Bashar Katou Review (2024): Does The Amazon FBA Business Model Still Work?

Welcome to my Bashar Katou Review. My goal is to help you understand what the program is all about, how much it costs, if it's a good use of your time, your money, and much more! It should be less than 10 minutes start to finish, so let's dive in!


This Bashar Katou review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

The Good Stuff

  • Possible to make some money
  • Bashar claims to be successful

The Bad Stuff

  • Amazon is taking more and more of your profit share
  • A little expensive for the value received
  • Amazon FBA is dying as a whole

Firstly, Why Am I Writing The Review?

Nice to meet you, my name is Brittney!

My story starts like many do… “slaving away” at a 9-5 job that I didn’t really enjoy, but hey – it paid the bills.

I worked for a large Fortune 500 company that performed background checks for other companies when they wanted to hire a new employee… so you know, not exactly exciting stuff.

For a lot of people, a nice stable job and predictable check coming in every month is the picture of success, but for me, it felt like I was missing out on life.

Clocking in every single day, doing the same tasks over and over again, getting home with barely enough time to make dinner and enjoy some time to myself… only to wake up again the next morning and do it all over again.

I just wanted to enjoy life without being shackled to an unfilling job.

I wanted to be able to take vacations whenever I wanted, for however long I wanted.

I didn’t want to have to beg my boss for a salary increase that barely matched inflation.

I just wanted to be free and happy.

Then about 4 years ago (as a stroke of luck), I stumbled across a program that taught me how to make money online by actually helping real people (local US businesses).

Who Cares About That?

99% of reviewers out there don’t have experience running an actual business. They’re writing about stuff that they have no real experience with.

Why would they do that?

They just want you to click through and buy the program that the review is about!

I have absolutely no relationship with J Rich, so you can rest easy knowing that I’m going to give you my honest opinion.

This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.


Bashar J Katou—like most Amazon FBA programs – wants you to believe you can build and run a successful e-commerce business that’s automated, profitable, and generates cash around the clock in less than 90 days…

With just a couple hundred dollars in inventory…

Sounds a little too good to be true, huh?

Look, as far as most online businesses go, you could do a lot worse than Amazon FBA.

But does that mean it’s the best solution for you?

That’s what we’ll find out in this Bashar J Katou review.

The biggest things you have to consider here are:

  • Inventory Management
  • Product Selection
  • Time to Profit

While you can make good money with Amazon FBA, it’s not as easy or simple as most course creators make it sound. Let’s break these 3 down real fast:

1) Inventory Management: If you’re doing an FBA business, the promise is that you don’t need to worry at all about inventory, because Amazon takes care of packing, shipping, customer service, etc.

However, you still need to get products to Amazon. And Amazon has very strict rules all sellers have to follow when preparing products for their warehouses.

This includes packaging, labeling, and registering products in their system. If you’re preparing all products yourself, you’ll spend a TON of time on this step (potentially 4-5 hours a day). So if you’re looking for a passive, automated business that runs itself, this might not be the best fit.

Now, yes, you can hire an Amazon prep center to do all this for you, but that eats into your margins. And remember that Amazon takes around 30-40% in fees for using the FBA program, so your profits are pretty tight to begin with.

2) Product Selection: E-commerce is a cyclical business. “Hot” products are always going in and out of fashion, which means, as an Amazon seller, you constantly need to be on the lookout for the next big thing.

That means monitoring trends, searching for products that might be popular down the line, and constantly in a rat race to – essentially – predict the future.

Sure, you can play in the evergreen market (things people always need and buy), but how much profit margin are you really going to get on meal prep containers, rubber spatulas, and golf umbrellas? Especially when there are hundreds of thousands of other sellers all swimming in that same ocean.

And because you’re constantly hunting for new hot products to sell, that takes up all the valuable time you could be using to travel, explore, read, surf, hike, or whatever else.

3) Time To Profit: Now, this isn’t the slowest turnaround time, but if you think you can put a dollar into inventory today and come out with two tomorrow, you’re sadly mistaken. From the time you first buy products to sell, you could be looking at anywhere from 4-12 weeks before you see a dollar come back.

And it could take twice as long before you break even.

Now, that’s not terrible, but what if you could start building a different (non-Amazon) income stream today, and see your first profits tomorrow?

What if you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Inventory
  • Low margins
  • Constantly looking for the next hot product

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day packing, prepping, and researching?

If that sounds like something you’d be interested in, check out Digital Leasing.

This is nothing like Amazon FBA, and that’s probably a good thing.

However, if you’d still like to know more about Bashar J Katou, keep reading.


Bashar J Katou runs a program called BJK University (named after himself, of course), where he promises methods on how to create a stellar Amazon FBA business. He says BJK University’s sales pages offer a decent template on how to make some money via one of the biggest eCommerce sites in the world.

But what’s really inside BJK University? And are the costs of Amazon FBA fees too much, as Jeff Bezos continues to increase his cut?

Let’s dive in and find out.

Who Is Bashar J Katou?

BJK University Review Who Is Bashar J Katou

Bashar J Katou describes himself as a seven-figure Amazon FBA seller first, and a guru second. He claims that most people never make money with Amazon FBA because they try to figure everything out independently.

They’re watching YouTube videos, and they think to themselves “man, this stuff looks easy.”

They start by looking around their home for items to sell in their Seller Central account. However, they do not account for demand, competition, sourcing, margins, bringing it to page one of Amazon, launching their own website, etc.

These are all important if you want to be a successful Amazon seller.

According to Bashar, only seven-figure merchants with a dependable method for identifying, sourcing, and launching products can say, “When I offer a new product for sale on Amazon, I expect to make money.”

And that is exactly what he has—a winning formula. And it’s enabled him to leave a failing restaurant, tour the world with his wife, retire his parents early, and even buy his dream car: a stunning cream-colored Bentley.

What’s really crazy is he started his career with a struggling restaurant business, and now offers training videos as a prelude to those who wish to join BJK University. He even offers an Amazon FBA inspection service to members.

What Is BJK University?

BJK University Review What Is BJK University

BJK University is a coaching program created by Bashar J Katou to teach (via training videos) how to make money online running an Amazon FBA business. He also offers free tutorials on his Youtube channel. As an FBA seller, you can make serious money, but don’t get into price wars.

If you want his help, you can enroll in his coaching program, BJK University and receive his Amazon FBA training.

According to students who have tried BJK University, the online courses cost thousands of dollars in total.

That’s fine with me, but I’d want to see some more examples of success from Bashar himself, as well as some more details on how he gets his listings to the coveted first page of Amazon’s search results.

Is he utilizing Amazon PPC advertisements? What about Facebook ads?

Is he employing a fake review strategy?

These are significant things to ask if you want to have an Amazon seller account and want to be a profitable store.

What’s Inside Bashar J Katou’s Program?

BJK University Review The Bashar J Katou Strategy

While some Amazon FBA experts propose focusing on a single home run product and hoping to make a fortune from it, Bashar prefers to focus on a large number of base hits.

He tries to launch as many diverse products as possible for your online business.

He claims that the odds are better, that the system is more stable, and that it’s more scalable.

Why not have three, four, or eleven products that bring in two or three thousand dollars every month? And then just rinse and repeat from there?

Launching Multiple Products On Amazon

BJK University Review Launching Multiple Products On Amazon

If the average billionaire has seven income streams, why should your Amazon FBA business only have one?

  • What if something goes wrong with your own business?
  • What if you end up with competitors?
  • What if your listing is removed?

Or, whatever else might go wrong.

That is why you need various products that generate cash for you daily and on which you can rely.

Does that make sense?

With that in mind, the first and most important step for each product is to nail the pricing. Knowing how and where to price your Amazon product.

Not only that, but you should negotiate the lowest price with your supplier for the fewest number of units possible to reduce your risk.

The second most important factor is to optimize each listing. The third and most critical step is to get it to the top of page one so that people can locate and buy it.

Lastly you should replicate the entire process and set it on autopilot.

Bashar said you’ll learn this in his tried and proven Amazon course. If you’re searching for the best Amazon FBA courses, like Amazing Selling Machine, this might be it.

What Does The Internet Have To Say?

what does the internet have to say

Let’s take a look at what some BJK University reviews from other people on the Internet.

We’ll start with Reddit:

I am an amazon seller for 1.5 years and it’s insanely competitive and expensive. I hired the firm BJK uses for his students to pick a product and launch and manage the account. I invested $25k to start then another 10k to get it moving and selling still 1.5 years later still haven’t made a profit and have about 70k of inventory that I used loans to buy and I’m losing money on every sale cause advertising on Amazon is so expensive and too many Chinese sellers to compete with.

The only people making money are the amazon lenders who gave me the debt and the firm who I pay monthly to manage. I see no future of making profit. They consultants tell you you’re building a brand and one day we will make profit.

It’s really bad.”

Now, let’s see what people over on Trustpilot have said…

They changed thier price from $3800 to $4800 witch almost maxes out the start up business cost deduction. They make it seem as though you will get a credit for it since there’s a $5000 deduction start up cost come taxes. That is how i took it. I mean why charge $1000 more for the course. First few steps start to talk about things you learn later on and it makes u think you missed something along the way. So i went back a watch again. Nope there taking in acronyms.

Then as u continue on they expain qwhat it is. Why even mention it if you dont cover it till later on? Well I spent thousands on this stupid unorganized, overpriced course only to get nothing out of it. $10,000 is realistically not enough.

The small things that are in your price range to buy from Alibaba and other wholesale website are already on Amazon. There no new products out to separate yourself from every one else.the prices on Amazon barley make you and profits if not none at all. Amazon is soo saturated with people its almost impossible to get a leg in unless you buy more expensive products to sell on Amazon. The business deduction did nothing for my business losses on taxes. I literally lost thousands for something not wortht that amount.
NOT right! or worth it! Bashar is an con man praying on people’s dreams. That money took hours months and seconds to to make. I wouldnt have minded AS MUCH if it was half that, but it wasn’t. Almost $5k is Greedy!”

Is Bashar J Katou University A Scam?


So, is Bashar J Katou University a scam?

Not technically.

You can make money with this program, but it’s definitely not as easy as Bashar Katou makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – you need to do a ton of volume to make any real money.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months and then your reward is 15% profit on a $12 product (which comes out to $1.80), it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month (recurring revenue)?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing

And, unlike with Amazon FBA, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.

How Much Does BJK University Cost?

BJK University Review How Much Does BJK University Cost

BJK University currently charges $4800 to enroll for one year (inflation has increased this from $3800 not too long ago). After the first year, you’ll have to shell out $96/month if you’d like to continue accessing the mentorship benefits.

When launching an Amazon FBA business, there are additional expenses. This is one of the most expensive businesses to start due to all the inventory required.

Does BJK University Have A Refund Policy?

BJK University Review Refund Policy

BJK University does not offer any refunds. 

You can cancel your membership and not be charged any future payments, but everything you’ve paid to the company up to that point will not be returned to you.

Are There Alternatives To Bashar J Katou’s Program?

alternatives ggmoney

Yes, there are plenty of other business models to choose from if you want to pursue making money online.  Here are just a few:

What Is My Top Recommendation In Making Money Online In 2024?

Digital Leasing

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.

2) You Own & Control EVERYTHING: With Amazon FBA, you don’t really own anything. Yes, you technically own the products before you send them into an Amazon warehouse, but that’s it.

You don’t own the sales platform, you don’t own a brand, and you don’t own the customers. Not to mention, Amazon can literally shut you down at any time if they believe you’ve violated their constantly changing terms of service.

So you’re building a business that could be completely taken away from you in the blink of an eye.

With Digital Leasing, you own the assets, which means you have all the power and all the control.

3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

4) No Inventory: As mentioned above, spending 4-5 hours a day prepping and packing products to send to Amazon is a huge time commitment.

Plus, you constantly need to be buying new products if you want to maintain your business. You need to spend even more money if you want to scale up.

With physical products, you’ll always have limits on your time and freedom.

With Digital Leasing, a 100% online business, you never have to worry about that.

5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with Amazon FBA, you’d have to double your inventory OR your profit margins. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

6) Make Money Helping Real People: This part is what makes it all worth it. Amazon FBA is a decent way to make yourself money, but it doesn’t improve anyone else’s lives.

After all, there’s always someone else selling rubber spatulas and umbrellas. That might be fine in the short term, but in the long run you may feel like you’re missing a purpose.

With Digital Leasing though, you’re actually helping people by solving your clients’ biggest problem…

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

Now, the choice is yours. You could continue browsing, looking at opportunities like Bashar J Katou which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

Brittney Here!

I get to travel the world and live life without financial worry thanks to the system below!