Sophie Howard Review (2023 Update): Are Her Amazon FBA Courses Worth It?

By: Brittney

Welcome to my Sophie Howard review. My goal is to help you understand what the program is all about, how much it costs, if it’s a good use of your time, your money, and much more! It should be less than 10 minutes start to finish, so let’s dive in!
Sophie Howard Review
This Sophie Howard review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

The Good Stuff

Might be able to make some money
Apparently you can get a refund

The Bad Stuff

The program isn't well-organized
Amazon FBA takes big cuts of your profits
There is no Facebook community or group

Firstly, Why Am I Writing This Review?

Nice to meet you, my name is Brittney!

My story starts  like many do… “slaving away” at a 9-5 job that I didn’t really enjoy, but hey – it paid the bills.

I worked for a large Fortune 500 company that performed background checks for other companies when they wanted to hire a new employee… so you know, not exactly exciting stuff.

For a lot of people, a nice stable job and predictable check coming in every month is the picture of success, but for me, it felt like I was missing out on life.

Clocking in every single day, doing the same tasks over and over again, getting home with barely enough time to make dinner and enjoy some time to myself… only to wake up again the next morning and do it all over again.

I just wanted to enjoy life without being shackled to an unfilling job. 

I wanted to be able to take vacations whenever I wanted, for however long I wanted.

I didn’t want to have to beg my boss for a salary increase that barely matched inflation.

I just wanted to be free and happy.

Then about 4 years ago (as a stroke of luck), I stumbled across a program that taught me how to make money online by actually helping real people (local US businesses).

my concrete site

The image above shows an example. This mini website brings me in around $1,250 every single month, and I haven’t touched it in over 2 years.

That’s $15,000 per year in my pocket without having to really do anything.

Just helping small mom-and-pop shops keep their lights on and grow.

So it makes sense why local lead generation is my top online business for passive income. If you’re curious how that business model works, you can read more here.


Who Cares About That?

99% of reviewers out there don’t have experience running an actual business. They’re writing about stuff that they have no real experience with.

Why would they do that?

They just want you to click through and buy the  program that the review is about!

I have absolutely no relationship with Sophie Howard, so you can rest easy knowing that I’m going to give you my honest opinion.

This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.

Sophie Howard’s program isn’t too different from most dropshipping courses.

Sure, their marketing makes some great promise you haven’t heard from the other dropshipping gurus, but at the end of the day, no magic bullet overcomes the massive pitfalls of this business model.

Let’s get something clear: 

There is NOTHING passive about dropshipping, no matter how well most course creators sell the dream.

If you want that travel-the-world-making-money-while-you-sleep-laptop-lifestyle, dropshipping isn’t for you.

To run a successful dropshipping business, you need to be constantly on the lookout for new products.

Scouring the internet for hot trends and trying to find the next fidget spinner will take hours out of your day.

Not to mention, it’s not enough to just have the hot new product…

You also need to get the customers.

That means ads…

Lots and lots of ads…

Testing, tweaking, targeting, spending thousands if not tens of thousands of dollars before breaking even.

Not to mention, Facebook hates dropshipping, meaning one of your top traffic sources could shut you down at any time.

All of this leads to a very stressful life, not a lot of money, and a lot of time wasted.

Time that could be better spent so you can actually live the life you want.

Maybe even working from the beach…

beach laptop

Now, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Physical Products
  • Low Margins
  • Long Wait Times
  • Angry Customers
  • Thousands of dollars testing different ad campaigns

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day running ads, researching products, and trying not to get banned by whatever platforms you’re using?

If that sounds like something you’d be interested in, check out Digital Real Estate.


This is nothing like dropshipping, and that’s probably a good thing.

However, if you’d still like to know more about Sophie Howard, keep reading.


Sophie Howard runs an Amazon FBA program called Blue Sky Amazon, and has enough confidence to give herself the title of “Amazon Selling Queen.” However, there are concerns of fake reviews promoting the program, as well as other issues.

So, what’s really inside Sophie’s Blue Sky Amazon program? And how much does this all cost, anyway?

Let’s dive in and find out.

Who Is Sophie Howard?

Who Is Sophie Howard?

Sophie Howard is a New Zealander raised in the U.K., and launched her FBA business in 2014, while looking after her newborn infant at home.

Within 18 months, she effectively developed a seven-figure eCommerce company on Amazon by selling tea products – and by having a group of virtual assistants help her out.

Today, Sophie is known as “The Amazon Selling Queen” and the founder of the “Blue Sky Amazon” training course.

Her private label system features her organic tea brand, “Higher Tea.” This brand has received a proposal of acquisition coming from a large company, something she mentions repeatedly throughout her courses.

In 2016, Sophie published a book titled Amazon Jetstream Income which includes her selling experiences and promises to assist individuals to launch a business on Amazon…however, the book comes off like a “prolonged sales pitch” to many.

What Was Sophie Howard’s First Product?

Sophie Howard New Zealand WoolWhen she started out with Amazon FBA, a majority of other Amazon sellers were ex-internet marketing companies searching for quick hacks, adhering to a copy/paste blueprint, and of course…most sourced their products from China.

Sophie, on the other hand, ended up selecting New Zealand wool products hand-felted in Nepal.

She began with 400 products in that very first year instead of focusing on one or two products. She ignored many of the rules coming from the Amazon Seller University course she took, which was costly at $4,000.

She was glad she did though.

Sophie’s company was profitable in the first month, and within the first year she had made more than one million dollars in sales.

She really just enjoyed the start-up phase of building a business and did not wish to make it into an empire, so Sophie considered selling it.

Sophie wound up cashing in at its peak; she provided the buyer around 80% of the 400 items she had and kept 20%, seeding three brand new businesses on Amazon.

What Is Blue Sky Amazon?

What Is The Blue Sky Amazon Course Sophie Howard

Let’s get into our Blue Sky Amazon review:

Sophie organized this FBA course to include 14 modules that cover the entire Amazon FBA Business model. It’s organized into two courses to bridge the lessons successfully.

The first program is called Product University, and it includes six modules that last for approximately 25 hours. Meanwhile, the second program, Amazon Navigator, provides eight modules with a program length of around nine hours.

The 14 modules are largely focused on how mid-level sellers can create long-selling products.

It also talks about how you can scale using VA’s, online services like Feedback Genius, and sales funnels. Beginners can also gain from the courses though they will gain much more if they already have an idea of the way the Amazon FBA works.

Product University Overview

Sophie Howard Product University

Module 1: Foundation

From the title itself, the first module is created to layout sound background knowledge for the program. It is centered on answering helpful questions that beginners might have regarding FBA.

Module 2: Product Selection Strategy

Sophie Howard Product University Module 2

This part is built to give an understanding of how she perceives product selection—high minimum order amount (MOQ) means fewer competitors.

Module 3: Basics Of Sales Funnels

This part dives into the introduction to sales funnels and their elements, the usage of Canva as a graphic style application, methods on how you can create a successful Facebook ad campaign, and other frequently asked questions.

Module 4: Hiring Virtual Assistants

This module is going to describe the typical issues concerning outsourcing—what abilities to search for, how you can do trial projects, education for VA’s, and also analyzing their outputs.

Module 5: Selling On Amazon

Sophie Howard Course Review

This module discusses the nitty-gritty of how Sophie has begun on Amazon. She was frank in enumerating the advantages and disadvantages of the company. Also, she discussed the important things of business, such as registering a seller account, securing a license, working on Amazon PPC, and planning keywords.

Module 6: Forgotten Product Sourcing Places

This part equips learners with the skills required to unearth your own product sources.

Amazon Navigator Course Overview

Sophie Howard Amazon Navigator Course

Module 1: Welcome

Sophie is aware that the majority of new FBA vendors will encounter a lot of ups and downs in the very first three to five months. So she begins this course with a positive mindset to cope with challenges.


All of it starts with goal setting. Sophie asks her members to bring their goals before themselves and use a profound three steps to attain their objectives.

She concludes this module with several FBA fundamentals, such as how to calculate Amazon’s costs, product costs, and profit figures, and obtaining a company license, and registering for a professional Amazon seller account.

Module 2: What You Don’t Know About Branding

This is the module that sets Sophie’s programs apart other FBA courses. In this particular part, Sophie shares with her students the branding approach which aided her to scale up her Amazon shops to several 7-figure businesses. With this specific technique, she can differentiate her goods from other similar ones available and charge a greater margin.

Put quite simply, Sophie is going to teach you about the idea of branding and how you can position your service or product in a way that creates higher perceived values.

While many FBA courses just provide you with the fundamentals of branding, like establishing a brand site and Facebook page, Blue Sky Amazon will demonstrate precisely how to release a brand that’s difficult to copy and be competitive with.

Module 3: Selecting Products That Sell For The Long Term

Sophie Howard's Amazon Course Module 3

The reason Sophie became profitable with Amazon FBA is her power to unearth items that could be sold for a long time. This is exactly how you can replicate her success and develop a sustainable FBA biz.

In this particular module, Sophie will show you exactly how she finds out long-term and unique goods from the suppliers that are out from the public eye. She reveals a number of countries that she’s been dealing with to source specific products. These include Bali, Indonesia, Thailand, India, and the US, to name just a few.

Module 4: Are Your Listings Pristine?

Sophie offers her students a walkthrough on the method of building a product listing that catches the interest of Amazon site visitors. This spreads over the aspects of product sales copy, like title construction, item description, etc.

Some of the subject areas include:

  • Keyword research
  • The best way to produce titles that attract customers
  • How to create irresistible offers
  • Product descriptions

She focuses on the benefits of producing a product message that draws in the millennials that constitute a vast majority of the internet population.

Module 5: Do Not Get Samples, Order The Entire Shipment

This part covers the topics of delivery, labeling, and samples. Unlike any other Amazon FBA teachers, Sophie offers easy, actionable, and practical suggestions on how you can streamline the delivery process.

She highlights the most typical problems with delivery and also offers you remedies to get around with them. You are going to learn three efficient methods to ship your items to Amazon warehouse. You can find out all of the details in this specific part.

Module 6: “Promoting The Sh*t Out Of Your Product”

Sophie Howard Advertising A Successful Amazon FBA Business

This part covers five proven marketing methods which will help you launch your products. Sophie offers a hint on seven key performance indicators to keep an eye on the sales performance.

Aside from that, she offers a step-by-step blueprint regarding how to create coupon codes. For example, Sophie suggests you use caution of producing a limited amount of coupon codes and make certain the codes are concealed from the item listing.

Module 7: Maintaining Your Account

If you would like to create a sustainable Amazon FBA biz, you have to discover how to create data-driven choices and remain in command of your business.

In this particular module, Sophie shows you how to produce business reports from Seller Central, enhance customer assistance, process global payment, and ask for assistance from Amazon.

Seller Central has a multitude of business reports such as sales report, FBA business report, removal report, customer concessions report, payment report, and inventory report.

As the proprietor, you should keep track of these metrics and numbers on a monthly or weekly basis. For instance, you have to understand the profit margins of your products and discover the best-selling products under your membership.

It’s won’t be possible to scale your business if you don’t get your hands dirty.

Module 8: Scaling Beyond Amazon & Hiring Virtual Assistants

In this last module, Sophie will educate you on how to delegate several of the monotonous things, so you can focus on scaling up your company. She suggests her students to employ a few virtual assistants to save time and hassle.

Finally, Sophie is a true business coach that asks her students to grow their business beyond Amazon and prepare an exit strategy to enjoy life.

What Does The Internet Have To Say?

what does the internet have to say ggmoney

Let’s hear the voice of the people:

“Cannot trust the company or the course. I got this pop up add, Sophie Howard was talking and inviting people to her free webinar. I scrolled down and saw a few reviews/examples of people who supposedly followed her and succeeded. The funny thing is the exact same examples keeps on being repeated showing faces of different people for the same name and exact same review and scenario is getting copied and paste. Such as, There are 3 different peoples images , all of them are called Lucy and one of them is a man!!! They all are part time consultant and sold half of the inventory in 3 weeks!!!

There are 3 different images of Scott who has 3 teenage girls.
In the past I thought that Sophie Howard was a decent and honest person but Sadly, it turns out all of them are dodgy😒”

Not good. Let’s read one more.

“Just a greedy, cunning scheme sold by a self-proclaimed millionaire.

I wasted my time signing up for her online intros/meetings.
In my opinion, it was all click bait and not what i expected.

What kind of greedy person who already claims to have millions would sell a simple course for $6000.
My self-funded Phd program costs almost this amount per year.
Even some Post-grad programs cost this amount.
What could possibly make this basic online course about Amazon worth $6000?
Most importantly, you are dishonest by trying to market this $6000 Course as the upfront investment for one’s business when infact the cost goes towards the purchase for your own self-made course as if it’s some kind of genius and valuable masterpiece that would give you the most miraculous knowledge to make money on Amazon.

You are a greedy woman.
In all your videos you just boast about how much money you make and the Amazon businesses you claim to have created and sold for millions.
I cant imagine any sane person buying an “Amazon Business” for a few millions.

There are many just like you all over social media, and you are not different to them and your offer and your knowledge is not unique.”

Is Sophie Howard A Scam?

scam or legit ggmoney

So, is Sophie Howard legit?


You can make money with this program, but it’s not as simple as she makes it appear.

There is a lot of effort to be done upfront, no real guarantee of success, and – most importantly – you must labor in huge volumes to generate any meaningful money.

There’s nothing wrong with doing the labor first and making the money later.

But if you work for 3 months and your reward is a 15% profit on a $12 product (which works out to $1.80), it’s not really worth it.

What if, instead, you could accomplish the same 3 months of work (in your spare time) and receive a $500 to $2,000 payout every month (recurring revenue)?

And what if you didn’t have to wait 3 months? What if you could begin now and receive your first payout in a week?

And what if you could double it the following week?

Well, that’s the power of Digital Real Estate

And, unlike Amazon FBA, you may do this legally from anywhere. It’s a legit lifestyle business.

All you need is a laptop and an internet connection.

Some of the program’s most successful students manage their whole six-figure businesses from:

  • A camper in the middle of the woods
  • In Mexico, a beach chair on the ocean.
  • A small villa in Greece


They are able to go around, focusing on their lives first and their income second.

Because even if they don’t work for a long time, the money keeps flowing in.

As a result, adventure, memories, and experience take priority.

And they never have to think about how to pay for the next vacation or request time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

How Much Does Sophie Howard’s Course Cost?

sophie howard how much does blue sky amazon cost

The price of the course is not listed officially anywhere, which is concerning, but based on numerous consumer reviews like those listed above…it’s safe to assuming the course is at least $3,000, if not more now due to inflation.

Sophie Howard Refund Policy

sophie howard refund policy

It appears that Sophie provides a refund within a 7-day window, but some consumers debate whether that is actually honored or not.

Some people say that they force you to stick with it for 180 days first (which wouldn’t make sense with a 7-day policy), while others argue that 7 days is not enough to figure out if it’s worth their money or not.

Be warned!.

Are There Alternatives To Sophie Howard?

alternatives ggmoney

Yes, there are plenty of other business models to choose from if you want to pursue making money online.  Here are just a few: 

What Is My Top Recommendation For Making Money Online In 2023?

Digital Real Estate

The ScamRisk team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: With Amazon FBA, you don’t really own anything. Yes, you technically own the products before you send them into an Amazon warehouse, but that’s it.

You don’t own the sales platform, you don’t own a brand, and you don’t own the customers.

Not to mention, Amazon can literally shut you down at any time if they believe you’ve violated their constantly changing terms of service.

So you’re building a business that could be completely taken away from you in the blink of an eye.

With Digital Real Estate, you own the assets, which means you have all the power and all the control.


3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.


4) No Inventory: As mentioned above, spending 4-5 hours a day prepping and packing products to send to Amazon is a huge time commitment.

Plus, you constantly need to be buying new products if you want to maintain your business. You need to spend even more money if you want to scale up.

With physical products, you’ll always have limits on your time and freedom.

With Digital Real Estate, a 100% online business, you never have to worry about that.


5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with Amazon FBA, you’d have to double your inventory OR your profit margins. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.


6) Make Money Helping Real People: This part is what makes it all worth it. Amazon FBA is a decent way to make yourself money, but it doesn’t improve anyone else’s lives.

After all, there’s always someone else selling rubber spatulas and umbrellas. That might be fine in the short term, but in the long run you may feel like you’re missing a purpose.

With Digital Real Estate though, you’re actually helping people by solving your clients’ biggest problem…

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at opportunities like learning from Sophie Howard which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.

Table of Contents

Brittney Here!

I get to travel the world and live life without financial worry thanks to the system below!