You’ve most likely seen the commercial on YouTube. In it, Mikey Kass claims to be giving away his entire Shopify brand for the low, low price of only $17.
Is the deal worth your time and money?
This Mikey Kass review will reveal whether or not the man behind the product is trustworthy.
As a result, I’d like to be completely honest with you.
This Mikey Krass review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.
Pros: What I Liked
You can learn how to conduct product research.
You will discover how to use paid advertisements to drive paid traffic to your website.
Cons: What I Didn't Like
I don't think the course is comprehensive enough.
There are a lot of free course options out there.
Dropshipping is a risky business to enter, and getting started can be expensive.
Your online business could be made or broken based on the results of your product research.
Mikey Kass isn’t too different from most dropshipping courses.
Sure, their marketing makes some great promise you haven’t heard from the other dropshipping gurus, but at the end of the day, no magic bullet overcomes the massive pitfalls of this business model.
Let’s get something clear:
There is NOTHING passive about dropshipping, no matter how well most course creators sell the dream.
If you want that travel-the-world-making-money-while-you-sleep-laptop-lifestyle, dropshipping isn’t for you.
To run a successful dropshipping business, you need to be constantly on the lookout for new products.
Scouring the internet for hot trends and trying to find the next fidget spinner will take hours out of your day.
Not to mention, it’s not enough to just have the hot new product…
You also need to get the customers.
That means ads…
Lots and lots of ads…
Testing, tweaking, targeting, spending thousands if not tens of thousands of dollars before breaking even.
Not to mention, Facebook hates dropshipping, meaning one of your top traffic sources could shut you down at any time.
All of this leads to a very stressful life, not a lot of money, and a lot of time wasted.
Time that could be better spent so you can actually live the life you want.
Now, what if there was a way you could build a passive income stream that’s actually passive?
An income stream that doesn’t require:
- Physical Products
- Low Margins
- Long Wait Times
- Angry Customers
- Thousands of dollars testing different ad campaigns
An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?
An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day running ads, researching products, and trying not to get banned by whatever platforms you’re using?
If that sounds like something you’d be interested in, check out Digital Real Estate.
This is nothing like dropshipping, and that’s probably a good thing.
However, if you’d still like to know more about Mikey Kass, keep reading.
Who Is Mikey Kass?
At 18, Mikey Kass began working full-time as an entrepreneur. At 17, he started a dropshipping business and made $150k a month. As a result, he dropped out of high school and moved to Hollywood Hills.
Due to his parents’ skepticism, his online store was investigated by attorneys.
Since this was the case, law enforcement agencies and private investigators followed him. They interviewed him to find out how he could earn a six-figure income.
It was only after a year that Mikey realized he wanted nothing more than to create a dropshipping course where he could impart his knowledge. So, he made the “The Ecom Good Life” training program, a collection of video lessons detailing his journey to Hollywood stardom.
Ecom Good Life Will Teach You These Things, According To Mikey Kass:
- How to Create and Run a Profitable Dropship Store
- Learn how to conduct thorough product research and effectively communicate with customers.
- Here are a few simple steps to getting started with a Facebook ad campaign to promote your goods.
- We’ll teach you how to haggle with vendors.
- Investigate the mindsets and behaviors of successful people.
Michael Kass’ Training Course Includes The Following Techniques He’s Learned Over The Past Four Years:
- Describe how he discovered products with a 65 percent or higher success rate.
- He shows how he makes 40% to 50% net profit on a six-figure monthly salary.
- Increasing at a rate of $1000 per day in less than a year.
- The art of juggling work and personal obligations
- What you need to do to get your Shopify store’s monthly sales from $0 to $10,000 – $150,000.
- Product research and marketing are among the topics he covers.
Is It Worth It To Purchase A Dropshipping Shopify Store?
For some, it is not a good fit. If you want to make money in this overcrowded market, you’re going to have to invest some of your own money. Walmart has joined the Shopify platform this year to compete with Amazon.
There is a fee associated with using Shopify. If you do not pay the annual fee, especially adding additional apps, there will be issues.
People often confuse profit and sales, but they are not the same. Dropshipping requires you to pay the supplier when you make a sale. In this instance, what appears to be $100,000 in sales may only net you $15,000 in revenue.
Getting recognized on the internet necessitates making at least $50,000 in profits and verifying this. As well as covering the expenses of your suppliers, you must fund advertising, mentoring, and training. Dropshipping isn’t for everyone, and there’s a good reason for that. When making money, you must exercise extreme caution because it can quickly turn into a problem.
Is Shopify Safe And Legit?
At this time, Shopify is the most secure e-commerce platform. And this is true both when you use the platform to create your own store and when your customers buy from the store you made with Shopify.
Shopify Is Safe Because:
- It has been in use for over 15 years with no significant issues.
- It is listed on the New York Stock Exchange and has more than $150 billion in market capitalization.
- Every Shopify store receives a complimentary SSL certificate.
- The CEO and founder of the company are open about the company’s goals and current position.
- Excellent customer service.
- Shopify always charges customers the correct amount for their Shopify plan.
- Shopify stores are always reliable.
- Shopify has never disclosed any of its customers’ payment information
Shopify Is Legit Because:
- Shopify doesn’t overpromise – for example, they don’t claim that every store owner will succeed.
- They are open about the fact that the platform does have flaws.
- Their pricing is very straightforward and straightforward.
- It is simple to find actual Shopify store samples.
- Without entering your credit card information, you can use the platform or commit to a subscription.
- It is simple to downgrade or cancel your membership.
Is Dropshipping Better Than Starting An Income Store?
There is a proliferation in the complexity of dropshipping. Dropshipping is not for the faint of heart; it requires a lot of hard work, sacrifice, and perseverance.
Investments in Income Store, on the other hand, carry a higher degree of risk.
What Is Income Store?
Ken Courtright established The Income Store in 2008 as a dba of Today’s Growth Consultant Inc.
Investors were drawn to Income Store because of the opportunity to acquire income-producing websites and online businesses. In contracts, Income Store promised to use new investor money to buy sites on behalf of the personal expenses of the investors, which the investor would own, and then continue to manage that site and start paying early investors, dividing the revenues 50/50, as agreed upon in the contract.
There were some questions raised by the deal’s promise of a “guaranteed return” rate regardless of how well the Income Store business performed in the future.
Income Store’s business increased between 2012 and 2019. In fact, they’ve made the INC 5000 list of the fastest-growing companies in the United States.
Starting in November 2019, there were rumors about Income Store’s inability to pay employees wages, a possible SEC investigation, court filing, and other issues, such as this.
In early 2020, the Securities and Exchange Commission (SEC) stepped in to shut down the Income Store business because of allegations that it was a Ponzi scheme.
A court-appointed receiver, Melanie Damian, was appointed by the SEC in January 2020 to manage the remaining assets and assets of the Income Store and to file both civil and criminal charges against the company and Ken Courtright.
A quick look at the Income Store case can be found here:.
- Income Store’s alleged Ponzi scheme has been covered by the Chicago Tribune.
- Website of the Income Store Authority
If the allegations of a Ponzi scheme are true, Ken and the Income Store have defrauded investors in our industry out of more than $100 million and deserve no mercy. That strain will be challenging to get rid of, and it’s not going to go away anytime soon.
Securities And Exchange Commission Vs. Income Store
The Income Store was founded by Kenneth Courtright, 51, in 2017, and he operated it from his Minooka, Illinois, home. Allegations that he enticed investors with annual returns of up to 20% for an “upfront fee” used to build and operate websites have led to civil and criminal charges.
In December 2019, the SEC filed a civil complaint against Courtright and Today’s Growth Consultants, better known as The Income Store, alleging that the alleged Ponzi scheme was “unsustainable.”
In February 2020, after the FBI launched a separate investigation into the alleged Ponzi scheme of The Income Store, Ken Courtright was arrested on criminal fraud charges. In federal court in Chicago, the lawsuit trial is scheduled for April 2022.
What Happened To Income Store’s Investor Funds?
A court-appointed receiver, Melanie Damian, has been running The Income Store’s websites since January 2020, when Courtright’s assets were suspended pending the outcome of his criminal case. There were about $1.2 million in sales and a small profit last year.
Damian said in an interview that “enough to maintain the assets” was sufficient.
Over three years, the Income Store raised $144 million in capital from investor payments. Still, it only paid out $40 million in dividends before being shut down by federal authorities.
According to court documents, the receiver releasing had collected approximately $104,000 in cash from The Income Store’s business operations as of March 31.
Investors can claim the sites allocated to them by The Income Store instead of cash after a federal court in Chicago approved a two-tier distribution agreement. 30 of the 481 claims made by investors chose this option, taking control of 82 sites and putting an end to more than $7 million in claims against the estate.
According to Monte Cahn, President and Founder of RightOfTheDot, a Florida-based digital assets auction company, the remaining 451 investors, who are out a total of $70.5 million, will split the auction proceeds with fewer commission costs ranging from 15% to 25%.
There is no doubt in Cahn’s mind that at least one bidder will pony up the 2.5 million US dollars needed to buy the entire property. The websites will be divided into categories or sold separately if a buyer cannot be found.
The Income Store created and ran websites such as KeepingCarsClean.com, a waterless carwashing website, and HoneyBeeStings.com, an ad-supported website for beekeepers. Three domain names were purchased to sell Donald Trump memorabilia.
“There are some outstanding domain names, but none of them is premium,” Cahn added. It has been demonstrated that these domain names generated traffic and revenue on their own in previous years.
Cahn stated that 39 potential bidders had already purchased domain names.
According to Cahn’s estimation, the 200 active Income Store sites are worth between $10 million & $15 million based on the number of website domain names and revenue trajectory of the operating sites.
Cahn believes the Income Store’s old website, incomestore.com, has some value despite the business’s alleged fraud.
Cahn said, “That’s part of the portfolio.” It’s a fantastic web address.
Is Mikey Kass A Scam?
So, is Mikey Kass a scam? Not technically. You can make money with this program, but it’s definitely not as easy as The Ecom Good Life makes it sound.
There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – you need to do a ton of volume to make any real money.
Now, there’s nothing wrong with front-loading the work and making the money later.
But if you’re grinding it out for 3 months, $3-5k in the hole on ads (because that whole “get started with $5 a day” thing is total BS) and then your reward is 15% profit on a $12 product (which comes out to $1.80), it’s not really worth it.
What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?
And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?
And what if you could double it next week?
Well, that’s the power of Digital Real Estate.
And, unlike dropshipping, you can legitimately do this from anywhere. It’s a true lifestyle business.
Your laptop and an internet connection is all you need.
Some of the most successful students in this program run their entire 6-figure businesses from:
- A camper in the middle of the woods
- A beach chair on the water in Mexico
- A small villa in Greece
They’re able to travel around, living their lives first, and focusing on their income second.
Because even if they stop working for an extended period of time, the money keeps coming in.
So adventure, memories, and experience are the top priority.
And they never have to worry about how to pay for the next trip, or consider asking for time off.
If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.
Are There Alternatives To Ecom Good Life?
Yes, there are plenty of Dropshipping programs and resources to choose from if you want to pursue this business model. Here are just a few:
Mikey Kass Review: Conclusion
It’s important to remember that you’ll have no say in what your customers receive. You can only hope that they are satisfied with their purchase and not leave any negative feedback.
The cost of domain hosting, advertising, and a virtual assistant (VA) salary, even if you don’t make any sales, will still be incurred (if you plan to hire some people in your team).
In general, dropshipping as a side business is challenging. It will eat up a lot of your time and your investment money, making it impossible to call it a “side” job.
You have a wide range of options for starting a business.
Even if you’re set on becoming a dropshipper, there are better options than the Mikey Kass course.
Remember, I don’t receive any compensation for promoting any of the products I review. Dropshipping, in my opinion, is a great business model, but you may end up wasting a lot of money.
What Is My Top Recommendation For Making Money Online In 2022?
Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.
While there may be no “perfect business”, the research IS conclusive:
Digital Real Estate is the #1 online business model for those just starting out.
Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.
1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.
And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.
Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.
This is only possible if you have an income stream that’s not tied to your time.
2) You Own & Control EVERYTHING: With dropshipping, you don’t really own anything. You have no control over the quality of products. You don’t even own the products because they go straight from the supplier to the customer.
Yes, if you’ve got a Shopify store, you technically own that. But if every ad platform suits you down, you’ve got a store with no customers. Which is literally worthless.
With Digital Real Estate, you own the assets, which means you have all the power and all the control.
3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.
Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.
4) No Inventory: Ok, so technically you don’t have to worry about inventory since you’re not filling up your garage or a warehouse with products.
But, you still have all the headaches of a physical products business.
Since most dropshipped products come from China, you already have a 2-3 week wait time from when a customer places an order.
But right now, with global supply chain issues, your customers would be lucky to get anything in less than a month.
Imagine finally landing your first customer after months of experimenting, and then getting hit with a refund request or chargeback because they had to wait 6 weeks to get their order.
With Digital Real Estate, a 100% online business, you never even have to think about that risk.
5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).
Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.
Because you have more knowledge, more experience, more results, and more momentum.
If you wanted to double your income with dropshipping, you’d have to double your inventory, your profit margins, OR your average order value. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.
6) Make Money Helping Real People: This part is what makes it all worth it. 99.9% of the time, dropshipping provides no value to anyone but the seller.
In a lot of cases, it has a negative impact on the customer because of poor product quality and an overall bad experience (i.e. waiting 6 weeks to get your order).
And that makes it pretty hard to sleep at night.
But with Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:
Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.
You make money by helping them make money.
Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.
Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.
Now, the choice is yours. You could continue browsing, looking at opportunities like Mikey Kass which could one day make you money.
You could continue researching, never making a decision.
OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.
A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.
All while genuinely helping real people who are grateful and happy to pay for it.
If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.