AMZ Fastlane Review (Updated 2024): Is Alec John The Best At Amazon FBA

Welcome to my AMZ Fastlane Review. My goal is to help you understand what the program is all about, how much it costs, if it's a good use of your time, your money, and much more! It should be less than 10 minutes start to finish, so let's dive in!

AMZ Fastlane Review

There are a few ways you may have come across this article:

  1. You may have had a friend or colleague suggest the AMZ Fastlane course so you decided to look into it.
  2. Maybe you were already looking into Alec John’s course and this was the AMZ Fastlane review you stumbled upon online.
  3. Perhaps you were scrolling through your feed and someone mentioned that you could make money through the AMZ Fastlane course, which made you curious.

Here are the questions you’re about to explore in this article:

  • Who is Alec John?
  • What’s inside the AMZ Fastlane course?
  • Is this program for beginners or for those with experience?
  • Is the AMZ Fastlane course legit?
  • How much does the program cost?

Over the years, I’ve learned about different ways to make money online, like Trading Stocks and Dropshipping. This experience helps me recognize whether a program is trustworthy or not easily. It’s like having a special ability to spot those red flags you most often find in online programs!

Therefore, I have dedicated my time to researching all the articles and information on Alec’s course to offer you a comprehensive review of everything related to the AMZ Fastlane.

So, without further ado, let’s jump right into it!

Here is a quick summary along with some pros and cons.


This AMZ Fastlane review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

Training Curriculum





AMZ Fastlane is a course created by Alec John that teaches students how to research products, negotiate with suppliers, create listings, ship products, and utilize Amazon PPC advertising. The course includes over 150 videos, along with numerous PDFs and templates to aid in the learning process. It’s important to note that there is no guarantee of success after completing the course.

The Good Stuff

  • The course can benefit both the beginner and intermediate-leveled Amazon FBA seller as it contains a comprehensive guide.
  • AMZ Fastlane offers flexible payment plans, so you can choose an option that suits your budget.
  • The lessons you learn come from Alec’s personal experiences, so you can learn valuable insights from someone who has been through the ups and downs of Amazon selling.

The Bad Stuff

  • The course is on the pricier side which may not be suitable for those who are looking for a cost-effective entry to a program.
  • Amazon FBA can't get you passive income as you need to actively manage your inventory.
  • There is no guarantee that you’ll make money in the industry once you have completed the course.

Firstly, Why Am I Writing The Review?

Nice to meet you, my name is Brittney!

My story starts like many do… “slaving away” at a 9-5 job that I didn’t really enjoy, but hey – it paid the bills.

I worked for a large Fortune 500 company that performed background checks for other companies when they wanted to hire a new employee… so you know, not exactly exciting stuff.

For a lot of people, a nice stable job and predictable check coming in every month is the picture of success, but for me, it felt like I was missing out on life.

Clocking in every single day, doing the same tasks over and over again, getting home with barely enough time to make dinner and enjoy some time to myself… only to wake up again the next morning and do it all over again.

I just wanted to enjoy life without being shackled to an unfilling job.

I wanted to be able to take vacations whenever I wanted, for however long I wanted.

I didn’t want to have to beg my boss for a salary increase that barely matched inflation.

I just wanted to be free and happy.

Then about 4 years ago (as a stroke of luck), I stumbled across a program that taught me how to make money online by actually helping real people (local US businesses).

Who Cares About That?

99% of reviewers out there don’t have experience running an actual business. They’re writing about stuff that they have no real experience with.

Why would they do that?

They just want you to click through and buy the program that the review is about!

I have absolutely no relationship with J Rich, so you can rest easy knowing that I’m going to give you my honest opinion.

This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.


TLDR – What’s The Verdict On The AMZ Fastlane Course?

TLDR - What’s The Verdict On The AMZ Fastlane Course

So, is AMZ Fastlane worth it?

You can make some money with Alec’s course as he teaches you the same principles he used to find success in this industry. 

But the thing is, it’s just not as easy as he makes it out to be. I mean, perhaps he forgot how difficult it was to get started as it’s been over 10 years since he began his FBA journey!

AMZ Fastlane focuses on selling private label products which basically is selling your own stuff. You get stuff made and shipped to a third party warehouse and then ship the goods to Amazon. This requires a lot of work as you’ll need to manage the entire supply chain! 

Now, private labels do have their benefits, such as controlling your own brand and selling on other platforms. However, they come with a large amount of money you’ll need to invest upfront, as a typical order can cost you around $5k. Imagine how much multiple orders can cost…

Here’s the kicker: You’re putting in a huge amount of time, a large amount of money, and taking on great responsibilities for a profit margin that falls around the 10-25% mark. 

To give an example of what that looks like: If your monthly sales are $10,000, your take-home profit would range between $1,000 to $2,500.

So, the question you should ask yourself is, ‘Is it really worth working tirelessly day and night for such small returns?’ 

Oh, and the profits are not guaranteed as they depend on whether you can find profitable products to sell that no one has gotten their hands on yet. It’s a trend-based sales business where what’s hot sells, and what’s cold is left to chance. 

So, you can add chasing trends on a daily basis to the ever-growing list of time-consuming tasks you’ll need to do to succeed in this business. 

If you have a family to take care of or other responsibilities to attend to daily, this will prove much more difficult for you than a single man or woman who is on the grind. It will still encompass the same degree of difficulty in finding products and suppliers but they’ll have more time to spend.

But, don’t worry, I’m not gonna leave you without an alternative! I suggest you take a look at Digital Leasing if you’re looking for a more flexible approach to making money online that doesn’t have you relying on trends that come and go.

Digital Leasing takes away all that stress and calmly puts money in your bank account each month as it offers high profit margins, a whopping 90-95%, with low competition.

The best part about it is that you can follow your own work timetable that fits your schedule, so you’re not trying to chase loose ends while attempting to keep up with the high demand that FBA brings.

Who Can Benefit From The AMZ Fastlane Course And Who Isn’t It For?

Who Can Benefit From The AMZ Fastlane Course And Who Isn’t It For

AMZ Fastlane could be for you if you:

  • Have a bunch of cash lying around so you want to use it to start an Amazon FBA business.
  • Are new to the world of online business and want to learn from an experienced guru, Alec welcomes you with open arms.

It may not be for you if you are:

  • Looking for a business model that gets you high profit margins. According to this Amazon seller, their sales are $30k per month, but their profit margin is 10%.
  • Seeking a program that has a quick return on investment. It can take you around 1-2 years to see profit with selling on Amazon FBA, which is common for a private label product.
Time Investment2.9 / 5 starsThere are 8 modules which you can complete in a short amount of time. However, trying to find profitable products to sell can take a significant amount of time, especially given the fact that you’ll always have to look for another one to sell every time.
Level Of Control2.6 / 5 starsAmazon can terminate your account at any time if you fail to follow their strict rules and regulations; therefore, the level of control is limited.
Ease Of Implementation2.8 / 5 starsThe course is well-structured, and you are taught by an experienced guru, which makes it easy to follow.
Profit Potential2.7 / 5 starsThe profit depends on whether the market is in your favor and your ability to consistently find profitable products.

Alec John At A 1,000 FT View

Alec John At A 1,000 FT View

AMZ Fastlane operates within the Amazon FBA business model.

How does it work?

Your focus is on finding great products and marketing them, while Amazon takes care of the logistics, making selling online easier.

Amazon takes care of:

  • Storage – Amazon keeps your products safe in one of their warehouses until someone buys them.
  • Packing and Shipping – When a customer orders from you, Amazon packs the item and sends it out.
  • Customer Service and Returns – Amazon handles questions, feedback, and returns to make sure customers are satisfied.

You take care of:

  • Product Selection – You pick the products that your customers will like and that are trending.
  • Sending Inventory – You send those products to Amazon so they can be ready to ship when they are needed.
  • Marketing and Research – You research the market, create product listings, and promote your products to attract buyers.

Arbitrage Vs. Wholesaling

Arbitrage Pros:

  • Amazon Arbitrage doesn’t require a large upfront investment to get started.
  • Since you’re not manufacturing your products, there’s less risk you’re taking on board regarding unsold goods.

Arbitrage Cons:

  • Amazon is full of intense competition where sellers are competing for any profitable opportunities they can get their hands on.
  • Prices fluctuate on Amazon which leads to lower profit margins.

Wholesaling Pros:

  • If you buy in bulk, there’s a high chance your profit margins will increase since you can get discounts buying in large quantities.
  • You get an easy start with wholesaling due to the availability of products in bulk.

Wholesaling Cons:

  • You need a huge upfront investment since you’re buying a large quantity of items in a single purchase.
  • Amazon operates within a competitive market, leading to price pressure that affects your profit margins.

How Much Does Amazon FBA Cost?

Take A Note Of Amazon Costs In Your Personal Finance Book

There are many costs involved with Amazon FBA such as:

  • Storage Fees – This can set you back around $0.75 to $2.40 per cubic foot.
  • Clothing Costs – You’re looking at around $3 to $150+ per item as it depends on quality.
  • Amazon Fees – Amazon takes a 15% cut of the product selling price on every product that you sell.
  • Product Research Tools – If you decide to go for Helium 10, this can cost you between $39 to $279 per month or if you prefer Jungle Scout, we’re talking anywhere between $49 to $129 per month.
  • Product UPC Codes – You can find these priced typically at $15 for 10 barcodes.
  • Brand Logo – Depending on quality and which freelancer you hire, it can cost you up to $200.
  • Product Photos – If you don’t want the same stock photos as most Amazon sellers users, you can expect to spend upwards of $1-$50 per photo.
  • Professional Seller’s Account – $39.99 per month.

Amazon FBA Facts And Statistics

  • About 94% of Amazon sellers use FBA which means that this specific strategy on Amazon is jam-packed with competition and will get increasingly fierce as more people get into it as time goes on.
  • According to this source, 90% of Amazon sellers who are starting up fail, possibly due to challenges in finding suppliers, making poor product choices, and conducting inadequate product research.
  • Home and Kitchen items are the most popular category for sellers, making up 32% of the market. Beauty & Personal Care products come next, with around 23% in the Amazon Marketplace.

About The Guru – Alec John

Alec Teaches You Various Distribution Systems

Alec John is an online entrepreneur, mentor and the brains behind the AMZ Fastlane course where he teaches his students how to build a successful online business through Amazon FBA. He possesses over a decade of experience in selling on the Amazon Marketplace, starting in 2011. 

Alec has sold both wholesale and private labels, making over $4 million doing so. He achieved substantial success at an early age as he made $765,000 by the age of 23. 

WebsiteLink Here
InstagramLink Here
YouTubeLink Here

How Much Does The AMZ Fastlane Course Cost?

AMZ Millionaire Fastlane Cost

AMZ Fastlane is currently available at a discounted price of $997, down from its regular price of $1,997.

Does The AMZ Fastlane Course Come With A Refund Policy?

Refunds for the course are only allowed if a student asks for it via email within 14 days of purchasing the course and has viewed less than 30% of the course content. 

How Is The AMZ Fastlane Course Different From The Rest?

Alec Teaches You How To Create Wealth Through Amazon FBA

Let’s take a look at programs out there that teach you how to find and sell products to make an income online and see how they compare to AMZ Fastlane.

Zen Arbitrage – You are taught how to find cheap books online and sell them on Amazon for a higher price by Peter Valley. The drawback to this program is that Peter charges you a small price at the beginning of the program to only upsell you thousands of dollars later.

The Rainmaker Challenge – This is a 7 day course taught by the Diaz family where you will learn how to find profitable products to sell on the Amazon Marketplace. The problem with this course is in regards to the coaching aspect as you aren’t offered any 1-on-1 mentoring.

0-$100k System – An eCommerce program led by Alison J. Prince where you are offered training on finding and selling products similar to AMZ Fastlane and these other programs. The downside to Alison’s program is that it’s extremely time-consuming to find products that are profitable.

AMZ Fastlane is similar to these programs in that they all require a significant time commitment but differs in that it doesn’t involve thousands of dollars in upsells. It offers 1-on-1 mentoring and primarily focuses on selling private label products.

What’s My Personal Opinion On The AMZ Fastlane Course?

What’s My Personal Opinion On The AMZ Fastlane Course

There are a few things you should consider before purchasing any program online:

  1. How much experience does the guru have?
  2. Is the program well-reviewed?
  3. Does the program provide high-quality information?
  4. Is there enough coaching time available?

Would I Recommend The AMZ Fastlane Course?

Based on the above criteria here’s what I don’t like about the AMZ Fastlane course:

  • There aren’t any reviews on trusted sites like Trustpilot and BBB to determine if the AMZ Fastlane provides any value to its students.
  • The price of the course is significantly discounted, which makes me question the overall quality of the course as it often reflects its value.

I would not recommend this program due to the lack of reviews on trusted sites and other independent websites, making it difficult to assess the quality of the information provided in the course. 

Additionally, the discounted price further solidifies my decision because it raises concerns about the course’s perceived value and credibility.

Is The AMZ Fastlane Course Legit?

Alec Will Show You How To Stop Chasing Money And Become Your Own Boss

I don’t think Alec John is scamming you with his course but it depends on how you see it…

One major issue with Amazon FBA is the lack of control you have over the fulfillment process as one lousy delivery can lead to customers avoiding your business like the plague.

You’re heavily relying on positive customer reviews to keep your business running. I mean, think about it when you’re shopping online yourself. You look at how many stars it has out of 5 and what the customer feedback is saying. 

How many times have you nearly bought a product to only stop at the last moment because you couldn’t get over the fact that one of the reviews mentioned a negative aspect of the product. In a sea full of positive reviews, the small drops of negative ones make the most significant ripples in consumer perception. 

So, you can see why the lack of control is such a big problem in how you deal with your business because if your supplier makes a mistake, your business is what takes the hit. 

You can be the most vigilant and hardworking individual but this small vulnerability is not in your power, you’re relying on someone else who may not be as diligent or dedicated as you.

And, you know what else is a cause for concern? Amazon has the right to take away your business anytime they like if you break one of their rules… which can be broken easily and without intention since they are always changing them.

They have an extensive track record for terminating accounts without hesitation and you can plead all you like, rules are rules and they must be followed.

But, listen, I don’t want to burst your bubble and leave you without an alternative option. Consider this:

Create a single digital asset with Digital Leasing, which can take you about 3 months to complete and earn up to $10k in ongoing monthly income. 

You can literally drop everything right now and start today, potentially receiving a payment within a fortnight.

You wanna know the best part about this program? You can double your income many times over with just a few clicks and keystrokes on your laptop.

With Digital Leasing you can earn a safe and secure income stream because you own and control everything. This means you have the autonomy to make decisions that directly impact your success and financial stability unlike what FBA gets you.

There are students of this program that are running their businesses successfully while traveling the globe with their loved ones. They can do so because the income they have generated with Digital Leasing is all passive! 

Their time and income isn’t tied together so they have the freedom and flexibility to put their lives first, and income second. The money comes in regardless of them working or not!

If that’s not the true meaning of freedom, I don’t know what is!

What’s Inside The Program And Is The AMZ Fastlane Cost Worth It?

What's Inside The Program And Is The AMZ Fastlane Cost Worth It

Introduction – In this module, you will learn how to develop an entrepreneurial mindset, set up your seller account, obtain a business license. Alec will also explain insurance and sales tax for Amazon, wrapping up with common mistakes to avoid when starting with FBA.

Product Research – Alec will teach you the perfect criteria to choose products, product line plan before selling and share the best Amazon FBA strategy for success. Here are a few product research resources and techniques you will have access to:

  • Junglescout Web App 
  • Best Sellers List 
  • New Releases List 
  • KeywordScout 
  • WordCloud 
  • Rabbithole Method 
  • Storefront Method 
  • 999 Method
  • Keepa Sales Rank Graphs 

The module will also teach you how to calculate profit margins, break down FBA fees, get ungated in any category, create the perfect bundle for your product, and conclude with an overview of the module.

Finding And Negotiating With Suppliers – You will learn everything you need to know before contacting suppliers, including finding the best ones, improving communication skills, understanding pricing, avoiding overpaying for shipping, and ordering a sample. 

Alec will also explain the differences between air shipping and sea transport, as well as how to find suppliers in America and outside of China.

Creating an Amazing Listing – This module is all about learning how to create fully optimized Amazon FBA listings by designing beautiful logos and photos that attract the attention of potential customers. It will also cover things like finding profitable keywords and pricing your products properly.

Shipping Products To Amazon FBA – How to ship your products to Amazon directly from your manufacturer and a recap of everything you have learnt so far.

Launching Your Products – Learn the best product launch strategy and everything you need to know before launching your product in this module. You will also learn about how to get your first reviews on Amazon, creating a video ad, and using coupons to get more sales.

Amazon PPC Advertising – Alec will go over the process of running your own PPC advertising campaigns and show you how to find profitable PPC keywords using Amazon’s data. He will also explain the advanced theory behind PPC and ACOS.

Facebook Ads And Marketing – Learn the procedure of running Facebook Ads and how to find social media influencers to promote your products for you to gain more sales.

Scaling Your Amazon Business – Mastering Amazon Lightning deals, using virtual assistants for product research, split testing and other strategies are explored in this module to help you scale your business that meets your financial goals.

Things To Keep A Note Of – Things like removing negative reviews, handling cash flow, opening a second seller account and protecting your Amazon account from hackers is covered by Alec.

Whether the course is worthwhile depends on individual goals and expectations. For some, the price is not affordable and for others, it’s doable. You do get a comprehensive guide with the AMZ Fastlane course, however, there are programs out there that cost a fraction of the price that teach similar principles.

There are many Amazon FBA business books and self help books available for purchase online. These resources offer valuable information at an affordable price, which can greatly benefit you if you prefer not to invest in expensive programs.

Frequently Asked Questions (FAQs)

What’s included in the AMZ Fastlane course?

There are over 8 modules with over 150 video lessons that cover pretty much everything you need to know to create, launch and maintain your Amazon FBA business. You have lifetime access to the course materials so you can revisit them anytime you like to refresh your knowledge.

Where can I get my questions answered or get help with any problems I encounter with the course?

You have access to a private Facebook group where you can interact with like-minded students on the same FBA journey as you. This is where you can get your questions answered from a team of professionals or experienced students. 

Is the course suitable for beginners or for those that are more experienced?

AMZ Fastlane caters to students ranging from those with no experience to those with intermediate-level knowledge in their masterclass. The course provides beginners with a complete step-by-step roadmap to grasp the business model and offers techniques to help scale their businesses with various strategies, making it valuable for industry veterans as well.

Is there an alternative option to pay for the course if I can’t afford the full amount at once?

Yes, you can pay in installments through PayPal Credit, where you can cover the cost with up to a 6-month interest-free loan.

Conclusion: Is There An AMZ Fastlane Scam Going On?

AMZ Fastlane Course Reviews

Let’s recap:

  • Heavy reliance on positive customer reviews for business sustainability as negative reviews impact consumer perception significantly.
  • If a supplier makes a mistake or has poor time management skills, your business can take a hit.
  • Risk of account termination by Amazon if you break any one of their ever-changing rules and regulations
  • Large upfront investment requirement for private label selling with uncertain returns.
  • With Amazon FBA, you have to make a significant time investment for everything to work, leading to a lack of work-life balance.

So, is AMZ Fastlane worth it? I don’t think so.

I’m not saying Alec John created this course to scam anyone, it’s just that for all the work and money you have to put into it, you should atleast get a guarantee of an income, but that’s not the case with this business model.

There are many flaws with Amazon FBA but the fact that an error that is not made by you can significantly affect your business is not something I can get behind. 

I prefer a program where there’s less risk and a guarantee that you will succeed, I’m sure you can agree with me on that.

That’s why I prefer Digital Leasing over any program that is out there!

With Digital Leasing you can start off small, perhaps a small portion of your monthly wage if you’re employed, and then gradually build your business up so the risk is mitigated. There aren’t any strict rules you have to follow or else you get your account taken away from you like with Amazon FBA! 

You simply earn an income that is reliable, each and every month!

What Is The #1 Way For Making Money Online In 2024?

Digital Leasing

After exploring various business models, I recommend Digital Leasing for beginners entering the online business world.

  1. Flexibility: With Amazon FBA most of your time is spent researching products, locating suppliers, monitoring stock levels, running ad campaigns and keeping up with trends. This can easily take up your entire day and leave you no room to rest or spend time with your loved ones. Digital Leasing provides flexibility unlike the Amazon business, which takes a big chunk out of your time. Whether you have just an hour to spare or want to go full-time, Digital Leasing is tailored for “passive income” – more gains with less effort.
  2. Ownership and Control: You can easily get your account terminated by Amazon if you fail to abide by their strict rules and regulations. The thing is, it can be easy to break one of their policies without meaning to as they are always changing them up.This lack of control is a key drawback. Digital Leasing grants you outright ownership of assets, ensuring control and impressive profit margins ranging from 90-95%.
  3. Low Startup Costs: You have to buy large quantities of products upfront and that requires a large amount of cash, typically within the mid to high 4 figure range.Begin with minimal upfront expenses. You might even start earning before spending a dime, and your initial property can go live for less than $100.
  4. Minimal Ongoing Expenses: You can say your goodbyes to the ongoing fees, penalties, and costs that come with Amazon FBA. With Digital Leasing you can simplify things by minimizing maintenance and costs.
  5. Easy to Duplicate: If you wanted to scale your business with Amazon FBA, you’d need to purchase increasing quantities of products, research profitable ones, and find them at a good price over and over again. Once your first digital property is up and running, doubling your income becomes a breeze – just a few clicks, keystrokes, and maybe a call away.
  6. Helping Real People: Unlike AMZ Fastlane, Digital Leasing extends beyond numbers, allowing you to support local businesses and make money while genuinely impacting people’s lives.

The choice is yours. Keep exploring, keep researching, or join a community of over 2,000 successful students living life on their terms with Digital Leasing.

If consistent income, flexibility, and helping others align with your goals, click here to learn more about Digital Leasing.

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Brittney Here!

I get to travel the world and live life without financial worry thanks to the system below!