Rank And Rent: Is It A Legit Business Model In 2021?
You know it’s 2021, and whether you’re a rookie or one of the many SEO search engine veterans in the SEO world, the rank and rent business model is almost certain to be familiar to you.
You may have even heard the amusing phrase “digital landlord” thrown about occasionally.
Today, we’re going to discuss what rank and rent SEO is and how you can become your digital landlord!
If you’re already deadset on the rank and rent model, you’re definitely on the lookout for some fantastic learning opportunities and communities to join.
Rank and Rent is a lead generation program. And frankly, this is probably one of the better business models out there.
However, Rank and Rent it is our #1 choice here. Joshua T. Osborne’s Digital Real Estate program.
There’s a right way and a wrong way to do things in lead generation.
The wrong way involves chasing clients, and using either outdated templates or poor-performing Facebook ads to get cheap leads that never buy or even answer the phone.
This creates a ton of client turnover, forces you to do a lot of selling, as well as experimenting with different types of ads and campaigns.
It’s a very active business model, and is more of a self-created job.
However, the right way to do lead generation involves building assets that YOU own and control.
Assets that attract high-quality, ready-to-buy customers to YOU, that you can then flip to the client for a fee.
The lead generation program ScamRisk recommends shows you how to do this in a way that creates passive monthly income, instead of forcing you to work round the clock to keep things going.
This program shows you how to create an income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?
An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything.
If that sounds like something you’d be interested in, check out Digital Real Estate.
However, if you’d still like to know more about Rank and Rent, keep reading.
Pros: What I Liked
- Low Upfront Cost
- Pick Your Price
- Reusable Nature
Cons: What I Didn't Like
- A bit expensive for beginners
What Is The Rank And Rent SEO Model?
The SEO model of rank and rent is a straightforward concept. Rather than optimizing the website of another, you optimize your own. Repeat this process numerous times, and you’ll have multiple assets ranking for local search terms around the country in low-competition areas!
All that remains is to rent the premises to a local business owners who is only interested in the jobs it provides.
Essentially, you could create a website for “tree service Columbia SC” and then rent it out to a local tree service business looking for work. For all sides, this is a win-win situation. You receive a portion of the contract’s revenue while the contractor expands his business!
The fact is that small business owners do not have the time to develop an optimized website, whether they admit it or not. This is why websites of this nature will always be in high demand for ranking and rental. Therefore, if you’re familiar with SEO, you’re undoubtedly drooling at the prospect of participating in rank and rent.
You would benefit greatly from adding a rank and rent option to your business as a digital marketer. Your initial expenditure would be negligible compared to more costly options such as a blog. Additionally, why limit yourself to a single asset when you can have ten?!
What Is A Digital Landlord?
Consider a landlord who is far more passionate about his profession. LOL.
But honestly, a digital landlord is a term that refers to the owner of a website at the top of page 1 for a large number of industry-related local keywords. The “digital landlord” then negotiates a reasonable monthly fee with a local business owner who needs the work.
There will be no difficulty if the company currently renting the space decides not to continue making monthly payments after the term. There are numerous ambitious company owners in a neighborhood wanting to gain an advantage over their rivals.
As you may understand, this positions the website owner in an advantageous position. They own the land, it generates revenue on its own, and there will always be a business owner seeking to acquire your next tenant.
Perhaps the finest aspect of being a digital landlord is that it does not require you to invest thousands of dollars. You can purchase a domain for $12, add a few links, and you’re ready to go.
Being a digital landlord entitles you to a high standard of living. There will be no worry, no expensive parts will fail, and no eccentric renters will call at 3 a.m. to complain about the lack of hot water…
Is Rank And Rent SEO Suitable For A Beginner?
True, anyone can now create a website. That is true; kindergarten students are now taught how to accomplish this. On the other hand, RANKING a website at the top of the search engines is a different matter. If you want to eliminate your top competitor, you’ll need a reasonable degree of SEO understanding.
Most prospective tenants will want to see that your website is already on the first page or around the top. And, while this is not impossible for beginners, an experienced SEO veteran may achieve results more quickly.
Having said that, if you choose the correct niche, you should have no difficulty ranking a website as a newbie. Not only will marketing be more profitable if there is less competition, but there is still a need and interest for the service, but it will also be significantly less SEO intensive.
Additionally, constructing a website is significantly less expensive than other SEO options. This is why so many beginners achieve financial success in such a short time. It doesn’t need much time or money!
How Is Rank And Rent Different From Other Business Models?
Ranking and renting is a unique method of earning money with SEO. Additionally, we are aware that there are numerous other opportunities for making money online through digital marketing.
We’ll discuss these many possibilities and compare and contrast them.
To be completely honest, several SEO specialists employ numerous methods to achieve success and maximize earnings for their business. That is why it is critical to stay updated on industry developments. In the world of SEO, people will attempt to get money in every way possible.
Affiliate marketing is a method of promoting another person’s items in exchange for a SMALL commission. The digital marketing strategy is quite popular because it is how many people first learn to earn money online.
Another reason it’s so popular is that it’s straightforward to get started with. The majority of businesses provide affiliate programs, which make joining a breeze. However, most companies make it EXTREMELY DIFFICULT to obtain your rewards…
A Fraction Of The Sale
The not-so-obvious disadvantage of this model is that you earn very little money. The corporation will keep most of the revenues, leaving you with only a tiny portion.
That is why, as any REAL affiliate marketer will tell you, you need multiple affiliate links in various areas to earn money. At the end of the day, this equates to thousands of dollars per month spent on blog postings.
Fortunately, rank and rent sites can earn you significantly more money with significantly less traffic and dubious reimbursements. The best thing is choosing your pricing and determining your payment schedule! A digital marketer like you may earn more than half of what you’re worth from just two of these websites!
AND, because it is YOUR property, you receive 100% of the earnings. Finally, the rank and rent model can provide you with significantly more financial independence than affiliate marketing.
You can certainly make money with affiliate marketing, but if you’re gonna put in the amount of grueling work to become an affiliate marketer (which, trust me, isn’t easy), you might as well bring in some REAL money.
Client SEO is just as the name implies. Conducting SEO on a client’s website to increase their ranking results in increased traffic, which results in increased converted sales. This model, on its own, continues to be popular today!
Client SEO can be a very lucrative business strategy due to the high value of the services. However, to command a premium rate, you must possess extensive SEO knowledge and an outstanding reputation.
You must be familiar with every SEO method available and recognize that any errors committed will ultimately cost you money when the client quits.
Additionally, client SEO can consume several hours of your day. You’ll need to address all of the site’s previous faults and essentially redesign it. It may take hours to properly optimize the site you inherit so that search engines will take it earnestly.
Starting from keyword research to local SEO, there’s a lot you’ll need to consider 24 hours a day. This means that you will almost certainly be unable to accomplish everything as a one-man show. Therefore, prepare to divide the client’s check equally among all parties involved! And if you believe that clients are amenable to being pleased, think again!
At the very least, you can configure it precisely with a rank and rent website. The only con is it may take some time to rank because it is a new domain.
The wonderful thing about ranking and renting is that you don’t need to do much upkeep once your site is positioned at the top of page one. Profit margins of up to 90% are possible!
The final point we’ll make is a comparison of lead generating. And, while lead generation is not exclusively tied to SEO, it is critical because it focuses on boosting your client’s consumer base.
Like client SEO, lead creation might take a considerable amount of time. This is because managing all the variables can take a considerable amount of time. Additionally, it might be challenging to decipher user intent, which requires time. However, once you’ve figured it out, you’ll be able to generate leads simply by knowing what they’re looking for!
You produce leads when you generate this type of material, whether through a website, social media advertisement, or Google advertisement.
Isn’t Rank And Rent Lead Generation?
Yes, in a nutshell. You’re developing and ranking the website only to generate leads for you and the sector you’re targeting. However, the difference between the two is that with lead generation, you are often only selling links…whereas, with rank and rent, you are ranking an entire website and selling SEO services to a business.
The primary distinction between lead generation and the rank and rent model is that leads from the rank and rent model are generated naturally, not through paid advertising. Additionally, it’s worth noting that once you’ve generated organic leads, there’s not much else you need to do. Compared to ad campaigns requiring constant monitoring, you may set it and forget it.
Finally, all backlinks and leads created by your site are forwarded to your client. You could employ this in your sales pitch to imply that they’re obtaining work in addition to SEO!
Consider the advantages of owning your digital asset and earning as much money as feasible.
How long are you going to wait?!?
How To Build A Rank And Rent Website
Now for the exciting part. How to construct your piece of digital real estate. If you follow these instructions attentively, you’ll ensure that your website is correctly optimized and ranks well.
However, simply following these procedures does not guarantee success. That is not to say that some techniques will never change. Maintain up-to-date knowledge of all current SEO best practices.
Pick Your Niche
Selecting a specialty is the most critical step in beginning your ranking and renting campaign. There are numerous factors to consider while choosing expertise. Consider population size, demography, geography, and service demand. This point is critical to the success of your first website.
Survey The Competition
You should pick a popular specialty in your area when you first start but not overly competitive. Ranking a website in a competitive industry is not impossible… however, it will take longer than you like.
One possibility is to select sites that are less in demand.
For instance, rather than attempting to rank a website for “plumbers Indianapolis in,” you may try to rank a website for “plumbers fishers in.” When in doubt, prioritize local businesses over larger ones.
Before settling on a niche, it’s critical to examine the existing competition thoroughly. Before entering a market, you should decide whether you will beat the competition and whether the effort will be worthwhile.
Avoid Businesses With Specific Addresses
When you create your initial rank and rent website, you’ll need to include placeholders for an address and other pertinent information. Fortunately, if you ever need to alter the address, it just takes around 30 seconds to do so.
Thus, what type of niche is this? Consider tree service. Contractors in that niche primarily work on a house-to-house basis; most do not have an office that consumers may visit, and why would they when they only need a tree cut down! This business is an excellent example of a non-specific niche.
A restaurant is a poor example. Restaurants maintain permanent addresses on which consumers must rely daily. This is not the type of website we would choose for a rank and rent site. You might see this as a disadvantage…there are so many businesses that don’t rely on location!
Having said that, you could still create a rank and rent website for a location-based business if you wanted to. A high-ranking website remains a highly desirable thing.
Pick Something You Know Well
True, this is not a requirement of the process… however, it will undoubtedly assist.
If you choose an industry in which you have a strong passion or are knowledgeable, it will simplify the entire procedure from start to finish. You may even discover that it is simpler to rate and rent to local businesses!
You’re going to need to conduct extensive research to get this process started, and if you already know the industry like the back of your hand, you’re going to breeze through it!
And, after all, business owners want to work with professionals. If you can demonstrate to them that you are truly informed about the sector, they will be a lot more willing to rent from you!
Pick Your Domain Name
Selecting a domain name is another critical consideration when developing a rank and rent website. You’ll want to choose a name that is as accurate as feasible. For example, if you’re looking for plumbing in Seattle, you’ll want plumbersinseattle.com.
However, you may question, why not use the business’s name? They are likely to retire or exit the company at some point. Having a generic name that includes only the service and location will make it much easier to move business without requiring a great deal of additional work on your part.
Choosing a domain name that converts is undoubtedly a delicate balancing act. While this is not a procedure to hasten, it is also not one that should deter you from getting started.
When attempting to rank for a given keyword…research is required. You cannot simply utter a term and expect it to rank. You’ll need to create material for the site as relevant to your target audience as feasible. Additionally, the only thing that can entice customers to call from your site is a relevant site.
Fortunately, you are not alone in this. Applications are available to help you determine what you need to rank for your selected niche. It’s truly all in the research phase of the process, where you determine what people are searching for and converting on.
The “copy-cat” method is one of the simplest ways to accomplish this. And no, we are not referring to literal copycatting. Essentially, all you need to do is dissect your competitor’s material. They’re ranked for a reason, and all you have to do is focus on and execute the exact keywords. However, ensure that it is unique! Google despises plagiarized content!
Before you even consider creating, you need to complete the keyword research phase. You don’t want to invest time developing a rank and rent website to discover that it’s already too competitive.
It also helps to surround yourself with persons who have experience with a variety of various keywords.
Building Your First Site
After you’ve chosen a niche, purchased a domain name, and conducted the necessary research, the moment has come to bring it all to life. First, you’ll want to ensure that your site contains quality information; this should be straightforward if you completed your study properly.
To assist the website to appear more “legit,” it might be prudent to include an “about us” page. Having a consistent setup will assist in establishing confidence with the prospective customer.
Now that you’ve mastered some of the fundamentals, it’s time to create content that truly engages the customer, all while remaining true to the keywords you researched.
Many people believe that generating content is the most challenging aspect of ranking and renting websites. They dislike the time commitment and would like to outsource it. However, there are things to be said for mastering the talent itself.
To begin, your content should be useful and pertinent to the customer’s search. This is the optimal method for search engines to index your website. Consider yourself to be the Wikipedia of your local market.
The information does not have to read like a high school research paper! Make the content simple to read. As though you were conversing with the individual… similar to what we’ve been doing in this post.
Here’s a checklist you can do when you write your content:
- Concise paragraphs and to the point
- There are no text walls.
- Utilize clear call-outs and anchor text to entice the customer to call.
- Use conversational language.
Renting Your New Website
HEY, congrats on getting this far in the process! Now you’ve got a website that ranks for both your primary target keyword AND a slew of others! All that remains is to find a tenant for it. There are a few various ways to earn money using these sites.
We’ll begin by dissecting several of these possibilities and listing their merits.
Rent Exclusively To A Local Business
Your first option would be to lease the entire site to a single local business. As long as your site is well-ranked and attracts a large number of customers, you’re likely to garner considerable interest from serious business owners.
However, in the worst-case situation, your rated site generates only a few leads here and there…
Several small businesses would still significantly benefit from the additional labor. After securing a suitable renter, you can enter their business name and assign all of the site’s revenue.
When you register for a monthly deal like this, you will still be responsible for site maintenance. However, because this is a local website, you shouldn’t have too much difficulty keeping up with it. If you attempted rating for numerous cities…it might be a little more challenging.
When searching for prospective tenants, it’s generally best to focus on those who aren’t on the first page yet. They’re probably missing out on potential business if they’re not on the first page or ranking for additional keywords on Google. They would undoubtedly be intrigued by the prospect of bringing in more consistent jobs via good SEO websites like yours.
Sell Your Website
If you’re not interested in dealing with any bit of upkeep, you may sell it. Some investors would instead purchase it outright and avoid the hassle of monthly payments. That being said, you’ll be able to get a good deal on it upfront!
However, the chances are that a brand-new rank and rent site isn’t generating many leads. Mainly because it hasn’t existed long enough to merit a ranking. Buyers of rank and rent websites are only interested in those with a track record of consistently generating leads over an extended time.
If it were our site, we’d rent it out for a few months and let it accumulate a few months’ worth of regularly monitored leads. That way, when the time comes to sell, you can accurately determine the site’s value and ensure you receive a fair price.
Pay Per Lead
This is the final extensively utilized option we’ll discuss today. This is how businesses pay for each lead that comes in. This is essentially what a home advisor does, and they MAKE MONEY.
However, you will be renting these leads exclusively to charge a premium. The nicest thing is that you get to choose your pricing and are not compensated based on whether or not they close.
Organizations that fail to close leads are less likely to pay…even if the issue is with their sales process.
Before Committing To The Rank And Rent Model…
Before entering the Rank and Rent industry, it’s vital to understand that even this VERY LUCRATIVE concept isn’t for everyone.
If you decide to enter the industry, you will quickly discover that it is lucrative. It has the highest profit margins among the SEO options discussed earlier. We’re talking about 90%+!
Not to mention the fact that setup is a breeze.
Consider the following before jumping headfirst into this business:
Do You Have Decent SEO Knowledge?
We would be dishonest if we mentioned that you must be an SEO specialist before entering the business. However, you will need to have a basic understanding of SEO to make this a profitable undertaking.
These websites must be properly built to attract customers. While you are not expected to spend a month constructing a website, you are also not required to rush through the process and design it in less than five minutes. Additionally, it must rank; no page at the top of Google is there by accident…
They are backed by some of the industry’s brightest brains!
However, do not let the possibility of competition overwhelm you! SEO is a relatively easy skill to pick up with some effort. We have a sneaking suspicion that you’re going to be a natural!
Be brutally honest about your talent level before creating your rank and rent website. There is no reason for you to go into a situation of hopelessness and possible failure.
Can You Attract Businesses That Need You?
The primary objective of the rank and rent model is to attract companies that will compensate you in some way for the labor you offer. Therefore, there is no use in entering an industry where you will not take a piece immediately.
To ensure that you can attract businesses that require your services, you’ll need to conduct thorough research and identify a market with a large search volume and little competition. If you can cross those two items off your list, you will have no problems!
Is Rank And Rent For Me?
At the outset of this section, we stated that rank and rent might not suit everyone. Certain individuals will be pleased with a 9-5 job. You may have no ambition to make more than six figures.
And if that describes you, this may not be something you want to do for the remainder of your years.
However, if you like the idea of being able to live financially free AND work on your own time and don’t mind taking a little bit of time to learn a new skillset…then we can’t see why you wouldn’t wanna shoot your shot with the rank and rent model!
Who Actually Rents These Type Of Websites?
If your website is rated and consistently generates qualified leads, who is your target audience? We’ll break this down further below, but know that a site developing the type of work that yours does will always be rentable, even when it comes to something as singular as a dentist!
Every business you can think of will profit from a ranked website. That is not to say that every business you approach will want to rent. Here are a few business types that will be more receptive to your proposal than others.
A newly new business is hungry to spread its name as quickly as possible and take any business that comes its way. As a result, newer companies will go to great lengths to push their brand at the top of search results and will be more than ready to invest in your solution.
As already said, new businesses lack the time and workforce to sit down and figure out all of this website stuff. As a result, they continuously look for opportunities to expedite their potential to obtain business. Your own website is very likely to capture their attention.
Businesses That NEED Leads
Many companies require leads daily. Occasionally, their margins are so slim that they need every task available to pay the bills at the end of the month. A website like yours that prevents people from going hungry is absurdly useful to them!
And value equates to dollars in your pocket!
Can You Still Make Money With Lead Generation In 2022?
Yes, lead generation is still profitable in 2022.
Every single day, people create and rank new websites in new markets!
SEO as a whole has remained stable over time. The process of ranking a website has mainly remained similar throughout time. Your site will remain unaffected as long as you publish quality content, use quality backlinks, and include quality citations. Rather than reinforced.
Businesses, more than ever, are on the lookout for leads, especially in light of the disaster that was Covid-19.
With more people searching and fewer people looking at billboards, now is a great moment to get started with organic lead generating!
Is Rank and Rent a Scam?
So, is Rank and Rent a scam? Not at all. It’s a perfectly respectable lead generation program.
In fact it’s our #1 choice.
Because Digital Real Estate has taken the lead generation model and put it on steroids. It innovates on every part of the business model and makes it so accessible that pretty much anyone can succeed at it.
What if you could put in a couple of hours a day (in your spare time) to build a single digital asset, and your reward was a $500 to $2,000 payment that came in every single month?
And what if you could get started today and have your first payment in a week?
And what if you could double it next week?
Well, that’s the power of Digital Real Estate.
You can legitimately do this from anywhere. It’s a true lifestyle business.
Your laptop and an internet connection is all you need.
Some of the most successful students in this program run their entire 6-figure businesses from:
- A camper in the middle of the woods
- A beach chair on the water in Mexico
- A small villa in Greece
They’re able to travel around, living their lives first, and focusing on their income second.
Because even if they stop working for an extended period of time, the money keeps coming in.
So adventure, memories, and experience are the top priority.
And they never have to worry about how to pay for the next trip or consider asking for time off.
If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.
Are there alternatives to Rank and Rent?
Yes, there are plenty of make money online programs and resources to choose from if you want to pursue a different business model. Here are just a few:
What Is Our Top Recommendation For Making Money Online In 2022?
Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.
While there may be no “perfect business”, the research IS conclusive:
Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.
1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.
And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.
Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.
This is only possible if you have an income stream that’s not tied to your time.
2) You Own & Control EVERYTHING: Unlike other lead generation models, Digital Real Estate gives you full ownership over every single asset, which means you have all the power and all the control.
3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.
Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.
4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).
Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.
Because you have more knowledge, more experience, more results, and more momentum.
5) Make Money Helping Real People: This part is what makes it all worth it. With Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:
Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.
You make money by helping them make money.
Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.
Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.
Now, the choice is yours.
You could continue browsing, looking at opportunities like Rank and Rent which could one day make you money.
You could continue researching, never making a decision.
OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.
A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.
All while genuinely helping real people who are grateful and happy to pay for it.
If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.