Zesty Agency Review (Updated 2024): Are Em Lucin & Sam Despo The Best New Gurus On The Block?

Welcome to my Zesty Agency Review. My goal is to help you understand what the program is all about, how much it costs, if it's a good use of your time, your money, and much more! It should be less than 10 minutes start to finish, so let's dive in!

Zesty Agency Review

Hey there, fellow internet wanderer!

You’ve probably stumbled upon this page because you’ve been tirelessly typing “Zesty Agency review” into your search bar, hoping to strike gold with an honest, no-fluff take on the matter.

Well, may I congratulate you? Your search ends here! (ta-daaa)

In my quest to save you from the digital Wild West, I’ve spent countless hours reviewing a bazillion digital marketing programs with a notepad in one hand and a giant cup of coffee in the other!

I’ve penned down over a thousand reviews, just like this one, all in the name of science (or masochism, the jury’s still out on that).

Why have I done this?

Simply put, I aim to be the beacon of light in the muddy waters of the online industry of programs and courses.

But you didn’t get here just by random chance, right? Let me guess the three most likely reasons you’re here:

  • To find out if Zesty Agency can really spice up your financial future or if it’s just another bland scheme.
  • To uncover the real costs associated with joining their ranks – because nobody likes hidden fees.
  • To hear about alternatives that won’t have you selling your soul or spamming your friends and family until they block you on social media.

Diving into the world of social media advertising without a guide can be a scary endeavor, and frankly, I startle at the sound of my own notifications.

But fear not!

Reading this review is sooo easy, and in less time than it takes to settle an argument about the best pizza topping, you’ll have all the info you need.

And who knows? This might just be the last review you’ll need to read before deciding whether our friends from the upside down bring some value with their TikTok advertising.

In any case, what’s a few minutes of reading if it can save you years of regret, right? Let’s dive in and find out if Zesty Agency is the missing ingredient in your recipe for success.


This Zesty Agency review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.






Zesty Agency, with its vibrant appeal and the promise of turning the addictive world of TikTok into a money-making machine, sure knows how to catch an eye. It presents the idea of using TikTok’s skyrocketing popularity to build a brand and rake in profits. But, when you really get down to it the reality seems a bit less shiny. Key drawbacks include its laser focus solely on TikTok, leaving out a broader marketing perspective, the absence of a refund policy which could leave you high and dry, and its novelty, meaning there’s a limited track record of success stories to lean on.

The Good Stuff

  • The program has a supportive community, so you'll have friends to share your ups and downs with, making your learning more fun and helpful.
  • You get advice straight from the people who made the program, which is great if you want tips and insights from those who really know their stuff.
  • The course is about using TikTok for marketing, so you're learning the latest ways to get noticed and do well on one of the hottest platforms out there.

The Bad Stuff

  • The program emphasizes its community a lot, but leaning too much on it could mean they are not as efficient in helping you nail down your marketing skills.
  • Mentorship is hidden behind a $349 paywall which encourages you to spend more if you run into issues and need help.
  • It's all about TikTok marketing, which might leave you in the lurch when it comes to the wide world of digital marketing, limiting how flexible and ready for change you can be.

Firstly, Why Am I Writing The Review?

Nice to meet you, my name is Brittney!

My story starts like many do… “slaving away” at a 9-5 job that I didn’t really enjoy, but hey – it paid the bills.

I worked for a large Fortune 500 company that performed background checks for other companies when they wanted to hire a new employee… so you know, not exactly exciting stuff.

For a lot of people, a nice stable job and predictable check coming in every month is the picture of success, but for me, it felt like I was missing out on life.

Clocking in every single day, doing the same tasks over and over again, getting home with barely enough time to make dinner and enjoy some time to myself… only to wake up again the next morning and do it all over again.

I just wanted to enjoy life without being shackled to an unfilling job.

I wanted to be able to take vacations whenever I wanted, for however long I wanted.

I didn’t want to have to beg my boss for a salary increase that barely matched inflation.

I just wanted to be free and happy.

Then about 4 years ago (as a stroke of luck), I stumbled across a program that taught me how to make money online by actually helping real people (local US businesses).

Who Cares About That?

99% of reviewers out there don’t have experience running an actual business. They’re writing about stuff that they have no real experience with.

Why would they do that?

They just want you to click through and buy the program that the review is about!

I have absolutely no relationship with J Rich, so you can rest easy knowing that I’m going to give you my honest opinion.

This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.


TLDR: Reasonable Zesty Agency Cost For Your Social Media Game?

Reasonable Zesty Agency Cost For Your Social Media Game?

I know some of you are on the run, and lengthy text can be a snooze-fest, so I’ve prepared a condensed version of what you need to know. I’ll be quick, so hear me out:

Zesty Agency has come up with this neat way of gaining followers and creating a community on TikTok through both paid and organic traffic.

They’re not the first ones to do this but given how much the platform has exploded in the past few years, it’s no wonder seeing them try to leverage on that popularity.

As far as the course goes, you’re getting into a program that’s riding the TikTok wave in an attempt to scale your business up to seven-figure revenue (at least, that’s the claim).

But if we zoom out a bit, you’ll quickly see the issue with such a narrow focus. You’re not just limited to social media marketing – your entire learning revolves around staying trendy on TikTok.

Now let’s say that TikTok is the be-all-end-all platform and you don’t need anything else (which, by the way, it isn’t).

There’s been quite a buzz about TikTok potentially being banned in the US, given its Chinese origins and some privacy concerns that the platform seems to have been violating.

Doesn’t this make Zesty’s course a prime example of an “all eggs in one basket” case? You bet, and that’s about the riskiest move a business owner can make.

So, is it a buy? Yes, no, maybe so? I honestly wouldn’t recommend it.

If you’re all in for TikTok and don’t mind gambling on a platform that’s as stable as a house of cards in a breeze, then sure.

But if you’re looking for something more concrete, with a broader horizon and less risk of being yesterday’s news, you might want to hold that thought.

Here’s another thought: Why not try Digital Leasing?

It’s like owning real estate in the digital world – less about fleeting trends and more about building lasting value.

Want a solid foundation in the digital market without putting all your hopes in the TikTok basket? Check out Digital Leasing. It’s the kind of investment that pays off long-term, without the rollercoaster ride.

Time Investment2 out of 5 starsGetting to a point where you see a return on your investment demands patience and a significant amount of time, often more than anticipated.
Level Of Command3 out of 5 starsWhile you theoretically have full control, the reality involves navigating various external challenges that can limit your ability to freely sell and expand your offer.
Ease Of Implementation3 out of 5 starsThe tasks may seem simple at first glance, but they require a deeper understanding and consistent effort, making the process more complex than initially expected.
Profit Potential4 out of 5 starsAlthough the potential for profit exists and can be good, achieving it depends on multiple factors aligning perfectly, which doesn’t always happen.

Who Benefits From Zesty & Who Doesn’t

Who Benefits From Zesty & Who Doesn't

In this section, we’re going to break down who’s likely to get a kick out of the Zesty Agency program and who might want to scroll past this course.

I’ll sound like an old granny, but “those damn lil’ TikTokers” might actually love this. Let’s see which category you fall into:

This program might be right up your alley if:

  1. You love spending time on TikTok: This is awesome for anyone who’s always on TikTok. The program can help you make some money off something you enjoy doing.
  2. You get energy from being around others: If you like hanging out in groups, this place is for you. You’ll fit right in and get a lot of support and encouragement.
  3. Learning from people who know their stuff gets you pumped: If the idea of getting tips from top marketers gets you excited, this program has the kind of advice that could really help you do well.

But, this program might not be your cup of tea if:

  1. You want to learn all the ins and outs of marketing: If you’re hoping to dive deep into all kinds of marketing, not just TikTok, you might find this program a bit limiting.
  2. You’re looking for advice that’s tailored just for you: If personalized guidance that tackles your specific problems is what you’re after, this program’s more general advice might not cut it for you.
  3. Keeping things to yourself is how you roll: If you’re not keen on sharing your stuff or being out there in public, the way this program does things might not match your style.

Whether Zesty Agency lights a fire under you or doesn’t is important to consider. Remember, knowing what works for you is the first step to success in the digital world, so make sure you’re on the right playing field before you join any given course.

Program 1000ft View: Who Are The Zesty Founders Sam Despo and Em Lucin?

Who Are The Zesty Founders Sam Despo and Em Lucin?

Welcome to the bird’s eye view of the Zesty Agency program, where we’ll dissect what’s under the hood of this social media marketing course. Think of this as your personal guided tour, minus the boring parts

We’re diving deep into the nuts and bolts of the program, so you can decide if it’s worth your precious time and hard-earned cash.

Get ready to explore:

  • Who’s Behind The Zesty Agency?
    • Sam Despo: The TikTok Tactician
    • Em Lucin: E-commerce to Influence
    • Georgia Davies: Building Brands and Narratives
  • What is Social Media Marketing
  • How Much Does The Course by Zesty Agency Cost
  • Can You Get a Refund?

Strap in, and let’s take this program apart piece by piece to see if it’s taking you to social media stardom.

Who’s Behind The Zesty Agency?

Sam Despo: The TikTok Tactician

sam despo

Sam Despo, known around town as the “website guy” or “marketing daddy,” is making waves in the TikTok marketing scene.

From Melbourne, Australia, Sam kicked off his marketing career armed with a business degree from Monash University and a solid year learning the ropes of paid advertising at Coles Group in 2018.

He’s not new to this game; with over ten years in digital marketing, Sam is a key player when it comes to TikTok, Google, and Pinterest.

In 2021, he upped his game by starting Pulp Digital Agency, focusing on ecommerce digital strategies that help brands pop online.

The agency’s smashing it, pulling in over 50 leads a month thanks to some smart TikTok content strategies.

Finally, in 2022, Sam, alongside Em Lucin and Georgia Davies, launched Zesty Agency, pouring all their efforts into TikTok, from running the business to community building. Using TikTok’s lively platform to hook and grow an online audience was a smart move after all.

Sam’s dive into digital marketing, with a good eye for TikTok, shows he’s always one step ahead, ready to catch the next big wave in digital trends.

Em Lucin: E-commerce to Influence

Em Lucin

Em Lucin is the co-founder of Zesty Agency, which she helped start with Sam Despo and Georgia Davies.

She’s from Westmeadows, Australia, and her path to becoming a digital marketing whiz is pretty unique.

She started her education at the Victorian Fitness Academy in 2013 and got a diploma in Resort Management from William Angliss Institute in 2015.

Her career before jumping into digital marketing was all over the place, from being a lifeguard and personal trainer to working reception.

You might think this makes her the newbie in the Zesty team, but that’s not true.

Em’s real game-changer was in 2018 when she launched Napoleon Wear, storming into the ecommerce world and quickly raking in some nice cash.

By 2019, she was running the digital marketing show for Uncle Jack, proving she’s got serious skills in the field.

In 2022, Em, along with her co-founders, switched gears to focus solely on TikTok, betting on its power to grow businesses and bring people together.

Her strategy for social media is all about being real, creative, and thinking strategically, which has really paid off for Zesty Agency.

Georgia Davies: Building Brands and Narratives

Georgia Davies

Georgia Davies is one of the brains behind Zesty Agency, teaming up with Sam Despo and Em Lucin to kick things off.

She’s from Melbourne, Australia, and knows her way around digital and social media marketing like the back of her hand, thanks to her eight years of experience.

Georgia’s got a pretty solid background in education too, with psychology studies at York College and a diploma in digital marketing from Shaw Academy.

This mix has given her a strong base to build her marketing knowledge.

Before jumping into the Zesty Agency project, Georgia had a varied career in marketing. She worked in all kinds of roles, from being a marketing specialist to managing social media for different companies.

In 2021, she took a leap into the TikTok world, creating content full-time, which was a big move for her.

At Zesty Agency, Georgia is big on content creation, digital marketing and is the main person for one-on-one coaching.

She’s got a knack for figuring out what makes stuff pop online and uses that secret sauce to get people to notice.

It’s clear Georgia Davies plays an important role at the Zesty Agency. She shows just how much having smart content and a killer personal brand can make a difference nowadays.

Sam Despo’s LinkedInSource
Sam Despo’s Facebook PageSource
Sam Despo’s InstagramSource
Em Lucin’s LinkedinSource
Em Lucin’s InstagramSource
Georgia Davies’ LinkedinSource
Georgia Davies’ InstagramSource

What is Social Media Marketing?

SMM and aws costs

Social media marketing seems like the dream digital strategy on paper — You just post some cool stuff about your business and watch as the likes and customers roll in.

However, when you really dive into it, the reality is a bit more complicated.

The business model revolves around engagement and creating content that resonates with your audience, which sounds straightforward until you realize how quickly trends change and how hard it is to keep up.

Many people out there have mixed feelings. Some swear by it, while others feel like they’re just shouting into the void.

One of the biggest issues is its extremely low ROI (return on investment).

As seen on this graph by smartinsights.com, organic social media marketing brings ROI that’s, for the most part, much lower compared to other digital marketing methods:

roi graph

Does this mean it doesn’t work? No, but it means that social media marketing alone won’t help you build your brand or your business.

Besides that, when you’re using platforms like Facebook, TikTok, or Twitter for your business, you’re basically playing by their rules.

Trying to get on the good side of the almighty algorithm so your stuff actually gets seen by people can take forever. And just when you think you’ve dialed in all the knobs, they go and change their policies on you.

It’s like, one step forward and two steps back. And trust me, this happens more often than not, and it’s a real pain to deal with.

In the end, is it all worth it?

Depends on who you ask. It can be, but it’s not really a way to put your best foot forward.

But if you’re tired of playing the social media guessing game and prefer a more straightforward approach to online success, Digital Leasing might just be up your alley.

Think about swapping the social media hustle for owning a slice of the internet that consistently works for you.

Interested in a less chaotic path to growth? Hop on to Digital Leasing and see how it can build a business for you on simple terms.

How Much Does The Course by Zesty Agency Cost?

price for saas businesses to scale

Diving into the Zesty Agency program, you’re looking at shelling out $999 for the base program. That’s nearly a grand for the privilege of learning the ins and outs of TikTok marketing.

If you’re itching for more personalized guidance, one-on-one coaching will be an extra $349 per session.

For your investment, you get:

  • A series of modules focusing on mastering TikTok.
  • Access to the community and some level of mentorship.
  • Insights into creating content that supposedly stands out.

I’d say one grand is not that much for a program IF it really helps you build a business.

I’ve certainly had my hands on pricier programs with much less to show for them, but here’s the question: Is the price of admission worth the ride, especially when the social media landscape is as stable as a house of cards in a windstorm?

It’s worth giving some thought to whether your marketing dollars might be more effectively spent elsewhere.

Can You Get a Refund?

zesty agency refund policy

So how about a refund after you’ve seen it’s not your thing?

Well, you can’t have it.

I had such high hopes for our Aussie friends since their website is top notch and all three of them look rather chill.

But, whether it’s for the course or the potential one-on-one coaching, Zesty Agency rolls with a no-refund policy across the board.

Not only that, but if you pay for an event and THEY don’t show up, you still can’t get your money back.

Instead, you’ll have to wait for the next event to get your money’s worth. Not sure what to say about that

So, before you decide to part with your cash, make sure you’re all in because Zesty Agency’s approach to refunds is pretty much, “What’s yours is ours, and what’s ours is… still ours.”

Just a heads-up so you know exactly what you’re signing up for!

My Take: Is There a Zesty Agency Scam Lurking?

My Personal Opinion: Scam or Legit?

In the last few sections, I aimed to give you an overview of what Zesty Agency offers if you decide to enroll in their course.

Now, let me share my perspective on it:

I’ll kick things off by tipping my hat to them for nailing the TikTok game as a way to make a splash online. There’s real value in learning TikTok marketing from people who’ve been there, done that.

But, a common question comes up in people’s online searches: Is Zesty Agency scam or legit?

From what I’ve seen, it’s not a scam. You’re getting a program, not just empty promises.

Yet, being “legit” doesn’t automatically mean it’s a game-changer. And here’s where my inner skeptic comes out to play.

I’m not saying TikTok isn’t a good place to start building your online presence. In fact, most top businesses leverage TikTok’s short-form content to capture the attention of the younger crowd with a surprisingly short attention span.

The problem lies in the “spread too thin and wide” side of being only on TikTok.

Apple didn’t reach a trillion-dollar valuation by solely relying on tweets or TikTok dances. They’ve used every way they can think of to grow their brand, including email marketing – which some might call old-fashioned or boring.

Now, you might think, “Okay, but I can buy this course to get a hang of TikTok and then invest in another course for the other aspects of digital marketing.”

Yes, you could do that, and I’m all for investing in yourself.

However, at that point, you’re better off investing in Digital Leasing.

It provides an all-in-one solution without the need to hop from one platform to another, trying to remember which module you last worked on.

Digital Leasing teaches you to build a semi-passive business and covers the entire spectrum of digital marketing, including SEO (Search Engine Optimization), content marketing, and website building.

It’s a full-on plan that teaches you how to get websites to the top of search results, make content that draws people in and gets them to act, and build websites that keep customers coming back.

With a focus on these important parts, Digital Leasing gives you a steadier and wider path to win online, way more than just following what’s hot on social media.

So if this sounds like a much better deal, I suggest you check out what Digital Leasing can do for you.

What’s Inside The Zest Agency’s Course

What's Inside The Zest Agency's Course

Diving into Zesty Agency’s program, you’re looking at a buffet of TikTok marketing wisdom tailored for those ready to turn their scrolling into earnings.

Here’s a peek at what you can expect inside this digital marketing course:

Module 1: “TikTok is a MUST for brands”

This kickstarter module is where you learn why TikTok isn’t just for dance challenges anymore. It’s a prime way of grabbing eyeballs for your brand.

They dive into why TikTok’s unique vibe and massive audience can work wonders for brand visibility.

Module 2: “Account set-up SECRETS”

Setting up isn’t just about picking a catchy username. This module unveils the behind-the-scenes tweaks and tips that make your account stand out.

It’s the difference between being a TikTok wallflower and the life of the party.

Module 3: “Ultimate TikTok how-to guide”

Here’s where the rubber meets the road. From content creation basics to advanced engagement strategies, this module covers the A-Z of making TikTok work hard for your brand.

Module 4: “Strategies that feel illegal to know”

Okay, nothing shady here, but the title does grab your attention.

This one is about the insider strategies that feel like you’ve got the cheat codes to TikTok success. That’s at least what they want to say.

Module 5: “Our Secret Sauce to Blowing Up”

Every brand dreams of going viral, and this module promises to share the Zesty secret recipe. Here they’ll try to teach you about creating content that’s too good not to share.

Module 6: “Creating high performing content”

This is the meat and potatoes of the course, focusing on what content performs well on TikTok and why. Expect to dive deep into creating videos that get watched AND remembered.

Module 7: “TikTok SEO is a MUST”

SEO isn’t just for Google anymore. This module shows how to get your TikTok content seen by the right people at the right time, taking advantage of the hashtags, trends, and TikTok’s search functionalities.

Module 8: “The Content Creator Handbook”

Ending on a high note, this module is your go-to for keeping your content engine running smoothly. It’s about sustainability in creativity, ensuring you’re never at a loss for what to post next.

In the world of online courses, Zesty Agency’s program aims to be your go-to guide for TikTok marketing success.

Just keep in mind that even though the modules are set up to lead you to success, the true value comes from using what you learn to shape your own company’s brand voice and strategy.

Conclusion: Should You Try Out The Aussie Zest?

Alright, it’s time to tie up this review and see where we land after diving into the good, the bad, and the ugly parts of this program.

On the bright side, Zesty Agency’s course seems legit, offering some fresh strategies that might just take your business from nothing to something pretty great. The team running it, Sam, Em, and Georgia, seem like they make learning fun and interesting.

But there’s another side to it.

The course’s laser focus on just TikTok, with no option to get your money back, and its relatively new presence on the market makes me hesitate to give it the thumbs up. These points might leave you wanting if you’re after learning the complete digital marketing scheme.

So, should you buy or pass on this course? My verdict is a pass.

Even with its perks, I dont think you’ll see a lot of movement in your online biz journey.

If you’re looking for a safer and more varied way to grow online, think about giving Digital Leasing a shot.

It opens up wider opportunities for expansion without risking everything on a single platform. Besides, it’s a method that’s proven effective over and over, so you can be sure you’re making a solid investment.

What Is My Top Recommendation In Making Money Online In 2024?

Digital Leasing - GGM

Our review team has spent years researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) Being Flexible Without Getting Stuck: Learning all about TikTok with Zesty Agency’s course is cool, but it’s like only having one trick up your sleeve when there’s a whole world of magic to show off.

What works on social media today might not cut it tomorrow, and sticking to just one platform can feel like you’re trapped by whatever new thing it decides to do next.

With Digital Leasing, you break out of that trap. It lets you work how you want, when you want, without being all caught up in what’s trending on social media.

Instead of worrying about the ups and downs of social media, digital leasing lets you move smoothly through the online world, making sure you’re always getting something good out of your efforts, no matter where you are.

2) Taking Charge of Your Biz: Getting your brand out there fast with social media sounds great, but it’s not without its issues. One day everything’s fine, and the next, a new policy or trend can mess it all up.

Going the digital leasing route means you’re the boss, with no surprises. You get to grow your business your way without sweating the small stuff that throws a wrench in social media plans.

3) Low Costs to Start: Starting with social media marketing might seem easy since you don’t need an inventory, but getting noticed can take a lot of your time and money.

On the flip side, starting with digital leasing is way easier on your wallet. You can start with as little as $100 – or no money at all!

It’s perfect if you’re looking for maximum savings while still staying relevant.

4) Easy Growing Without Hurdles: Wanting your social media biz to get bigger usually means spreading out across more platforms or making a ton of content, which can be a huge headache.

Digital Leasing is way easier to grow. You can copy what works for you without the hassle and extra costs of handling more paid ads. It’s a smoother way to increase your income.

5) Helping Your Neighbors: Posting on social media can get your brand out there, but it doesn’t always mean you’re making a difference right where you live.

Here’s where digital leasing shines. With local lead generation, it helps local businesses get seen online.

So, while you’re making your business better, you’re also helping the folks in your community succeed. It’s a win-win: your business grows, and so does your neighborhood.

Local, small businesses need more leads, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

Now, the choice is yours.

You could continue browsing, looking at opportunities like Zesty Agency’s course, which could one day make you money.

You could continue your market research, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students who are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

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Brittney Here!

I get to travel the world and live life without financial worry thanks to the system below!