FocusGroup Review (2023 Update): Everything You Wanted To Know!

By: Brittney

This FocusGroup review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

The Good Stuff

Many focus group opportunities
Focus group research is a great way to earn a few dollars.
Paid focus group opportunities can easily be done it with your phone.

The Bad Stuff

Some focus group participants say it's a scam
Focus groups pay isn't that big
Focus Group company has had negative feedback given to them.

Firstly, Why Am I Writing This Review?

Nice to meet you, my name is Brittney!

My story starts  like many do… “slaving away” at a 9-5 job that I didn’t really enjoy, but hey – it paid the bills.

I worked for a large Fortune 500 company that performed background checks for other companies when they wanted to hire a new employee… so you know, not exactly exciting stuff.

For a lot of people, a nice stable job and predictable check coming in every month is the picture of success, but for me, it felt like I was missing out on life.

Clocking in every single day, doing the same tasks over and over again, getting home with barely enough time to make dinner and enjoy some time to myself… only to wake up again the next morning and do it all over again.

I just wanted to enjoy life without being shackled to an unfilling job. 

I wanted to be able to take vacations whenever I wanted, for however long I wanted.

I didn’t want to have to beg my boss for a salary increase that barely matched inflation.

I just wanted to be free and happy.

Then about 4 years ago (as a stroke of luck), I stumbled across a program that taught me how to make money online by actually helping real people (local US businesses).

my concrete site

The image above shows an example. This mini website brings me in around $1,250 every single month, and I haven’t touched it in over 2 years.

That’s $15,000 per year in my pocket without having to really do anything.

Just helping small mom-and-pop shops keep their lights on and grow.

So it makes sense why local lead generation is my top online business for passive income. If you’re curious how that business model works, you can read more here.


Who Cares About That?

99% of reviewers out there don’t have experience running an actual business. They’re writing about stuff that they have no real experience with.

Why would they do that?

They just want you to click through and buy the  program that the review is about!

I have absolutely no relationship with FocusGroup, so you can rest easy knowing that I’m going to give you my honest opinion.

This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.

FocusGroup Review

In today’s review I’ll introduce you to one of the trendiest marketing strategy in this generation.

FocusGroup is a research marketing company that promises to help you build your own business and set up your products for your target customers.

But is it actually legit or it’s just another scam?

Learn that in this write up

There are countless information courses floating around the internet. Why? Because for every problem that exists, someone claims to have the solution.

And that solution is usually some oddball money-making system that tells you how to turn a casual interest – or maybe something you’re super passionate about – into sustainable, reliable income.

Just like FocusGroup. Here’s the hard truth, though…

Most of these programs:

  • Take way more time than you’re led to believe
  • May have hidden fees
  • Require you to buy multiple upsells in order to get the “real” information

But most importantly, a lot of these programs just don’t scale.

“Scale” means once you do the work to make a little money, it should get easier to make more money, not harder.

The problem is, most programs out there make it hard to make money at first, and even harder to keep making money.

In other words, you might be able to make some money in the beginning, but it won’t be sustainable and you’ll end up getting discouraged.

This is the exact opposite of passive income.

When income is truly passive, you do the work upfront, but then you set it and forget it. The money gets made whether you’re working or not. It’s not directly tied to the hours you put in.

So, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Inventory
  • Selling to friends and family
  • Selling to strangers
  • Recruiting people
  • Dealing with questionable products that weigh on your conscience

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything?

If that sounds like something you’d be interested in, check out Digital Real Estate. 


This is nothing like business type, and that’s probably a good thing.

However, if you’d still like to know more about FocusGroup, keep reading.

Focus Groups

Focus Groups

You most likely came across “focus groups” when looking for side hustles.

I’m assuming you already know what the phrase implies, but for those who are unfamiliar, focus groups are simply a small gathering of individuals to evaluate a certain product or issue.

That’s what it implies in the literal sense, but if we go beyond that and look at its more important function, market research companies have long utilized focus groups as a primary technique of gathering data on people’s views and suggestions for how to enhance their products.

Of course, no one wants to squander their time for nothing in return. As a result, it is now simple to discover paid focus groups in the market research business, where you may earn a few bucks for your time.

You may also pick whether to do it in person or online.

More on it below:

In-Person Focus Groups

In Person Focus Group

Previously, a market research companies would arrange for individuals with similar traits to speak about their program.

They’d often gather in cafés, have chats, drink coffee or whatever, and each get a little sum of money or a sample of the product discussed.

But it was back when people didn’t know how to use the internet. Almost everything, including focus group companies, is now done online.

Online Focus Groups

Online Focus Group

People nowadays depend heavily on the internet, and an increasing proportion of the labor is moving online.

You may join and discover as many focus groups as you want without worrying about how you’ll fit them into your schedule since participating in focus groups online allows you to simply complete surveys or write away your reviews.

Earning additional money or earning free items is as simple as receiving an invitation to a focus group from a friend or a survey company.

What Is FocusGroup?


FocusGroup is a marketing research platform. This website will help you connect and find a paid focus group or two.

Its main goal is to do research on the products they let you review by finding people who meet their criteria to build an apex focus group for each of their clients.

By being one of FocusGroup‘s panels, you allow yourself to get rewarded with money and products. I honestly think that this is a great way to spend your idle time and earn a little on the side.

Who Is Running FocusGroup?

Schlesinger Group

FocusGroup was first founded by Focus Pointe Global in 1988.

Ever since this company has tried its best to provide accurate market research and compensate its panels well, but alas, the time to run the company was cut after 30 years when Schlesinger Group, a big shot in the market research industry, took over.

Although you would not be disappointed because the new owners of FocusGroup did not disappoint, they have continuously leveled up their game in terms of research and incentives!

Starting With FocusGroup

Starting With FocusGroup

Starting with FocusGroup is as easy as 3 steps. To help you with that, here are the steps that you begin your journey with::

  • Step 1:

    Employee Focus Group
    Much like any online opportunities out there, you start by signing up for the website. This step involves you filling out a pretty basic form and submitting it to their system.

    All the information forwarded to them will help you start your profile afterward.

  • Step 2:

    Step 2 involves you verifying your identity by taking pictures and scanning your valid IDs.

    This ensures that you are a real living person of age, and, of course, helps track down cases of any identity fraud. This will also help them regulate accounts and avoid their panels from creating multiple ones.

  • Step 3:

    After you finish the two steps, all you have to do is wait for focus group invites or find focus groups yourself, confirm your qualifications, and start earning rewards!

    Not as hard as you thought, right?

Who Is It For?

Who Is It For

Well, looking at their website and their rewards, it kinda seems that it’s exclusive to US citizens, but other than that, as long as you’re 18 years old or above, you are welcome to participate in their focus groups.

Although some do complain that the site marks them as unqualified to join a few focus groups, they probably have criteria for some products.

How Do You Make Money With It?

How Do You Make Money With It

The premise of making money with FocusGroup is simple, you answer some of their surveys, participate in their focus groups and later on earn points and convert them to money.

As is typical for online surveys, FocusGroup pays out between 100 and 1000 points which is $1.00 and $10.00 in money.

Not as big as one would expect but not a bad amount for just clicking and typing some words on your phone or computer.

Payment Method


You may be paid in a variety of ways, including PayPal cash, gift cards, and Visa cards.

When you become a member, you are given access to an online portal that makes it incredibly simple to redeem your benefits.

Is It Worth A Try?

Is It Worth A Try

I mean, if you are looking for a way to make extra money, yeah, this is worth a shot, but if you are looking for a full-time job, I’d suggest you skip this one.

Anyway, you still make the final verdict on this opportunity.

Is FocusGroup A Scam?

Is it a scam?

So, is FocusGroup a scam? Not technically. You can make money with this program, but it’s definitely not as easy as they make it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – it doesn’t scale.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months and then your reward is being forced to grind it out for another 9 months before seeing any “real money,” well…that’s not a great deal, is it?

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate

And you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece


They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

Are There Alternatives To FocusGroup?

are there alternatives

Yes, there are plenty of other business models to choose from if you want to pursue making money online.  Here are just a few:

What Is My Top Recommendation In Making Money Online In 2023?

Digital Real Estate

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: With focus group, you don’t really own anything. You have no control over the quality of products. You don’t even own your “business”.
Look at the fine print for most of the agreements folks sign when they join one of these companies. At any point, the company can change your commission structure, reduce your profit margins, or kick you out entirely.
With Digital Real Estate, you own the assets, which means you have all the power and all the control.


3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.


4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with FocusGroup, you’d probably need to double the number of hours you spend working. Because, again, this program doesn’t scale.


5) Make Money Helping Real People: With Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at opportunities like FocusGroup which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.

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Brittney Here!

I get to travel the world and live life without financial worry thanks to the system below!