented business model as it provides essential services related to the installation, maintenance and repair of plumbing systems.

How It Works – Plumbing businesses offer services such as fixing leaking pipes to installing sinks and toilets. They are always on call and respond to emergency calls for issues like burst pipes or clogged drains. 

They’re job is basically to make sure people have access to clean water and functional plumbing systems.

A plumbing business will have to deal with unpredictable working hours as they can get called up anytime during the day or night. The physical nature of the job is quite demanding as there’s always lifting required, usually heavy equipment and if you’re claustrophobic, it may not be the ideal business to get into as there’s a lot of work in tight spaces. 

Starting a plumbing business requires significant upfront investment with costs that include tools, equipment, marketing, licenses and more.

About The Guru – Richard Behney

Richard Has Built A Million Dollar Plumbing Company

Richard Behney is the brains behind Million Dollar Plumber and started the business from scratch. In his early years, college was out of the question for him as he struggled with his coursework but it wasn’t all bad I guess since he ended up having a successful career anyway with his plumbing business.

Fast forward to today and Richard is helping entrepreneurs from all walks of life build successful plumbing businesses with his Million Dollar Plumber Success Academy.

WebsiteLink Here
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How Much Does The Million Dollar Plumber Program Cost?

Million Dollar Plumber Success Academy Cost

Apprentice Level – $197 per month, 

Journeyman Level – $397 per month.

There’s also a Master Level, but the price is undisclosed. In order to find out the price, you’ll need to go through an application process.

Does Million Dollar Plumber Come With A Refund Policy?

According to the terms of service section on the Million Dollar Plumber website, All sales are final with all three programs Richard offers and no refunds will be given under any circumstances. So don’t get your hopes up if you’re looking for a refund.

How Is The Million Dollar Plumber Program Different From The Rest?

Million Dollar Plumbing Business Owner

The Million Dollar Plumber teaches you how to start your own business from scratch.

Let’s see how it compares to other programs out there that teach you how to start a business using different business models.

The Digital Course Academy – This course is run by Amy Porterfield who teaches her students how to create and sell online courses. There’s a huge time investment needed for this as you’ll need to tailor your work for it to adjust to student needs. 

There’s a focus on paying close attention to the small details to improve your course which is similar to the Million Dollar Plumber as you’ll need to find out what is causing the issue in the plumbing system that’s blocking it which requires careful assessment as each scenario is different from the other.

SolarCEO’s is led by Zain Jan who created this program to help people grow their own solar business. Similarly to the Million Dollar Plumber, a solid reputation is needed to keep the business running as it’s a service-oriented business which means customer service has to be on point.

Freedom Farmer’s Microgreens – This is an intuition that offers many courses online and the one we are going to focus on is the “Start A Microgreens Business From Scratch” by Jonah Krochmalnek. Jonah teaches his students how to create a business in the agriculture industry but it runs into the same problem as the plumbing industry – the need for a strong reputation and exceptional service to thrive in a competitive market. This is the same as SolarCEO’s as they both operate within a service-oriented business.

What’s My Personal Opinion On The Million Dollar Plumber Program?

My Personal Opinion: Scam or Legit?

There are a few things you should consider before purchasing any program online:

  1. How much experience does the guru have?
  2. Is the program well-reviewed?
  3. Does the program provide high-quality information?
  4. Is the guru transparent about the pricing of his program?

Would I Recommend The Million Dollar Plumber Program?

Richard Behney's Million Dollar Plumber Review

Based on the above criteria here’s what I don’t like about the The Million Dollar Plumber Program:

  • No reviews on trusted sites like BBB or Trustpilot which means there isn’t a clear indication whether the Million Dollar Plumber program provides any value to its students.
  • The guru lacks transparency as there isn’t a price available for the Master-Level program which makes it difficult for potential students to make informed decisions.

I would not recommend this one as the absence of reviews on trusted sites makes it difficult to determine if the program contains high-quality information. 

Additionally, the lack of transparency regarding pricing makes it challenging for students to assess the program’s overall value and if they can afford it. This doesn’t give me the confidence in making a purchase.

Plumbing Business Tips And Tricks By Richard

I don’t think Richard Behney is scamming you with his program but it depends on how you see it…

You can make some money with the Million Dollar Plumber but you’re going to have to put in some serious work and constantly push yourself as you’ll need to settle for working 40+ hours a week.

Plumbing businesses often struggle to find experienced labor so unless you know your digital marketing stuff, finding customers is going to be extremely tough! 

And, not only that but plumbing services are notoriously known for not always being in demand throughout the year. Usually it’s around the winter time where business seems to pick up as the cold weather causes the pipes to freeze, crack and burst. 

But before you actually get to worry about work, starting your plumbing business is going to cut a big hole out of your pocket as there’s a huge initial investment required. You’ll need funds to cover:

  • Registration/Insurance – You will need to register your plumbing business as either a limited company or a sole trader. The registration fee can cost you up to $100.
  • Plumbing Training Course – This can cost you around $3,000.
  • Tools And Supplies – Tube cutter, adjustable wrench, hacksaw, mole grips ,water pump pliers and more can cost you around $500- $1,000 depending on the quality of products.
  • Office And Administrative Costs – About $1,000$12,000 annually.
  • Marketing And Branding – In the $1,000$9,000 range depending on quality.

It’s not a cheap entry, right? Not everyone has that amount of cash just lying around! 

But, don’t worry, I’ve got an alternative program I recommend where you can start with little to no upfront costs and you don’t have to break your piggy bank only to be disappointed.

Consider this: Take a few hours of your spare time each and create a single digital asset with Digital Leasing and in return receive around $5k to $10k each month.

You can literally start today and potentially get paid as quick as a fortnight unlike what the plumbing business gets you where you’ll need to first battle against the intense competition to build a customer base that’s already someone else’s. It’s like trying to convince someone in a marriage to renew their vows with you while they’re still happily married.

The cool thing about this program is that you can literally scale your business with a few clicks and keystrokes. I mean, I haven’t ever seen a business online that can get you twice your income with such a simple task!

Well if this sounds interesting, you might want to take a look at Digital Leasing, I got a feeling you’re going to thank me later.

With Digital Leasing you can earn a safe and secure income stream that comes in every single month without any hesitation. 

There are students of this program that are just spending quality time with their loved ones in exotic countries and can bounce from one vacation to another with so much ease because their income isn’t tied with their time.

They pretty much have a magic carpet at their feet and don’t have the financial stress that the majority of the world has since the money they have generated with Digital Leasing is all passive! It comes in regardless if they wake up one morning and go out for a long hike with their friends instead of working.

That’s the true meaning of freedom!

What’s Inside The Million Dollar Plumber Program?

What's Inside The Million Dollar Plumber Program?

Richard Behney’s Million Dollar Plumber Success Academy consists of tips and strategies to help plumbers take their business to another level. 

Apprentice Level – This is ideal of plumbing business owners who are just getting started so you’ll be taught the absolute basics of the industry. There are 150+ videos available with this level.

Journeyman Level – Aimed for plumbing business owners who have some experience in this field. 

Master Level – An exclusive program that requires an application process. This is for the more experienced and seasoned individuals who are looking for personalized support. There are lots of extra resources at your disposal with this level.

Conclusion: Richard Behney Review

Comprehensive Training Program By Richard Behney

Let’s recap:

  • There’s a huge time-investment required to run a plumbing business where you’ll need to work at least 40+ hours a week.
  • Plumbing services may not be consistently in demand throughout the year, with business typically picking up during winter.
  • Starting the plumbing business involves substantial initial costs for registration, training, tools, office expenses, marketing efforts and more which can cost you anywhere between $10,000 – $50,000.
  • Operating a successful plumbing business has a steep learning curve as it requires knowledge in online advertising, website management, customer acquisition, and customer satisfaction. 

So, is the Million Dollar Plumber program worth it? I don’t think so…

Plumbing is definitely labor intensive so how long can you keep it up for before you start to see some cracks and burst pipes of your own human system?  With all that money you need to spend upfront, what about the money you’ll need to cover for an on the job accident? 

Slips and falls are the most common injuries amongst plumbers but there’s also a great chance of toxic exposure, electrocutions, burns, hypothermia, and electric malfunctions. And, the possibility of these unfortunate events happening are high since you are working in confined spaces with hazardous materials. 

I mean, I don’t know about you but taking such a big risk financially and physically is a big no-no in my eyes. I prefer a program where making money online is simple and safe.

That’s why Digital Leasing is my preferred choice! And, you wanna know why this program is my number 1 pick? It’s always in demand so opportunities are endless, you get to work whenever you want which means it’s flexible and it’s easy to learn!

It’s just a more relaxed environment to work in where there isn’t the grim reaper looming by your shoulder as with what Million Dollar Plumber gets you!

What Is The #1 Way For Making Money Online In 2024?

Digital Leasing - GGM

After exploring various business models, I recommend Digital Leasing for beginners entering the online business world.

  1. Flexibility: The plumbing business requires a great amount of your time to find customers and answer to emergency calls. It can leave you feeling like you are working 24/7 as your mind is never off the job. Whether you have just an hour to spare or want to go full-time, Digital Leasing is tailored for “passive income” – more gains with less effort.
  2. Ownership and Control: Your plumbing business remains successful if the reputation is solid and if there’s one bad review, it will have ripple effects on the downfall of your business since it hinges on word of mouth. This lack of control is a key drawback. Digital Leasing grants you outright ownership of assets, ensuring control and impressive profit margins ranging from 90-95%.
  3. Low Startup Costs: There is a substantial upfront investment required to get your plumbing business off the ground. You’ll need to purchase tools, supplies and a service vehicle, which are just some of the costs. Begin with minimal upfront expenses. You might even start earning before spending a dime, and your initial property can go live for less than $100.
  4. Minimal Ongoing Expenses: With Digital Leasing you can simplify things by minimizing maintenance and costs.
  5. Easy to Duplicate: Once your first digital property is up and running, doubling your income becomes a breeze – just a few clicks, keystrokes, and maybe a call away.
  6. Helping Real People: Unlike Million Dollar Plumber, Digital Leasing extends beyond numbers, allowing you to support local businesses and make money while genuinely impacting people’s lives.

The choice is yours. Keep exploring, keep researching, or join a community of over 2,000 successful students living life on their terms with Digital Leasing.

If consistent income, flexibility, and helping others align with your goals, click here to learn more about Digital Leasing.

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Brittney Here!

I get to travel the world and live life without financial worry thanks to the system below!