Franklin Hatchett eCom Elites Review (2024 Update): Is He The Best Ecom Coach? #9 Nails It!

Welcome to my Ecom Elites Review. My goal is to help you understand what the program is all about, how much it costs, if it's a good use of your time, your money, and much more! It should be less than 10 minutes start to finish, so let's dive in!

Franklin's Youtube.

Get All the Details You Need in My Franklin Hatchett Reviews Roundup!

Hello there and thanks for joining me for this eCom Elites review! This is where I get to work, rounding up Franklin Hatchett reviews from around the web, and giving you the information you need to make the right choice for your future.

So what was it that brought you here? You might have ended up in these parts for many different reasons…

  • Maybe you were checking out ways to make money online, and you wanted to know what was going on with Franklin Hatchett’s eCom Elites?
  • Perhaps you saw one of Franklin’s Facebook ads, but you wanted a second opinion before you hit that “buy” button?
  • Or it could be you are nervous about online scams, and you want to make sure that the Franklin Hatchett course is legit before you continue.

Well, whichever it is, no worries… you’re in the right place.

This is kind of what I do – I separate the successful online business models and courses from the ones you should steer clear of.

But what makes me an expert?

  • The big one is that I’ve had success with this kind of thing. I’ve managed to set up a profitable online business of my own, so I know which programs are going to work and which definitely won’t.
  • I’ve used my experience to write a ton of reviews like this one, helping my readers go about making money online. You might have seen some of these reviews, like my Supreme eCom or my Bashar J Katou articles.
  • And I’ve done my research and then some! I’ve been busy checking out what Franklin Hatchett offers, and what the review websites are saying about his course!

So, is eCom Elites worth it… or should you give it a hard pass? Over the next 10 to 15 minutes, you’ll know, and you can make your own informed decision on the program.

Let’s get rolling with this Ecom Elites review.


This Ecom Elites review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.






Franklin provides a good curriculum on the eCom Elites course, with email marketing, product research, social media, and search engine ads all covered. If you’ve got a bit of experience though, you might find that the good stuff is hidden under masses of more basic information. Mentorship is another good aspect – Franklin knows his stuff and teaches well, and he offers request videos for common student problems too. The eCom Elites private Facebook group is also a nice touch, where students can share wins, get support, and just generally bond with one another.

The Good Stuff

  • A good course from start to finish – There's lots of information here, and beginners especially will find eCom Elites smooth and easy to follow.
  • Franklin has solid experience – I believe Franklin really knows his stuff, and I think he's used the strategies he covers in eCom Elites in his own campaigns.
  • A friendly price – The eCom Elites course is cheaper than many of the competitors out there, which means you won't have to blow your budget to connect with Franklin's wisdom.

The Bad Stuff

  • An avalanche of information – The course material is well structured, but there's just so much of it! So you might find yourself wading through hours of videos to get to the good stuff.
  • Lots of material is available for free elsewhere – One of the big downsides to eCom Elites is that lots of the material can be found elsewhere in YouTube videos or cheaper training programs.
  • A difficult model to succeed in – eCom Elites teaches dropshipping and ecommerce, which are difficult markets to make a profit in. This means you might struggle to build a successful business with Franklin's coaching.

Firstly, Why Am I Writing The Review?

Nice to meet you, my name is Brittney!

My story starts like many do… “slaving away” at a 9-5 job that I didn’t really enjoy, but hey – it paid the bills.

I worked for a large Fortune 500 company that performed background checks for other companies when they wanted to hire a new employee… so you know, not exactly exciting stuff.

For a lot of people, a nice stable job and predictable check coming in every month is the picture of success, but for me, it felt like I was missing out on life.

Clocking in every single day, doing the same tasks over and over again, getting home with barely enough time to make dinner and enjoy some time to myself… only to wake up again the next morning and do it all over again.

I just wanted to enjoy life without being shackled to an unfilling job.

I wanted to be able to take vacations whenever I wanted, for however long I wanted.

I didn’t want to have to beg my boss for a salary increase that barely matched inflation.

I just wanted to be free and happy.

Then about 4 years ago (as a stroke of luck), I stumbled across a program that taught me how to make money online by actually helping real people (local US businesses).

Who Cares About That?

99% of reviewers out there don’t have experience running an actual business. They’re writing about stuff that they have no real experience with.

Why would they do that?

They just want you to click through and buy the program that the review is about!

I have absolutely no relationship with J Rich, so you can rest easy knowing that I’m going to give you my honest opinion.

This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.


TLDR – Is Franklin Hatchett a Good Choice to Make Money Online?

What's The Verdict On Franklin Hatchett

So here’s what I think… Franklin Hatchett is a good guy who knows how to make big bucks from the dropshipping business model.

His course is super methodical, he cares about his students, and he leaves no stone unturned as he gives them the information they need.

But there’s a world of difference between being a cool guy with good information and being someone who can give you the life you’re searching for.

So is Franklin Hatchett the right choice for budding online business owners? Maybe, but it won’t work for everyone.

Why do I think this?

It’s the ecommerce store business model that worries me. Building a profitable store is stressful and difficult, and it’s going to take up a lot of your time.

I just don’t know if the profit margins are big enough to keep you smiling when you’re answering your 20th supplier email of the week when you’re supposed to be enjoying a family holiday.

There’s the control aspect of it too. It’s a bit like baking a cake but borrowing the ingredients. You head to your left-hand neighbor for eggs, the right hand neighbor for sugar, then you grab some flour from your sister who lives across the street.

It’s all going fine… until someone isn’t home, or they’re fresh out themselves, or they’re tired of you blowing up their doorbell every time you want to bake a darn cake.

Google Shopping, FB Ads, even just good old fashioned SEO… these are good marketing channels until the rules change and you find your sales are drying up. Even the suppliers and the customers themselves can change their minds.

Dropshipping and ecommerce are exercises in spinning plates… if you manage to keep one up in the air, you can bet there’s another one crashing to the ground somewhere. And you’re definitely not in control of any of them.

The profits might let you down…

Maybe… just maybe… all this might be worthwhile if you were raking in those lovely profits. This is what you set out to do after all, right? Maybe making money online just isn’t easy.

As hard as he tries, and as good a job he does, I don’t think Franklin can guarantee the kind of profit that makes this worthwhile.

eCom Elites is definitely a good program, and it’s better than a lot of the dropshipping courses out there for sure, but you might still end up disappointed.

If running an ecommerce store is your dream, then you might want to give Franklin’s course a look. But I think for most people, there are much better ways to make money.

Looking for better profits, more freedom, and less stress…

I actually recommend checking out a different model… Digital Leasing.

This is where you create a digital rental property, which is basically you’re own little corner of the internet. With this simple but highly effective website, you are using organic Google traffic to drive leads to businesses local to you.

But this isn’t just any local lead generation strategy. You’ll be setting up in a super urgent niche… something that buyers do not want to wait around for. Think emergency plumbing, storm repair services, that kind of thing.

This is crucial because local businesses don’t actually want leads. They want customers. With Digital Leasing, the leads you generate are desperate to convert.

So customers find the services they crave. You get a strong income stream. And local businesses get the qualified leads they need to thrive. Everyone wins.

With great profit margins and financial freedom, Digital Leasing is a real game-changer for people looking to make a real difference for themselves, their family, and their community.

Hit the link right here to get started with your first digital rental property.

Who is eCom Elites For… and Who’s It NOT For?

Who Does It Benefit and Who It Doesn't

The thing about an eCom Elites review like this one is that it’s always going to be subjective. This course might be a win for some of you out there, but it might be a no-go for others.

So let’s take a quick look at who the course is actually for, and who it’s definitely NOT for.

Who It’s For…

eCom Elites might be for you, if…

  • You’re looking for a start-to-finish course – Even the eCom Elites standard course is pretty comprehensive, starting with the basics and taking you right through to the launch of your e-commerce business. Beginners can probably learn a lot.
  • You really, really love the ecommerce business model – eCommerce stores and dropshipping models are notoriously difficult. You’ll have to be fully down to live the dropship lifestyle if you want to make this work.
  • You’re in it for the long haul – This is a long course, with a whole lot of video content even before you hit the bonus videos. If you buy eCom Elites, be prepared for a big time commitment.

Who It’s NOT For…

You might want to swerve eCom Elites, if…

  • You already know a bit about this model – If you already have a bit of background in this business model, taking the course might feel like repeating a grade at school. You’ll just be covering stuff you already know.
  • You’re not sure if a dropshipping store is right for you – If you’re not fully committed to running your own dropshipping business or setting up an ecom empire, other courses might be better for you.
  • You’re looking for a bit more freedom and control – The dropship lifestyle is about a lot of things, but it’s not about freedom or control. You’ll need to be working hard around the clock to make money with this.

The 1000FT View on Franklin Hatchett and his eCommerce Store Course

1,000 FT View On Franklin Hatchett & eCom Elites

At this point in the eCom Elites review, I think we need to take a step back and get a bit of perspective. This is where you get to see the bigger picture of how this online business model can work for you.

The Ecom Elites eCommerce Business Model

The eCom Elites model.

This is not just a dropshipping course; it’s a broader e-commerce business course that takes in Shopify store creation, paid ads, video ads, social media marketing, and more.

I think Franklin is trying to give you everything you need to know in one handy location. He doesn’t always quite manage this – he goes overboard with the paid ads, and is a bit light on search engine optimization, for example – but he comes close.

So, how will you actually be making money with this model? Well, mainly, it’ll be through dropshipping.

This basically means you generate leads for someone else’s products, and then this supplier ships the product to the customer. You’re in the middle, with no inventory and no actual product handling.

However, you might want to expand your business in the future. The skills you gain from this dropshipping training course could help you handle and sell your own products further down the line.

So far so good, but does it actually work? Here are a few things to keep in mind before you dive into the world of running dropshipping stores.

  1. Dropshipping profit margins and conversion rates can vary a lot – Depending on the products you’re selling, you might get anything from 10% to 40% on a sale, which is a heck of a variation. Shopify store conversion rates can be as low as 0.6% of visitors too, so it’s no surprise that only about 10 to 20% of dropshippers turn a profit in their first year.
  2. You’re at the mercy of your suppliers 84% of retailers say the biggest barrier to the success of their dropshipping stores is the supplier. You need to find a supplier who actually wants to work with you, and can deliver on the promises you make to your customers. If you’re just a beginner, you might find the top suppliers won’t even touch you!
  3. You can lose a customer in just 15 seconds – You have around 15 seconds to grab the attention of a visitor in your sales funnel and make a conversion. Even the best dropshipping course can’t tell you how to make sure your Shopify store beats the competition in these conversion sprints!

There is money to be made in the Shopify store/ecommerce business market… we’ve all heard the success stories. I just think it’s getting really hard for beginners now.

It’s like putting your local minor league team in the Majors… they just don’t have the training resources to win those marginal gains, and none of the big players want to work with them.

They might score a few wins, but they’ve got their work cut out.

How Much Does Franklin Hatchett eCom Elites Cost?

The price tag is not everything. With courses like these, you need to know about value – is what you get worth more than what you put in?

With this in mind, what does eCom Elites cost, and what’s the return?

The Standard Package

The Ecom Elites Standard package costs $197, reduced from $497 in the source I found – This is the core drop shipping course from Franklin.

eCom Elites Ultimate package.

The Ecom Ultimate package costs $297 – This gives you a bunch of bonus videos and other materials from Franklin Hatchett himself.

The bonuses cover things like sales funnel creation and sales page optimization. There are also some done-for-you sales funnels and ebooks that help you identify the perfect niche for selling.

Basically, you’re paying an extra 100 bucks, and you’re getting a lot more eCom elites training materials in return.

There’s also the eCom Turbo template, which costs an additional $97. I don’t believe this is included in the Ultimate package.

Bear in mind there will be other costs when you take this course, although these won’t be paid straight to Franklin himself.

You’ll need to pay for your domain and hosting, and there’s a fee for using Shopify, too, after you’ve completed the free trial period.

So what do I think of all this? I’d say price wise it’s pretty good. I’ve seen plenty of dropshipping courses that cost a whole lot more. There’s also a money back guarantee and a 90-day refund period, so not much to complain about here.

But what about the return? In terms of the material you get… again I’d say this is pretty solid. There’s so, so much stuff to wade through. Some of the modules are like ten hours long, with a ton of video content as Franklin does a mega brain release of all his knowledge.

Even for beginners, the content can be a bit of a trudge at times.

Ecom Elites is super comprehensive, but some might find themselves zoning out once they’ve watched five or six hours of videos.

And if you’re not a beginner, you might find yourself drifting off even earlier as you go over stuff you already know.

It’s a bit like finding a buy-one-get-two-free deal on a box of chocolates. Sounds amazing in the store… but you might find it a challenge to get through it all.

How is the eCom Elites Program Different?

How Is Ecom Elites Different?

One of the big criticisms of the eCom Elites program I’ve found is that lots of the material is available for free elsewhere.

Even with a good price, you don’t want to be paying for stuff you can find via free videos or other courses at an even lower cost.

Sure, Franklin brings all this together in one place. But he needs to do more than this. He needs to make sure the program actually stands apart from the rest. So how is it different?

Well, it’s broader than something like Tom Wang’s FBA Masterclass for starters. FBA is “fulfilled by Amazon”, which basically means you’re dropshipping but working exclusively with the online retail giants Amazon.

They do all the shipping for you. Limiting yourself to just one partner – even a massive partner like this one – always feels a bit worrying.

Even though the price is pretty low, especially with an eCome Elites discount, it’s actually more expensive than something like Rapid Profit Package.

Rapid Profit Package is geared toward an affiliate marketer business model, so it works in a very different way to become Elites’ dropshipping sales funnel training.

Reviewing the Guru – Who is the Man Behind the Franklin Hatchett Course?

Social Media PlatformUsernameURLReach
Twitter/X@ OnlineDimesSource5.03k followers
YouTube@ FranklinLiveSource587k subscribers
Instagram@ FrankHustleSource19.9k followers

eCom Elites is the brainchild of Franklin Hatchett, but who exactly is this guy?

Franklin Hatchett hails from down under – or New Zealand specifically. He’s been into dropshipping since the very beginning when he caused quite a stir with the free videos on his YouTube channel.

As dropshipping got more and more popular, Franklin really started blowing up. Lots of ambitious entrepreneurs flocked to the guru, and his YouTube channel soared beyond half a million subscribers.

It makes sense that Franklin would want to bring this knowledge together in a handy package. So, he created eCom Elites to help people explore the world of dropshipping and e-commerce.

He also created Savage Affiliates, which does something similar, but with the affiliate marketing business model.

He’s certainly made a lot of money for himself using these models. But being a Facebook Ads and search engine optimization ninja and actually teaching these skills to other people are two very different things.

Fortunately, it looks like Franklin is able to do both things pretty well.

His friendly teaching style and methodical approach make it easy for students to pick up what he’s putting down.

Sure, he drops a few big technical words in there from time to time – what teacher doesn’t? – but he also gives a ton of valuable information that beginners and newbies can really get their teeth into.

For Franklin, it all comes down to hard work. He credits his own success to his attitude – he never gave up, even when things got tough. He stuck on the journey, and he got where he needed to be.

There’s also his three-step formula, which gives some insight into how the man operates:

  • Turn off the television, Franklin says – i.e., stop distracting yourself from being the best you can be.
  • Accept responsibility for yourself and your actions – no excuses, get out there and get it done!
  • Start making things happen – that dream life isn’t going to build itself!

Inspiring words! Although now I feel a bit bad for binging Stranger Things last year.

Is eCom Elites a Scam?

A negative Reddit review for the course.

This is a massive part of my eCom Elites review, and I know it’s the question on everyone’s lips!

So, is eCom Elites a scam?

I’d say no, I don’t think it’s a scam.

It seems like you’d be paying a reasonable price for a pretty good course. You pay your money, and you learn about Facebook advertising, paid and free traffic, building a successful sales funnel, tracking Google AdWords performance, and more.

When you factor in the money-back guarantee and the refund period, I think it’s pretty clear there’s no scam here. Reviews for other courses have lots of people yelling “scam”, but not this one.

The main criticisms… and the things that veer a little bit towards the red flag territory… seem to be:

  1. Information available for free elsewhere – There’s loads of information on the course, but some users say that they’ve found this elsewhere online for free in YouTube videos or via the Google Shopping Ads Academy. This makes sense, unfortunately, as quite a lot of the stuff covered is a bit basic, especially early on in the course.
  2. Not enough info on SEO and free traffic – In some areas, like generating free organic Google traffic and carrying out SEO keyword research, the modules lack a bit of detail… especially compared to the ten hour marathons on Google ads and Facebook ads. This is a shame because you’ll need a strong set of SEO skills to make this model work.
  3. Other key bits of information are missing too – This dropshipping course could probably benefit from a bit more detail on things like organizing your ecommerce business, and setting a strong budget for future success. Automation is another important area, and could really save a lot of time, hassle, and effort as you run your business, but it’s not really covered here.

There are also some areas where you might need extra assistance. Like setting up your business, for example.

A Reddit user suggests Franklin's content can be found for free elsewhere.

Even with Franklin’s solid advice, you might need to seek out an accountant or tax attorney for US-specific guidance, especially for something as important as this.

So no, there’s no scam here. Franklin is an honest guy, and he gives you a good program. Just don’t sign up for the eCom Elites course thinking you’re going to get everything spelled out for you.

There are some fairly big holes that need to be patched up before we can call this one a win.

My Personal Opinion on Franklin and eCom Elites

My Personal Opinion: Scam or Legit?

So what’s my personal opinion on the eCom Elites course? Do I think this is something worth exploring, or something you should leave well alone?

I can’t really give a straightforward answer on this one. I do think some people will benefit quite a bit from this course, learning about using email marketing, Facebook advertising, and Google Ads as they craft their sales funnels.

But at the same time, I think lots of people are going to be left out in the cold. Finding the gold in Franklin’s video-heavy tutorial content is a bit like literally finding gold… there’s a whole lot of digging before you get to the really good stuff.

Before we go on, let’s just take a quick look at what I’m basing this review on. Here’s what I look for in a program like this…

  1. Amazing coaching – This is supposed to be a learning journey after all, so you’ll need an amazing teacher to get you where you need to be.
  2. Real routes to big profits – Profits are always going to be a big consideration whenever you approach a course like this… those profit margins need to make everything worth it.
  3. The freedom to live life the way you want to – Maybe the most important aspect… the course needs to empower you to take life by both hands and love every day.

Can You Make it Big with eCom Elites?

Again, some people will. But many people won’t. Here’s why…

  1. I think Franklin will overwhelm some, while leaving others wanting more – Don’t get me wrong, I’m not talking down Franklin as a teacher. I think he’s great. I just think there’s almost too much to take in on Google Ads and paid social media marketing, while things like free traffic from SEO and automation don’t get enough coverage.
  2. It’s harder than it used to be to make a profit with dropshipping and e-commerce – Even once you’ve gone through all the eCom Elites modules, you might struggle to build a successful business with this model. Too many hard-working entrepreneurs have persevered with ecommerce and dropshipping, only to find their dreams fall flat when they can’t generate the sales they need.
  3. You’re simply not in control with this model – I don’t think you’re going to find much freedom in the eCom Elites model. There are just so many different variables that you’re not in control of. If Google Ads and Facebook Ads policies change, you’re business is left high and dry. And if you’re suppliers or your customers aren’t happy, you might find yourself in big trouble.

I’m a big fan of what Franklin is trying to do here. And I think he does it well for the most part. But the dropshipping and ecommerce landscape has shifted… it’s just not the land of opportunity it was back when Franklin was first making his big bucks.

These days, I’d say there are better options out there, and in my opinionone of the best programs for people looking to take control of their life is Digital Leasing. With Digital Leasing, you’re setting up a simple website – just a home page, an about page, and a sales page. It’s a basic site, but it’s designed to convert to a high-urgency niche.

We’re talking something like dentistry services, or emergency electrical repair… the kind of things that people want right now. When the leads come in, you pass them to local business owners, and you get good money in return.

But none of this can work without the great coaching I’ve mentioned above. This is actually where the guys at Digital Leasing really shine. They are some of the best and most supportive coaches around, going the extra mile when some other courses do the bare minimum.

So you’ll be providing local lead generation services for the business community in your area, which is a great thing to be doing! But you’ll be doing more than this. Once you build momentum with Digital Leasing, you’ll be able to run your campaigns with just a few clicks and a few minutes out of your day… so you’ll be taking control of your life too.

Which makes the next question an important one… what will you do with all that freedom? You might want to slow down the pace of life with a cruise on the Caribbean, or you might want to set your heart racing on the slopes at Val D’Isere. Of course, you might just want to spend a bit more time with the people who are most important to you. And who wouldn’t want to do a bit more of that?

Digital Leasing is your ticket out of the 9-5… your ticket to the life you’ve always dreamed of. It also helps you give back to the local community, keeping those businesses thriving. There’s a lot to love about this model…

Click the link here to get started with Digital Leasing today.

What’s Inside the Ecom Elites Course?

What's Inside The Ecom Elites Course?

Franklin’s Resources

Savage AfiliatesFranklin’s affiliate marketing training.
eCom ElitesFranklin’s eCommerce and dropshipping training.
Online DimesA resource of free courses and videos from Franklin Hatchett.

What’s actually in store for you when you sign up2 for the Franklin Hatchett Ecom Elites course?

Let’s take a look at what the guru offers in his program.

Getting Started – The ECom Elites New Members Video

The introduction to eCom Elites

Everything has to start somewhere, and the beginning of the Franklin Hatchett journey is the Ecom Elites New Members Video.

This is just a welcome to the course. Franklin tells you a bit about his background and lets you know what to expect.

The Next Steps – Ecom Elites Onboarding

Outlining the eCom Elites modules

The next steps are all about onboarding. Now, Franklin is pretty honest upfront. This course is mainly for beginners to the game – if you already know a thing or two about drop shipping or other ecommerce models, you might not learn too much.

He also gives you a bit of an outline of what to expect. This is something you’re going to have to work at. It won’t be an easy ride, and you’ll need to be prepared to put the time in.

Module 1: Setting Up Your Store

eCom Elites modules one.

Beginners will get some good information out of this basic module. You’ll learn about setting up a Shopify store and making it work for you.

It’s a good module actually. Franklin gives you plenty of info on the Shopify creation process, payment channels, apps and plugins, automation, and more.

If you’ve got some background in this area, though, you might want to skip this part.

Module 2: Sourcing Products

eCom Elites: Sourcing Products

Next up is the Sourcing Products module, where you’ll get five hours of video lessons on the topic.

It might not sound super exciting, but product sourcing is a massive part of ecommerce and drop shipping, so you do need to know this stuff. You’ll get some handy insight into what Franklin does on the daily, as well as useful info on niche research software and other tools. All in all, I think this is a valuable module in the course.

Module 3: Facebook Ads

eCom Elites module three

Franklin doesn’t skimp on the video lessons. Here in the Facebook Ads module, you’ll get 10 hours of video to work through. That might sound like a lot, but to his credit, Franklin does cover a lot.

You’ll learn about setting up an FB Ads Account, handling custom audiences and marketing campaigns, using Facebook Pixel, and more. More seasoned marketers might feel they’ve heard some of this before, but it’s a good beginner module.

Module 4: Instagram Traffic

Instagram Traffic

It’s always annoying when gurus focus on their one-trick pony. This is why I’m impressed that Franklin adopts a more comprehensive approach. Instagram is important to his Shopify strategy, not just Facebook, and you’ll learn more about using this here.

Influencer marketing, building Instagram traffic, scheduling posts, and setting up effective Instagram ads are all covered here. You’ll also discover how to run retargeting campaigns on people who have visited your Insta profile. Franklin, once again, is giving good advice for beginner social media marketers.

Module 5: Email Marketing

The email marketing module

Franklin is big on email marketing, and he’s devoting a whole module to this. Here, he talks about squeeze pages, lead generation, coupons and lead magnets, and, crucially, automation.

Email marketing is still alive and well, and Franklin has been having decent success with this marketing channel. In this module, you’ll discover how to achieve something similar.

Module 6: Chatbot

AI and Chatbot training from Franklin

You’ve definitely encountered a chatbot before. There’s a good chance you’ve interacted with one today already if you’ve spent any time checking out an online shopping website.

In module six, you’ll discover how you can use these smart pieces of tech to your advantage. There’s a lot to take in here, and this is definitely one of the more technical modules on the course. But it’s probably worth sticking with as these chatbots are going to be here to stay.

Module 7: Sales Funnels

eCom Elites module seven

With module 7, Franklin tackles sales funnels head-on. One of the big parts of this module is the virtual assistants aspect, where you’ll learn about streamlining your sales operations and saving yourself a whole lot of time in the process.

Some of this stuff is a little bit basic, but it might still give a good grounding to those who are just starting out. Other areas of this module might be New Zealand-specfic too, so you might need further guidance from tax and business set-up professionals in your own country.

Module 8: Google Ads

Google Ad training from Franklin

We’ve already touched on Facebook Ads in the course, so you might think you already have an idea of how Google Ads work. Well, think again.

Google Ads are completely separate from their Facebook cousins, and Franklin gives you three hours of content here explaining how. You’ll find out about AdWords, ad-sets, campaign retargeting, and keyword research.

Module 9: Organic Google Traffic and SEO

The SEO module.

You can through all the money you want at ads, but it’s going to fall apart if you don’t have a good organic SEO strategy in place.

Franklin seems aware of this, so he gives you the information you need in this course module. Unfortunately, the SEO module is not quite so detailed as some of his other sections – you only get 90 minutes here, spread across eight videos. But at least Franklin doesn’t avoid this altogether as some gurus do!

Module 10: Top Secret Videos

Top Secret module introduction.

Top secret videos might be a bit of a confusing title for the 10th module, but it’s not so mysterious. These are simply the strategies Franklin himself uses… so he’s letting you in on his own business secrets.

Some of these strategies include using coupons to drive sales, using warranties to build customer engagement, getting good scores on review websites, and developing social media follower lists. It’s quite impressive, and you can see how Franklin has had great success with these methods.

Module 11: Video Requests

A video from Franklin

The main course outline is finished by the end of the first ten videos, but there’s more to come. In Module 11, he tries to answer some of his student’s requests, bringing value to them with a series of useful videos.

These videos include information on how to stay on top of changes across the big platforms you’ll be using – things like Facebook, Shopify, Google, and Instagram. If these platforms change their guidelines, you could quickly find yourself scrambling if you’re not prepared. So this additional content is a welcome addition.

You can also send your own requests directly to the man himself, if there’s anything you’re struggling with. He might pick your question and make a video on it!

Module 12: Weekly Videos

Information on the course's bonus materials

Franklin’s course is an ongoing one. There are weekly videos that form part of an open-ended module 12. These are essentially Q&A sessions with active users. It’s a bit like the request videos in module 11, but not quite as formal.

This is a cool thing for Franklin to do for his students. The videos aren’t always supper high quality, but it’s still a good resource, and a good reward for the students who stick with him. I’ve seen plenty of online gurus who basically disappear once students pay up, so hats off to Franklin for not doing the same.

eCom Elites Facebook Group

Lots of programs have Facebook groups, but Franklin Hatchett’s FB Mastermind seems to be among the better ones.

This might seem like a minor addition to the course, but it’s actually a really useful place where you can share wins, get to know your fellow students, and, maybe most importantly, get help when you need it. We all need a little help from time to time, and the Ecom Elites Facebook Group seems to be a good place to get it.

My eCom Elites Review – The Conclusion

It’s time to wrap up this review of eCom Elites!

My personal view, based on everything I’ve seen of the course, is that it’s pretty darn good. It covers Facebook Ads quite nicely; you’ll learn valuable information on email marketing, Instagram retargeting campaigns, product research, and loads of other great stuff that you’ll need as a drop shipper.

Franklin has really put the time into creating this course. There’s loads of material to sink your teeth into, and you’ll get hours worth of content from the course.

But, does this mean I recommend the program to entrepreneurs who are out to make money online? In most cases, probably no.

The FB ads stuff is great, for example, but I think the course would be better off with a bit more on free traffic sources.

The start-to-finish, end-to-end structure of the eCom Elites course is great too, but the volume of content might be a bit overwhelming. People with even a small amount of experience in this industry might find themselves going over things they already know.

Then there’s the fact that some of this knowledge is available elsewhere. It seems a shame to pay for eCom Elites when you can find the Google ads information on the Google Shopping Academy, or when you can get email marketing and product research strategies from YouTube.

The course might be reasonably priced, especially if you find an eCom Elites discount, but there are plenty of other costs you should bear in mind too. Franklin’s template, the website domain, hosting fees, Shopify’s fees… they all start to add up.

And finally, the dropshipping model itself. Franklin shows that people have made good money from this model, but I think that time has passed. This is now a super competitive industry, with lots of business owners scrapping it out for ever smaller profits. It’s stressful, and often the returns just aren’t worth your while.

Unless you’ve got your heart set on the ecommerce model, eCom Elites is a no from me.

So where do you go from here?

Well, you can go ahead and check out some of my other reviews. I’ve got one here on eCom Cash Code, and another one here on Andrius Slimas.

However… I think I can go one better than this. How about I share with you my #1 pick for making good money through an online business? Check it out…

My #1 Way for Making Money Online

Digital Leasing - GGM

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full-time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

With eCom Elites, Franklin gives you a whole load of information, but I just don’t think it’s enough to give you the freedom you desire. Unless you’re factoring in some downtime to answer supplier and customer emails, and to source products, you’re not going to be able to live your best life with this model.

2) You Own & Control EVERYTHING: There’s just so much with a dropshipping business that’s beyond your control.

If Facebook and Google change their ad regulations – and trust me, they will! – you could be in big trouble.

If your suppliers have a problem, or if you’re customers get in touch with a complaint – again, they will! – your whole supply chain grinds to a halt.

Nothing is stable, and nothing is guaranteed!

With Digital Leasing (a passive income stream), you own all the assets, which means you have all the power and all the control.

3) Little To No Startup Costs: The price tag for the eCom Elites course isn’t too bad, but there are a bunch of other things to factor in, too, like Shopify costs and Google Ads charges.

It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up and running and generating profits for less than $100.

4) Easy To Duplicate: OK, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple of keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you want to double your income with dropshipping and ecommerce, you’d better double your sales. If not, you’d better double your prices instead! Whichever way you choose, it’s going to be a whole lot harder than a few clicks and a few minutes of your life.

5) Make Money Helping Real People: This part is what makes it all worth it. With Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local business owners need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent. Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

Now, the choice is yours. You could continue browsing, looking at opportunities like eCom Elites which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

Brittney Here!

I get to travel the world and live life without financial worry thanks to the system below!