What is Lead Generation?

By: Brittney

This What is Lead Generation? review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Firstly, Why Am I Writing This Review?

Nice to meet you, my name is Brittney!

My story starts  like many do… “slaving away” at a 9-5 job that I didn’t really enjoy, but hey – it paid the bills.

I worked for a large Fortune 500 company that performed background checks for other companies when they wanted to hire a new employee… so you know, not exactly exciting stuff.

For a lot of people, a nice stable job and predictable check coming in every month is the picture of success, but for me, it felt like I was missing out on life.

Clocking in every single day, doing the same tasks over and over again, getting home with barely enough time to make dinner and enjoy some time to myself… only to wake up again the next morning and do it all over again.

I just wanted to enjoy life without being shackled to an unfilling job. 

I wanted to be able to take vacations whenever I wanted, for however long I wanted.

I didn’t want to have to beg my boss for a salary increase that barely matched inflation.

I just wanted to be free and happy.

Then about 4 years ago (as a stroke of luck), I stumbled across a program that taught me how to make money online by actually helping real people (local US businesses).

my concrete site

The image above shows an example. This mini website brings me in around $1,250 every single month, and I haven’t touched it in over 2 years.

That’s $15,000 per year in my pocket without having to really do anything.

Just helping small mom-and-pop shops keep their lights on and grow.

So it makes sense why local lead generation is my top online business for passive income. If you’re curious how that business model works, you can read more here.

NOTE: I DO NOT WORK WITH​ What is Lead Generation?

Who Cares About That?

99% of reviewers out there don’t have experience running an actual business. They’re writing about stuff that they have no real experience with.

Why would they do that?

They just want you to click through and buy the  program that the review is about!

I have absolutely no relationship with What is Lead Generation?, so you can rest easy knowing that I’m going to give you my honest opinion.

This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.

What is Lead Generation?

Lead generation begins when the customer shows interest or inquiry about a product or service in a business. You can generate Leads in advertisements that can also feature non-paid bases like organic search engine results or when existing customers refer new ones to the company. Businesses and entrepreneurs build links with the aim of list building, e-newsletter list attainment, or sales.

Leads come through different sources or actions. This can be personal referrals, digitally via the internet, telephone, events, and advertisements. Studies have shown that email is the most used in generating leads, followed by content marketing, search engines, and events.In 2014 a study found that search engines, direct traffic, and web referrals were the most favorite online platforms for lead generation, which account for nearly 93% of leads. 

To take leads through a purchase funnel, Lead Generation mostly combines with lead management. This amalgamation of actions is known as pipeline marketing. For a lead to take effect, it’s typically allotted to an individual to follow up. If the individualevaluates and qualifies it as a potential business, they are more likely to turn it into a business prospect. This opportunity is then submitted through numerous sales phases before the transaction is achieved. You can click here to learn more about lead generation and how you can get started.

Leads can be said to be the contact and geographical information of a client interested in a said product or a service. We have two types of leads in the lead generation market: sales lead and marketing leads.

  • Sales lead is typically generated on the foundation of demographic standards such as FICO score in the United States, income bracket, age, and income per household. Another avenue is psychographic, which studies the features and traits that include ideals, needs, achievement, interests, and general lifestyle choices. The leads can be resold to numerous advertisers. Sales leads are characteristically followed up through telephone calls, emailing, or physically through salespersons. Sales leads are predominantly in the mortgage, SaaS, insurance and financial industry sectors.


  • Marketing leads are brand-specific and are typically generated for an exclusive advertiser offer. Contrary to sales leads, marketing leads are not sold multiple times. Transparency is acrucial requirement for generating marketing leads. Therefore, marketing lead campaigns can be enhanced by tracking down leads to their sources.
  • An investor lead is a kind of a sales lead where an individual or an entity is possibly interested in joiningaventure and represents the initial stage of an investment sales procedure. Theseleads are generally considered to have some disposable income, which they can use to partake in suitable investment prospects, which can offerreturns on investment in the form of interest, dividend, profit sharing, or asset appreciation.

Why is Lead Generation Important for Brands?

Interests are vital for your brand’s products and services. When an individual shows an interest in your brand, the stages taken before purchasing the productmay appear natural. In a real sense, what you have done, is you have aided in solving a problem or voiding a specific need.

But situations where someone does not have an interest in what you are offering, yet you persuade them to buy the product, could lead to the person feeling like they were pushed to buy and spend their money when they didn’t have to. This scenario couldeasily bring shame to the brand. When you only direct and attend to your target audience through lead generation, it can ensure that your brand is perfectly matched to the right customer. 

Other benefits of lead generation are as follows:

  • Target the right customers – All the resources can be directed to targeted specific markets, saving resources, and enhancing sales. 
  • Increased awareness – Lead generation can also promote brand awareness and status. As more people learnof your brand, it empowers you to disseminate information.
  • Opportunity to collect valuable data– Lead Generation offers the possibility to collect essential marketing data from prospective customers. Buyerdatalikethe needs, wants and likings can help youpackagingyour product or service to align it with their needs.
  • Brand Loyalty – Companies can createbiggergroups of like-minded clients, which can make their clients loyal

What is lead quality?

You can generally determine lead quality after going through a list of leads obtained through a lead generation drive. Some activities usually lay great emphasis on lead quality. Therefore, marketers and sales personnel must go through the acquired leads to verify that they are quality leads.

Lead Quality Pros

  • They bring about high conversion rates
  • There is an Improved return on investment
  • They can be outsourced
  • Customer fulfillment brought about by aligningyour product with a target client

Lead Quality Cons

  • It’s time-consuming and can bring about distraction for the sales team
  • Sufficient product information could be lucking if it is outsourced
  • Quality leads are typically considered a risk because they are not binding and can be withdrawn 

How to Attract Quality Leads?

Most B2B marketers generate leads from the following social media platforms:

  • LinkedInis leading, with 44% of B2B marketers saying they use it to generate leads
  • Facebook is second, with about 30% of B2B marketers indicating they generated leads from it. 
  • Thirdly, Twitterwith 30% of B2B marketers saying they generated leads from this platform.


Social media is clearly the place to find quality leads; however, one should go for the platform that suits your industry the most. 


Lead generation is vital because it hints to the business that customers in given demographyare interested in its services or products. Therefore, this gives the companies the ability to organize targeted sales, which can undoubtedly improve sales and acceptability of the products and services, bringing about high conversion rates and customer fulfillment.

Outsourcing leads can be quite a challenge, primarily due to the lack of the right product and service information. Therefore, the individuals tasked with disseminating information and collecting data should be taken through a rigorous orientation to increase their knowledge about the product or the service.

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Brittney Here!

I get to travel the world and live life without financial worry thanks to the system below!