Matt Schmitt – Shopify Store Secret (2024 Update): Everything You Wanted To Know!

Welcome to my Shopify Store Secret Review. My goal is to help you understand what the program is all about, how much it costs, if it's a good use of your time, your money, and much more! It should be less than 10 minutes start to finish, so let's dive in!


This Shopify Store Secret review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

The Good Stuff

  • Different programs available
  • Learn marketing strategies
  • Matt is an eCommerce expert

The Bad Stuff

  • Basic information you can find free online
  • Competition is high
  • Not the best business model

Firstly, Why Am I Writing The Review?

Nice to meet you, my name is Brittney!

My story starts like many do… “slaving away” at a 9-5 job that I didn’t really enjoy, but hey – it paid the bills.

I worked for a large Fortune 500 company that performed background checks for other companies when they wanted to hire a new employee… so you know, not exactly exciting stuff.

For a lot of people, a nice stable job and predictable check coming in every month is the picture of success, but for me, it felt like I was missing out on life.

Clocking in every single day, doing the same tasks over and over again, getting home with barely enough time to make dinner and enjoy some time to myself… only to wake up again the next morning and do it all over again.

I just wanted to enjoy life without being shackled to an unfilling job.

I wanted to be able to take vacations whenever I wanted, for however long I wanted.

I didn’t want to have to beg my boss for a salary increase that barely matched inflation.

I just wanted to be free and happy.

Then about 4 years ago (as a stroke of luck), I stumbled across a program that taught me how to make money online by actually helping real people (local US businesses).

Who Cares About That?

99% of reviewers out there don’t have experience running an actual business. They’re writing about stuff that they have no real experience with.

Why would they do that?

They just want you to click through and buy the program that the review is about!

I have absolutely no relationship with J Rich, so you can rest easy knowing that I’m going to give you my honest opinion.

This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.


In only six weeks, he promises to take you from zero to six figures without having a full-time job.

Matt Schmitt believes he can take any online store from $0 to $100,000 with his Shopify platform and courses.

According to Matt, he has what it takes and can teach you to build a million-dollar-per-year brand.

Are you not convinced? Let’s dive deeper and see the real deal here!

Matt Schmitt isn’t too different from most eCommerce gurus.

Sure, their marketing makes some great promise you haven’t heard from the other eCommerce gurus, but at the end of the day, no magic bullet overcomes the massive pitfalls of this business model.

Let’s get something clear: 

There is NOTHING passive about eCommerce, no matter how well most course creators sell the dream.

If you want that travel-the-world-making-money-while-you-sleep-laptop-lifestyle, eCommerce isn’t for you.

To run a successful eCommerce business, you need to be constantly on the lookout for new products.

Scouring the internet for hot trends and trying to find the next fidget spinner will take hours out of your day.

Not to mention, it’s not enough to just have the hot new product…

You also need to get the customers.

That means ads…

Lots and lots of ads…

Testing, tweaking, targeting, spending thousands if not tens of thousands of dollars before breaking even.

Not to mention, Facebook hates eCommerce, meaning one of your top traffic sources could shut you down at any time.

All of this leads to a very stressful life, not a lot of money, and a lot of time wasted.

Time that could be better spent so you can actually live the life you want.

Now, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Physical Products
  • Low Margins
  • Long Wait Times
  • Angry Customers
  • Thousands of dollars testing different ad campaigns

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day running ads, researching products, and trying not to get banned by whatever platforms you’re using?

If that sounds like something you’d be interested in, check out Digital Leasing.

This is nothing like eCommerce, and that’s probably a good thing.

However, if you’d still like to know more about Matt Schmitt, keep reading.

1. Who Is Matt Schmitt?

Schmitt Matt

Matt Schmitt is in charge of content and marketing at, a Shopify education and theme company. At last, after over a decade of working at one of the eCommerce platforms, he finally had his “aha!” moment and made more money online.

He used to serve as an Assistant Professor at UCLA’s Anderson School of Management, where his research was featured in various academic journals such as the American Economic Review.

In Matt’s claim, it all began with Googling a repairman who can come to his home and fix their oven.

He just Googled some random St. Louis repair company, and they came over. And when he opened the door, the man they had sent was wearing one of his hats.

That’s only the beginning of Matt’s story.

2. The Turning Point

Matt used to sell hats

So it becomes cooler when you consider where that dude got his hat.

Isn’t the globe teeming with people? So he was intrigued. “Hey, where did you get that hat?” he questioned the man.

And he was well-versed in everything. He was familiar with the brand and its message.

Customer for life. Several purchases throughout the course of a year.

And he thought it was fantastic.

3. More Than Making Money

More Than Making Money

He’d seen his things out there before, chatted to folks, but he’d never come across somebody with so much energy. The guy couldn’t wait for Matt’s new clothes to be released and out selling.

This led to him handing over a bunch of samples and realizing how a fantastic job it is that something which started in just a room has turned into something so enormous.

He just wanted to generate some extra money so he could get his then-girlfriend a ring and maybe one day get them a house.

4. Put Customers First

Put Customers First

It has widely developed because of its great business economic policy, but if you are asking what the point of all of this is? Well, Matt came to a realization that he had probably been aware of instinctively.

He couldn’t have been more delighted.

He was anxious to get his hands on whatever Matt came up with next. So Matt converted a side business into a company that makes people happy. That is the huge reason.

And if you begin putting your customer first to make them happy, the rest will fall into place.

5. Grow Your Sales

Grow Your Sales

Matt put consumers’ satisfaction ahead of anything else. As a result, Matt’s sales, profits, and personal satisfaction all increased.

He also sees how no one understands and has the ability of managerial economics. Therefore he and his colleague Devin educate others on how to establish their own “I Heart You” Shopify stores.

They’re wondering how many ads sets they should run on Facebook, or whether they should split test this image against that one, and so on.

6. What Goes Wrong?

Think about your customers

Instead of asking, “What does my consumer need?” you should ask, “What can I do for them?” What is it that they want? In order to make them happy, what can I do?

Considerate thinking of this type should be the kind to guide your choices on what print on demand jewelry to sell.

Teaching you what message to use and how to set up your Shopify stores, inform you about the antitrust law journal, health economics, American economic journal, and what emails you need to send out.

What is the moral of the narrative here? If you think about your consumer first at every step of the process? You’ll be OK.

7. Switch Up Your Offer

Switch Up Your Offer

The most common reason retargeting ads don’t succeed is that you’re not creating the correct offer.

Increase your revenue and make more sales by changing things up. Ask your customers what they want. Take a survey on the website instead of spamming your email list with yet another campaign.

Change your mindset from thinking you have all the answers to the reality that you probably don’t know what the heck you’re talking about.

Isn’t that great advice? Nonetheless, it should be common sense. It just goes to show how far we can get with this stuff.

Is Matt Schmitt A Scam?


So, is Matthew Schmitt a scam? Not technically. You can make money with this program, but it’s definitely not as easy as Matthew Schmitt makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – you need to do a ton of volume to make any real money.

Now, there’s nothing wrong with front-loading the work and making money later.

But if you’re grinding it out for 3 months, $3-5k in the hole on ads (because that whole “get started with $5 a day” thing is total BS), and then your reward is 15% profit on a $12 product (which comes out to $1.80), it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing

And, unlike eCommerce, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection are all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

They’re able to travel around, living their lives first and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.

Are There Alternatives To Matt Schmitt?

alternatives ggmoney

Yes, there are plenty of eCommerce programs and resources to choose from if you want to pursue this business model. Here are just a few:

What Is My Top Recommendation In Making Money Online In 2024?

Digital Leasing

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full-time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.

2) You Own & Control EVERYTHING: With eCommerce, you don’t really own anything. You have no control over the quality of products. You don’t even own the products because they go straight from the supplier to the customer.

Yes, if you’ve got a Shopify store, you technically own that. But if every ad platform suits you down, you’ve got a store with no customers, which is literally worthless.

With Digital Leasing, you own the assets, which means you have all the power and all the control.

3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

4) No Inventory: Ok, so technically, you don’t have to worry about inventory since you’re not filling up your garage or a warehouse with products.

But, you still have all the headaches of a physical products business.

Since most drop shipped products come from China, you already have a 2-3 week wait time from when a customer places an order.

But right now, with global supply chain issues, your customers would be lucky to get anything in less than a month.

Imagine finally landing your first customer after months of experimenting and then getting hit with a refund request or chargeback because they had to wait 6 weeks to get their order.

With Digital Leasing, a 100% online business, you never even have to think about that risk.

5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple of keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with eCommerce, you’d have to double your inventory, your profit margins, OR your average order value. And, guaranteed, that’s a lot harder than a few clicks and a few minutes of your life.

6) Make Money Helping Real People: This part is what makes it all worth it. 99.9% of the time, eCommerce provides no value to anyone but the seller.

In a lot of cases, it has a negative impact on the customer because of poor product quality and an overall bad experience (i.e., waiting 6 weeks to get your order).

And that makes it pretty hard to sleep at night.

But with Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

Now, the choice is yours. You could continue browsing, looking at opportunities like Matt Schmitt, which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms, thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

Brittney Here!

I get to travel the world and live life without financial worry thanks to the system below!