Fred Lam’s Zero Up Review 2022: Is It A Scam?

By: Brittney

Welcome to my Fred Lam’s Zero Up review. My goal is to help you understand what the program is all about, how much it costs, if it’s a good use of your time, your money, and much more! It should be less than 10 minutes start to finish, so let’s dive in!
zero up
This Fred Lam’s Zero Up review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Firstly, Why Am I Writing This Review?

Nice to meet you, my name is Brittney!

My story starts  like many do… “slaving away” at a 9-5 job that I didn’t really enjoy, but hey – it paid the bills.

I worked for a large Fortune 500 company that performed background checks for other companies when they wanted to hire a new employee… so you know, not exactly exciting stuff.

For a lot of people, a nice stable job and predictable check coming in every month is the picture of success, but for me, it felt like I was missing out on life.

Clocking in every single day, doing the same tasks over and over again, getting home with barely enough time to make dinner and enjoy some time to myself… only to wake up again the next morning and do it all over again.

I just wanted to enjoy life without being shackled to an unfilling job. 

I wanted to be able to take vacations whenever I wanted, for however long I wanted.

I didn’t want to have to beg my boss for a salary increase that barely matched inflation.

I just wanted to be free and happy.

Then about 4 years ago (as a stroke of luck), I stumbled across a program that taught me how to make money online by actually helping real people (local US businesses).

my concrete site

The image above shows an example. This mini website brings me in around $1,250 every single month, and I haven’t touched it in over 2 years.

That’s $15,000 per year in my pocket without having to really do anything.

Just helping small mom-and-pop shops keep their lights on and grow.

So it makes sense why local lead generation is my top online business for passive income. If you’re curious how that business model works, you can read more here.

NOTE: I DO NOT WORK WITH​ Fred Lam's Zero Up

Who Cares About That?

99% of reviewers out there don’t have experience running an actual business. They’re writing about stuff that they have no real experience with.

Why would they do that?

They just want you to click through and buy the  program that the review is about!

I have absolutely no relationship with Fred Lam’s Zero Up , so you can rest easy knowing that I’m going to give you my honest opinion.

This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.

zero up

Zero Up Lab Review

Zero Up Lab is another one of those making money online programs that is centered around selling a re-hashed course that supposedly makes you money by selling shitty products from China. 

But hey, if you wanna risk throwing your life savings into a business model that just got wrecked by Chinese Wholesalers…

Then by all means, don’t let us stop you from creating yet another screw up your parents give you shit about.

It’s supposed to show you how to become a 6-figure dropshipping king… but it’s truly out of reach for most people like you constrained by budgets and student loans.

That’s just the truth…you won’t get rich by chasing the next hot product that only lasts 3 months.

If you want to really get rich online, (at an average of $1,500 per sale PER MONTH), check out our #1 recommendation here.

And while we have to be honest for this review…

Zero Up Lab does come with some relatively helpful information to make money online and land some massive dropshipping deals…

But it’s outdated AF!

At the end, I’ll answer some of the most frequently asked questions regarding Zero Up Lab and pussy footin’ around with dropshipping in general.

But most importantly, I’ll show you the exact system I used to build my own internet marketing business to over $40,000 a month in mostly passive income.

This system made me swear off Dropshipping for good, because it uses some of the same skills but in a much more powerful and profitable way!

But more on that later.

For now let’s hop into all things Zero Up Lab!

Zero Up Review: Is This Dropshipping Course By Fred Lam A Scam?

zero up review

This is why most people have grown to be reluctant towards these types of online training courses.

Course creators are generating their money out of course sales and not from the specific methods taught inside.

Nevertheless, as far as Fred’s success history is concerned, I think he’s worth the try if you are already decided to go on the dropshipping route.

We’re going to review multiple aspects of Zero Up Lab to decide if it really is the best eCommerce program out there.

We’ll talk about whether eCommerce is the right online business for you.

At the end, I’ll answer some of the most frequently asked questions regarding Zero Up Lab and eCommerce in general.

Zero Up Review: At A Glance

Course Name: Zero Up


Creator: Fred Lam

Product Type: Dropshipping Online Training Course

Price: $1,497 (One Time Payment/$597 (3 Payments)

Overall Rating: 7/10

Recommended: Yes

What Is ZeroUpLab About?

Zero Up is a cloud-based online course under the iPro Academy to assist your small dropshipping business to expand and scale-up.

iPro Academy is a worldwide community of regular individuals and internet professionals who want to discover the infinite possibilities of earning money online.

It’s the site where you’ll be taught about everything from setting up and managing a business online. It is where you can access learning to improve your skills and adapt to the constantly changing online world.

zero up reviews

Developed by Fred Lam, the program provides mentorship and training for anyone who decides to shift towards building an e-commerce business.

Fred Lam’s Zero Up program will get you started establishing your online business even if you have zero experience with dropshipping. According to him, his system will give you an advantage over your competitor in the eCommerce business world.

Another good thing about this training tool package is it doesn’t require some coding skills to build your sales funnel.

It rapidly produces visitors for your e-commerce store and creates a fully compliant online store to advertise your product effectively.

Additionally, Zero Up offers you 180 pre-built stores so you can begin in any niche right away. Zero Up will, in fact, add the hottest products in the market you chose to your shop, making the process more hands-free.

There is also an order fulfillment automation application, which is nice since order fulfillment in dropshipping is repetitive. It will track orders for you, which makes it so easy to solve any ordering issues. This feature frees up far more time to focus on higher ROI activities like marketing.

Who Is Fred Lam?

fred lam zero up

We’re going to cover Fred Lam’s rags to riches story in this review. His humble background as a dishwasher did not prevent him from turning himself into one of today’s successful entrepreneurs.

He is the wizard behind the online programs and software, which has helped many people achieve their first million.

That’s Zero Up!

He also authored the book “The Traffic Trilogy: Access To Millions of Ultra-Targeted Visitors For Pennies On The Dollar.” This is his book starting from zero to millionaire.

To date, Fred Lam is a successful personality in the eCommerce world. He has his hand offered to lead many people to become what he is.

He’s turned out to be the main guy when it comes to dropshipping and paid advertisements.

What To Expect In This Course

zero up lab

While Zero Up Lab exposes you to the dropshipping business, it also gives you a unique and exclusive application so that your Shopify store can be put in place to work completely.

So what exactly does “Zero Up” do?

The official site of Zero Up identifies it as a:

“…powerful, all-in-one ecommerce software suit to build, grow & scale your online store.”

Now, this is something that captured my attention because not every dropshipping courses include one-stop software to manage all that.

Because of this, Zero Up can’t be an absolute course on dropshipping but rather a system or a program that will help you manage your e-commerce store.

The following are the highlights of the course:

Product Engine With AliExpress

Through Zero Up’s system integration with AliExpress, you can source tons of products from this platform. AliExpress also provides automated order fulfillment and delivery.

zero up scam

Store owners will select the product they want to list, and Zero Up’s software will manage the rest.

Shopify Integration

Zero Up also partnered with Shopify, enabling owners to select from the pre-built and pre-designed store themes. It allows them to personalize the settings too.

Shopify Integration zero up

This partnership allows store owners to select and match their niche to the most suitable design. In less than 20 minutes, you can build a new online store and have it launched by newbies. Also, experienced Shopify owners could utilize all its tools and features completely.

Funnel Builder

Funnel Builder

Funnel Builder is another Zero Up system device/feature which makes the development of front-end content remarkably simple. You can also use this in the backend content like up-sell and down-sell pages.

These pages use its own URLs and are hosted on the domain of the shop. It offers a drag and drop platform that enables users to launch their landing pages faster than others.

Profit Multiplier

This is also one unique feature/ tool that Zero Up has. It uses tools in optimizing your sales funnel and increasing your per-sale order value.

You can do coupons, videos, text, and pictures to pull in clients and retain them.

Training Tools/ Support

A subscription gives you access to 10 training video modules and other additional resources.

Module 1: Store Creation

Module 1 discusses online store creation. It presents you to the foundation of dropshipping to get you started.

This specific part is vital for all those with zero experience and undecided which product line to sell on the market.

Zero Up will help you decide which niche to select. If you’re uncertain what to choose, Zero Up gives you resources to find good ideas for the product line.

Fred talks about the most critical aspects of establishing an online business. He shares how you can accomplish this in the US legal framework, which I believe most dropshipping classes fall short to cover.

This module also contains:

  • Business structure
  • How to purchase & set up a domain in Shopify
  • How and why branding is crucial to your success
  • A quick run-down of how to create and get started with your Shopify store (Including email, checkout, shipping, and linking Google Analytics)

Module 1, of course, introduces you to Fred’s exclusive Zero Up Software. More is covered in the succeeding modules.

Module 2: Inventory Arbitrage

Aside from the training video clips, they provide subscribers with over 100 PDF files of best-selling product reports.

In this module, he presents the idea behind inventory arbitrage. Inventory arbitrage is a fancy way to describe online selling without inventory.

Fred discusses the websites to search for the best products you can list, including their suppliers. 

One of the best parts of this module is teaching you how the software’s system can find ads your competitor uses to promote a product you have put up for sale in your store. 

This feature puts you way ahead of the competition in the dropshipping business as it saves you so much money, energy, and time.

The list of things that are vital in this module are:

  • How to boost perceived value
  • Different approaches/ techniques to pricing strategies
  • Significance of product descriptions

Module 3: Turbocharging Your Store

One of Fred’s priceless lessons in his training is in Module three.

In this section, he highly recommends boosting your online store with apps that do many valuable things like automated email marketing and advertising, coupon creation, social proofing, and many more.

Fred provides a little advice about building sales funnels that work and which applications are best suited to work with them.

I have to give you a heads up on the following: 

  • These apps ARE EXPENSIVE. One of those is priced at $160 monthly, which happens to be a program developed by one of his friends.
  • FRED DOESN’T TELL YOU that you need to have an extensive email list before using his email marketing program. 
  • Also, he doesn’t mention how difficult building this email list could be. It takes time and massive effort on your part.

The apps which Fred suggests for Zero Up are proven worthy apps which can certainly increase your sales…If you can afford its price. 

Other dropshipping training also offers equivalent apps but is cheaper compared to Fred’s. eCom Hacks is one ideal example of this.

Module 4: Creating A Sales Funnel

In Module 4, you will learn sales funnel & how effectively you can do it. Here, you will get some more features of his software.

Below are two of the best tools shared in this module which I have earlier discussed:

  • Funnel Builder
  • Profit Multiplier

These 2 are the most effective tools you can have in this system.

Aside from this, Fred shares in this module how your Average Order Value can be optimized.

Module 5: Advertising Your Store

Module 5, I find, is one of Fred’s best modules because it contains a very extensive coverage about promoting your store through Facebook Ads.

Frank Hatchett’s eCom Elites is another course that has the same comprehensive education on Facebook Ads.

Module 6: Store Management

What’s good in this section:

  • Fred shows you how to set up and maintain a daily routine in managing your store.
  • He also covers chargebacks offered by credit cards and how you can deal with them.
  • He listed some of the customer concerns and how you can address them.

However, Fred missed equally essential topics such as:

  • How to set up and execute automated email marketing
  • How to interpret Google Analytics data and your Shopify store.
  • How you can implement split testing on your own
  • How to scale store management through virtual assistants.

Module 7 - Traffic Genius

It contains 2 sub-topics:


You could hardly see other programs that included “Bing” in their course outline. I believe it is a big miss for those dropshipping course creators.

Google Ads

Fred gives you great tips and advice and on how you can optimize your Google Ads campaign effectively.

However, he didn’t include mobile advertising in this module.

Module 8 - Zero Up Jewels

This is about showing you how to create your jewelry line and sell them in your store.

Module 9 - Weekly Bootcamp

This is one fantastic addition where Fred can interact with his students.

Module 10 - Bonus Training

Here are the bonus training in Zero Up:

  • BONUS 1: Zero Up™ Masters Program (Cost $5,591.00 USD).
  • BONUS 2: Products Vault (Cost $797.00 USD).
  • BONUS 3: Traffic Genius: Blueprint To Attracting Buyers
  • BONUS 4: Starting From Zero Bootcamp (Cost $7,988.00 USD); Free Book Download
  • BONUS 5: The Concierge Program: Personal Coaching (Cost $1,997.00 USD).
  • EXTRA BONUS FOR PLATINUM MEMBERS: Zero Up™ Network (Cost $3,997.00 USD)

Why Is There A No-Refund Policy?

Fred created the system to accommodate many people without coding skills or knowledge in creating an eCommerce business.

Consequently, there is no reason for anyone not to dive into it and learn.

However, they do have a 3-day cancellation policy. You have 3 days to assess if you’re up to the program or you’re out and get your total refund.

Can You Really Make Money With Zero Up?

Yes, You can!


There’s a lot that comes along with Dropshipping that many people struggle with.

In fact, check out these Top 5 Reason Why Dropshippers Fail.

Now, don’t get me wrong…

You can certainly make money with Zero Up, but if you’re gonna put in the amount of grueling work to do this business (which, trust me, isn’t easy), you might as well bring in some REAL money while you’re learning the ropes.

The program that helped skyrocket my online business to over $40,000+ per month is so simple that making money really does become second nature.

Is Zero Up A Scam?

Fred’s Zero Up is, without a doubt, NOT a scam.

Unlike any other course creator, Fred is not loud when it comes to promoting himself. You’re not gonna read big promises written on his website.

Fred Lam is definitely somebody who has proven himself in the eCommerce world. His platform’s system is impressively extensive and efficient—more than enough to turn someone, even those with zero knowledge, successful in dropshipping.

What Is Our Top Recommendation For Making Money Online In 2021?

fred lam scam

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

Where Zero Up Lab falls short is in scalability.

You can’t realistically expect to be able to make passive income when you have to watch your store and manage ads all day.

But what if you leverage it?

With this digital real estate program, you can have the ability to completely walk away from the laptop because there is no ad management!

Sound too good to be true?

Of course it does!

But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc.

How do you get paid and how much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it digital real estate now?

That’s a rent payment.

The great thing is how easy it is to scale. You don’t have to answer the phone…all you have to do is get the phone to ring.

Remember Zero Up Lab and all the small profit margins?

This one actually allows you to collect that without being on the laptop managing a store all day. Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the Zero Up Lab group in our opinion. This group is much more active.

reviews zero up

Unlike Zero Up Lab, where you have to run ads all day and worry about getting a $5 profit off a $50 product 1,000 times over…. A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.

Unlike Zero Up Lab, more people have been able to walk away from their 9-5 job as well.

Digital real estate allows you to have total passive income with most of your day being spent OFF the laptop.

Now, I know you probably have tons of questions…

So, check this out to learn more.

Table of Contents

Brittney Here!

I get to travel the world and live life without financial worry thanks to the system below!