Since 2007, Peter Valley has been selling used books on Amazon, driven by a promise to never again work for an employer.
He is the author of numerous publications that sell well on Amazon, such as Amazon Autopilot and Book Sourcing Secrets.
He instructs current and aspiring Amazon sellers on how to use Fulfillment By Amazon (FBA) to achieve time and financial freedom through his website FBAmastery.com.
Is Peter the top Amazon expert available? Or is he a scam?
Let’s investigate.
Peter Valley – like most Amazon FBA programs – wants you to believe you can build and run a successful e-commerce business that’s automated, profitable, and generates cash around the clock in less than 90 days…
With just a couple hundred dollars in inventory…
Sounds a little too good to be true, huh?
Look, as far as most online businesses go, you could do a lot worse than Amazon FBA.
But does that mean it’s the best solution for you?
That’s what we’ll find out in this Peter Valley review.
The biggest things you have to consider here are:
- Inventory Management
- Product Selection
- Time to Profit
While you can make good money with Amazon FBA, it’s not as easy or simple as most course creators make it sound. Let’s break these 3 down real fast:
1) Inventory Management: If you’re doing an FBA business, the promise is that you don’t need to worry at all about inventory, because Amazon takes care of packing, shipping, customer service, etc.
However, you still need to get products tfromo Amazon. And Amazon has very strict rules all sellers have to follow when preparing products for their warehouses.
This includes packaging, labeling, and registering products in their system. If you’re preparing all products yourself, you’ll spend a TON of time on this step (potentially 4-5 hours a day). So if you’re looking for a passive, automated business that runs itself, this might not be the best fit.
Now, yes, you can hire an Amazon prep center to do all this for you, but that eats into your margins. And remember that Amazon takes around 30-40% in fees for using the FBA program, so your profits are pretty t,ight to begin with.
2) Product Selection: E-commerce is a cyclical business. “Hot” products are always going in and out of fashion, which means, as an Amazon seller, you constantly need to be on the lookout for the next big thing.
That means monitoring trends, searching for products that might be popular down the line, and constantly in a rat race to – essentially – predict the future.
Sure, you can play in the evergreen market (things people always need and buy), but how much profit margin areally going to get on meal prep containers, rubber spatulas, and golf umbrellas? Especially when there are hundreds of thousands of other sellers all swimming in that same ocean.
And because you’re constantly hunting for new hot products to sell, that takes up all the valuable time you could be using to travel, explore, read, surf, hike, or whatever else.
3) Time To Profit: Now, this isn’t the slowest turnaround time, but if you think you can put a dollar into inventory today and come out with two tomorrow, you’re sadly mistaken. From the time you first buy products to sell, you could be looking at anywhere from 4-12 weeks before you see a dollar come back.
And it could take twice as long before you break even.
Now, that’s not terrible, but what if you could start building a different (non-Amazon) income stream today, and see your first profits tomorrow?
What if you could build a passive income stream that’s actually passive?
An income stream that doesn’t require:
- Inventory
- Low margins
- Constantly looking for the next hot product
An income stream that brings in consistent revenues every single month (from a couple thousa ofnd dollars to well over $10,000)?
An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day packing, prepping, and researching?
If that sounds like something you’d be interested in, check out Digital Leasing.
This is nothing like Amazon FBA, and that’s probably a good thing.
However, if you’d still like to know more about Peter Valley, keep reading.
Who Is Peter Valley?
Online businessman Peter Valley has been doing business on Amazon since 2007. He creates the term and idea “Online book Arbitrage.”
According to Amazon sales, he is also the most widely read author in the world. His novels are on Amazon:
Amazon Autopilot:
How to start a fulfillment by Amazon Online Bookselling Business (FBA)
Outsourcing Amazon:
Complete Webinar Transcripts: A simple system for automating the three most difficult aspects of your Amazon Business model.
Online Book Arbitrage:
A step-by-step Guide to Sourcing Books on search results while wearing your pajamas.
Condition Hacking:
It is about a secret trick of book repair and guides for Amazon Selling books.
Trade-In Arbitrage:
Find hidden gold on Amazon while getting paid, and know your profits before you spend a penny.
And much more!
Peter Valley is not just the creator of Zen Arbitrage, but he is also the creator of:
- On-Demand Book Arbitrage Webclass
- RepriceAlytics
- TruRank
NEW: Zen Zenith (this intends for Zen Arbitrage members, but this may become available in the future, so keep an eye out!)
There is much information later in this review.
Peter Valley’s Most Popular Program: Zen Arbitrage
Thanks to Peter Valley’s 150 hours of excellent training videos, you have all the education you need for Zen Arbitrage.
You may use the Zen Arbitrage tool right away if all you watch is the first training video, which will take you about one to one and a half hours.
What Is Arbitrage?
It is the concept behind “Buy Low and Sell High,” to put it simply. Although you can use this method to make money in many different sectors, we’ll focus on online book arbitrage for this review.
How Can Online Book Arbitrage Make You Money?
How do you flip books? Pay less for the book and sell it for more, keeping the difference.
Consider a scenario in which you searched Zen Arbitrage and learned that a bookstore offered a book for $10 while Amazon offered the same book for $100.
You then buy the book for $10 from XYZ retailer and sell it to Amazon for $100. You just made ten times your initial investment. Imagine being able to do this from anywhere in the world at any time.
And you may be making money while still in your pajamas! There aren’t many opportunities where you can make such large sums of money while working from home.
Other Products By Peter Valley
Peter Valley does not limit his instruction to book flipping. Here are some additional Peter Valley products in case you’re interested:
Online Book Arbitrage (web class) – This is an important Zen Arbitrage approach without using the app.
RepriceAlytics is an app that assists you in repricing your books for optimal profit.
TruRank – An app that allows you to sales rank on Amazon with precision.
Amazon Altitude Bookselling Training is the most in-depth step-by-step course ever developed for beginning and scaling a six-figure Amazon bookselling business.
Book Sourcing Secrets – Odd places to find cheap secondhand books to resell for high profits that your competitors are too lazy to look.
Pricing Mastery – An FBA pricing approach to increase your book profits.
Zen Zenith is currently reserved for Zen Arbitrage members but may become available to the general public.
Prep Service – If you don’t like to handle the books, this service will pack, list, and deliver your books to Amazon for a nominal cost, ideal for business-minded individuals.
Price drop functionality and search settings are available. You can also personalize your search criteria.
You might also check Sourcing Mogul or Tactical Arbitrage for course alternatives.
Is Peter Valley A Scam?
So, is Peter Valley a scam? Not technically. You can make money with this program, but it’s definitely not as easy as He makes it sound.
There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – you need to do a ton of volume to make any real money.
Now, there’s nothing wrong with front-loading the work and making the money later.
But if you’re grinding it out for 3 months and then your reward is 15% profit on a $12 product (which comes out to $1.80), it’s not really worth it.
What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month (recurring revenue)?
And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?
And what if you could double it next week?
Well, that’s the power of Digital Leasing.
And, unlike with Amazon FBA, you can legitimately do this from anywhere. It’s a true lifestyle business.
Your laptop and an internet connection is all you need.
Some of the most successful students in this program run their entire 6-figure businesses from:
- A camper in the middle of the woods
- A beach chair on the water in Mexico
- A small villa in Greece
They’re able to travel around, living their lives first, and focusing on their income second.
Because even if they stop working for an extended period of time, the money keeps coming in.
So adventure, memories, and experience are the top priority.
And they never have to worry about how to pay for the next trip, or consider asking for time off.
If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.
Are There Alternatives To Peter Valley?
Yes, there are plenty of other business models to choose from if you want to pursue making money online. Here are just a few:
What Is My Top Recommendation In Making Money Online In 2024?
Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.
While there may be no “perfect business”, the research IS conclusive:
Digital Leasing is the #1 online business model for those just starting out.
Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.
Why?
1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.
And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.
Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.
This is only possible if you have an income stream that’s not tied to your time.
2) You Own & Control EVERYTHING: With Amazon FBA, you don’t really own anything. Yes, you technically own the products before you send them into an Amazon warehouse, but that’s it.
You don’t own the sales platform, you don’t own a brand, and you don’t own the customers.
Not to mention, Amazon can literally shut you down at any time if they believe you’ve violated their constantly changing terms of service.
So you’re building a business that could be completely taken away from you in the blink of an eye.
With Digital Leasing, you own the assets, which means you have all the power and all the control.
3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.
Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.
4) No Inventory: As mentioned above, spending 4-5 hours a day prepping and packing products to send to Amazon is a huge time commitment.
Plus, you constantly need to be buying new products if you want to maintain your business. You need to spend even more money if you want to scale up.
With physical products, you’ll always have limits on your time and freedom.
With Digital Leasing, a 100% online business, you never have to worry about that.
5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).
Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.
Because you have more knowledge, more experience, more results, and more momentum.
If you wanted to double your income with Amazon FBA, you’d have to double your inventory OR your profit margins. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.
6) Make Money Helping Real People: This part is what makes it all worth it. Amazon FBA is a decent way to make yourself money, but it doesn’t improve anyone else’s lives.
After all, there’s always someone else selling rubber spatulas and umbrellas. That might be fine in the short term, but in the long run you may feel like you’re missing a purpose.
With Digital Leasing though, you’re actually helping people by solving your clients’ biggest problem…
Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.
You make money by helping them make money.
Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.
Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.
Now, the choice is yours. You could continue browsing, looking at opportunities like Peter Valley which could one day make you money.
You could continue researching, never making a decision.
OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.
A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.
All while genuinely helping real people who are grateful and happy to pay for it.
If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.
