I’m going to discuss some critical points about the local lead generation business, which is an incredible business model when done correctly because there is a lot of misinformation.
Naturally, everyone constantly inquires about the viability of the local lead generation company strategy.
Indeed, I’ve ranked and rented my websites monthly to the tune of five figures!
Now, my colleagues and I also generate leads on a pay-per-call basis. Still, today I’m going to focus exclusively on my lead generation websites, partly because I enjoy constructing them.
Do you know what your lead generation website’s base is made of?
While building a website is admirable, to earn money online, you must rank your website on the first page of Google. If you cannot accomplish this and create quality leads from your phone calls, your website is pointless.
However, if you successfully rank your website and attract targeted traffic consistently, your digital real estate asset has the potential to become a cash cow.
Just like you would if you purchased a single-family home or an apartment complex and rented it to monthly paying tenants, your digital real estate investment can generate the same income.
In comparison to traditional brick and mortar real estate, the rank and rent website business model have essentially no upfront costs.
More precisely, the only significant investment in your local lead-generating website will be the time required to acquire the expertise and apply it to your website asset.
Of course, you’ll need to purchase a domain name, pay for monthly hosting, and create website content and links, but when compared to the cost of home and fire insurance and maintenance, this local lead generation business model costs nearly nothing.
Now, we’re going to review Local Lead Generation to decide if it really is the best for you.
At the end, I’ll answer some of the most frequently asked questions regarding Local Lead Generation how to start a local lead generation website business.
And most importantly, I’ll show you the exact local lead gen system I used to build my own internet marketing business to over $40,000 a month in mostly passive income.
What Is Local Lead Generation?
The local lead generation business concept is as follows: you generate leads and earn money by selling them to local firms (company owners/service providers) or by just renting them the website so they may build their business.
Your website will focus on a single service in a specified geographic area and then attract traffic to either call or submit forms.
As I previously stated, you can either sell the lead or rent the website… Alternatively, you may wish to try collaborating with the business owner to obtain a more significant share.
Naturally, this is only one of the several ways in which local lead generating can benefit you.
For instance, suppose you’ve recently completed your website and are in the process of ranking it. You might use Google Adwords to leverage the Pay Per Call lead generation business model.
Thus, you would purchase these advertisements at your own expense to generate phone calls. Then you sell those calls to a local service provider for a profit greater than the cost of the lead.
As long as your profit margins are sufficiently high, you can earn quite a bit of money.
The only disadvantages to this small business lead generating business model are the time required to put up the advertising and monitor and optimize them. If the advertisements are profitable, you keep them running. Otherwise, you eliminate the advertisements. As a result, you must regularly watch your budget.
Some individuals even utilize Facebook or other social media advertisements to drive traffic to their websites.
However, my preferred approach is rank and rent. You have ultimate control over your spending with this arrangement.
Once your website is up and running, is ranked in Google, and generates targeted traffic from certain keywords, and you do it effectively, your website will remain at the top of the search engines since no one else will know how to beat you.
The Necessity Of The Internet For Local Lead Generation
One of the several challenges that small businesses face is their inability to generate leads. It’s not entirely their fault, as service-oriented local business owners are notoriously uninterested in marketing.
Due to their lack of marketing expertise, they do not understand how to produce local leads successfully or consistently.
Online lead generation enables you to track many facts and data to identify individuals who would benefit from your services and then reproduce that process for future success.
Regardless of how successfully you produce local leads, if you cannot construct a campaign explicitly targeted at generating local clients and repeat it, that campaign will fail.
So, what’s the magic formula to generate leads for small businesses?
Everything revolves around the website.
Why You Should Rank And Rent Websites
When it comes to digital real estate, nothing beats owning and renting out a website.
The following are some reasons why:
- In comparison to other company models, this one has extremely little overhead.
- The procedure is easily repeated.
- Finally, your assets can generate revenue for you wherever in the country or the world.
- Every local business requires the services you provide.
- You’re a landlord without the hassles of overhead or maintenance.
- Your return on investment (ROI) is out of this world.
There’s no greater thrill than receiving a check from your “tenants.”
It truly is a win-win situation if you can work with the proper individuals and structure a contract that benefits both you and their firm.
If you operate in a small market, you can easily rank your website and charge a couple hundred bucks per month.
Once your website is complete and listed on page one, the best part is that you will get residual money each and every month.
Consider the possibility that your website generated a single call worth $20k for your partner.
What a wonderful thing that would be!
That I have accomplished.
Naturally, this is a competitive niche in a large city, yet I continue to invest in it because my ROI is so good.
Apart from the low entry cost, I like these business models because you have full control over what happens and how it benefits you.
Additionally, because you own the website and all leads that come in, YOU get to decide who gets them.
I’ve worked with a variety of clientele over the last several years,
I’ve performed SEO and social media marketing for various clients who, for whatever reason, we’re unable to keep up their half of the bargain. There is no harm, no foul… I go on to the next individual.
Consider this: your business revenue is teetering on a precarious precipice with no safety net if you are not in control. Regardless of how many leads you generate for them, this is not your digital real estate.
However, you maintain complete control over your local lead generation website. If they want to split ways with you, you can go to one of their competitors, who may offer you an even better deal.
Keys To Starting Your Local Lead Generation Business Website?
If you’re going to do this, my first and most important piece of advice for launching a local lead generation website is to go all-in.
Maintain this as your primary objective and avoid becoming distracted by all the flashy stuff that will inevitably appear.
Once your first website is constructed and rented, you can repeat the procedure indefinitely.
Now, here are three things that will significantly assist you on your journey:
- To accelerate your achievement, seek out someone who has already achieved success and replicate their actions.
- As though this is the only thing left, attack it with all your might and work your heart out to make it successful.
- Put an end to the skeptics. Maintain concentration, develop your websites, and work to have them ranked and rented.
Simple Techniques For Local Lead Generation
The majority of individuals are unaware that local lead generation is fairly comparable to lead generation in general.
Local lead generating has virtually no competition. Even if there is competition, they are inexperienced.
The fact is, when it comes to launching a lead generation business, the methods and procedures required to rank your website highly do have a learning curve, which is why so few of your competitors bother.
And now, for the most important part…
The following three ideas on establishing a lead generation business can exponentially increase your local lead generation.
Search Engine Optimization (SEO)
One of the most critical components of local lead creation is becoming an expert in local SEO to generate new leads at a breakneck pace.
It’s significantly easier to rank for local keywords than it is for national phrases, for the most part.
Consider the keyword Carpet Cleaners. It would be significantly more challenging to rank for Carpet Cleaner Marietta Georgia than it would be for Carpet Cleaner Marietta Georgia.
Local SEO is a reasonably straightforward concept to grasp and boils down to three simple principles:
While there are numerous additional ways to determine your SEO effectiveness, these three are the cornerstones of your local SEO success.
Make Your Content Relevant To Your Community
As you write the content for your website, you should ensure that you address the concerns of your community.
Your audience will be significantly more receptive to your lead generation site content if it discusses local events.
This type of SEO will accomplish a few things… To begin, your material will be more enticing to your local audience, and you’ll have a greater chance of attracting visitors to your website when they conduct local searches.
Target Your Local Market
That is, you should direct all of your marketing efforts (online and offline) to your local community.
And this has shown to be true, as businesses who tailor their e-commerce and online storefronts to the demands of local consumers position themselves to benefit from local marketing.
Local marketing (particularly online) makes more sense for small to medium-sized firms operating on a shoestring budget, as they can’t reach large and expanding audiences anyway.
But, this doesn’t mean that they can’t develop a solid client base through local marketing.
As you can see, local marketing has a number of advantages and disadvantages. On the one hand, if your goal is to increase local business, you are already ahead of the game. That is, if you keep an eye on the pulse of your community and consider their requirements, you will entice them to purchase from you.
This is what I mean…
Assume that your neighborhood hosts an annual flower show in April and that you own a floral shop. You could organize your website’s content around this, or even run advertisements promoting your operation in conjunction with this event. This may result in people contacting you long after the fair is over.
The only component that may prove difficult is developing a strategy’s unique selling proposition.
If we return to the flower festival, rather than claiming that you have the best-looking flowers in town, we could remark that your flowers will transform any float into something bright and wonderful. While stating that your flowers are the greatest in town may sound a little ambiguous, mentioning the float directly addresses the local event. In this manner, your firm becomes directly involved in community events.
When you think about it, converting an offline marketing effort to an internet lead-generating campaign is simple. You have access to so many resources that you do not need a degree in computer science to meet the needs of your community. You need to understand your community’s needs and how your product may best meet those demands.
9 Ways To Target Locally
Local Business Listings
If your business sells things that customers can purchase online, you should prioritize having your business appear on search engines’ first page when customers conduct product searches. In this manner, your website will be a step ahead of the competition.
Additionally, if you’re looking for easy ways to establish a lead generation business, make it a point to register your firm with sources such as Yahoo Local or Google My Business. The best thing is to establish a company profile complete with photos and videos to showcase your brand.
If you choose this route, pay special attention to your business’s contact information. Everywhere, the business’s name, phone number, and address should be consistent.
The final thing you want is a search engine to provide incorrect information to a potential customer looking for information about a local product.
Localized Paid Advertising
Advertising, of course, is an excellent way to draw attention to your business. With that stated, you have an even better chance if you target a particular community. Geo-targeted advertisements will have a greater influence on your business than non-targeted advertisements.
Google Adwords is among the most efficient ways to advertise your local business. Google provides you with significantly greater flexibility over your budget, keywords, and targeting.
Additionally, don’t forget about Facebook Local Ads, which enables you to market to customers within a specified radius.
By utilizing this feature, you can target Facebook users who live in a particular area of town.
Localized Social Media
Knowing your demographics is critical when it comes to social media advertising. When selecting a social media site, it’s important to consider which ones are the most active. Facebook and Twitter are no-brainer; Instagram is ideal for the younger demographic; and LinkedIn is tailor-made for B2B enterprises.
Begin by generating client buy-in through the organizing of events. Take numerous photographs of the event and share them on social media, along with a few of your recent promotions or just posts that your readers would enjoy.
The advertisements you place on social media are about far more than simply reaching out to a potential customer. Additionally, you may establish a personal connection with your customer by responding to any questions they may have or simply by delivering intriguing material.
Localized Landing Pages
The optimal way to configure your landing page is to make all of your business’s contact information readily available to your customers. Particulars such as:
Additionally, if your business has multiple satellite sites, it would be prudent to develop landing pages for each location rather than a single website covering everything.
Localized Email Marketing
In addition to your website, email marketing is another great approach for your organization to reach clients. There are numerous strategies to optimize your business’s marketing efficiently.
- You can send newsletters (including pertinent local industry news) to keep your clients informed about all of your products and services.
- Additionally, you can email your catalogs in PDF format, any current promotions, and conduct surveys to have a better knowledge of your consumers’ needs.
When businesses want to attract highly focused visitors to their websites, SEO is critical. By offering the type of content and SEO that search engines desire, you will certainly rank at the top of the search results.
A simple technique to optimize your website for search engines is to conduct keyword research and then incorporate them into your site.
The second step is to ensure that the keywords you employ on your website are likewise used in your advertisements. This will ensure that your advertisement and website are consistent.
Adding a blog to your website with current content that is SEO optimized with relevant keywords and helpful suggestions for your clients. It is not only an excellent way to be instructive, but it will also help you generate local leads that you can convert into more sales.
Local Referrals and Strategic Partnerships
Additionally, obtaining references is crucial. There is no magic formula for persuading clients to recommend your firm to others they know. However, if you give excellent customer service, your firm has a strong possibility of generating positive word-of-mouth promotion.
Assemble strategic alliances with businesses that are similar to yours. This way, customers might be referred to one another.
Additionally, it is critical to develop relationships with other related firms in your area so that you may suggest consumers to one another.
Asking for referrals is an excellent technique to increase your business referrals. Assure that your personnel are constantly on the lookout for this.
The optimal moment to solicit a referral is immediately following a customer’s purchase. As a result, make sure that your customers have a positive experience with you.
Local Offline Presence
As critical as an online presence is, your offline presence is just as critical. Hosting local events is an excellent method to increase your business’s visibility in your town.
Begin networking with other local businesses to gain insight into how they operate.
Sponsoring events will help generate interest in your business.
Build Partnerships with Other Businesses?
Finding businesses in your neighborhood that offer complementary products or services to yours is an excellent method to get visibility.
Assume you run a coffee shop and a bakery is located across the street. When a customer comes in for a Mocha Latte, you can inform them about the fantastic doughnut shop down the block and vice versa.
By collaborating, both businesses can determine which of their products complement one another. This enables these enterprises to give a higher level of value.
Why Rank And Rent Google Maps?
Not only you can you rank and rent your conversion-optimized websites, but you can also hire your Google My Business listing. As long as your Google My Business listing is optimized and included in the Google map pack (see below), you may receive calls from small business owners pleading with you to accept their money for this great piece of digital real estate.
Ensure that you configure it correctly.
Initially, creating a GMB for your lead-generating website was quite simple, even if you required an actual address. Still, recently, with all the algorithm updates and manual reviews, it has gotten a bit more complicated. As a result, several lead generation businesses avoid the GMB entirely.
Nowadays, it would help if you cleared a slew of hurdles to have a verified Google My Business listing.
Here are few items you can do to increase the visibility of your Google map.
- Include completely optimized photos in your listing.
- Ascertain the accuracy of your business’s information.
- Connect your Google My Business directory to a mobile-optimized website.
- Optimize your listing by including the primary keyword.
- Have you included a map on your website?
- Respond to any questions submitted via your GMB and engage with reviewers.
- Create a process for collecting additional reviews from your customers.
- Maintain an active presence on your listing by publishing important and relevant material.
- Increase the authority of your page by acquiring relevant backlinks.
- After you’ve created your listing, be sure to submit it to citation websites such as Yellowpages.com and Yelp.com.
Frequently Asked Questions:
Can I Make Money With Lead Generation?
The primary roadblock that most individuals encounter in my business is what I like to refer to as “Paralysis of Analysis.”
What I mean is that they spend much too much time thinking about the many marketing methods associated with this business model… how much MORE they need to know before they begin… Trying to determine which niches are viable and which are not.
This mode of thought will leave you feeling as if you’re whirling in circles with no discernible destination.
Fortunately, I found a program that takes you step-by-step through everything you need to know about Local Lead Generation.
Is The Lead Generation Business Model Still Profitable In 2021?
Local lead generation is among the most lucrative industries in 2021, if not the most lucrative, and if you master lead generation, local businesses will come knocking on your door.
The Local Lead Gen business model is essentially about generating leads for local businesses.
Thus, as long as local business owners continue to operate, they will always require additional local leads. And if you understand how to start a lead generation firm and generate leads for them, you can essentially write your check.
Whether you generate leads through lead generation websites, Facebook ads, or Google ads
Best Local Lead Generation Niches?
This stage of the process can be intimidating and perplexing due to the abundance of niches available.
Therefore, I believe that the first step should be to reduce your emphasis to a single category: home services… that is, any service that requires a business owner to visit your home.
Additionally, if you’re brainstorming ways to start a lead generation business, consider the types of things people might seek in an emergency. For example:
- “locked keys in my car”
- “my car needs towing”
- “my toilet is overflowing”
The following is a list of emergency niches that meet the bill nicely:
- Roof Leak Repair
- Tow Truck
- AC Repair
- Pest Control
- Emergency Locksmith
While these niches are excellent, you should consider thinking outside the box for sub-niches inside a larger niche. Example, if the hot water does not work in someone’s shower, they could search for “plumbers,” but they might have luck getting the exact service they need if they search on “repair hot water heater.”On top of that, these sub-niches are often overlooked when a business owner is ranking their website, so they are easy pickings for SEO optimization.
Here’s another example…
Assume you run a limousine service. While you could optimize your site solely for “Limo Service,” how about optimizing it for sub-niches such as “wedding limo service” or “graduate limo bus”? You may compile a list of the many services offered by Limos and include it on your website.
Additionally, you can install Google Analytics on your website to determine what people are searching for. This is an excellent tool because Google takes care of all the guesswork and sends you leads for which you may not have been optimized. Therefore, compile a list of relevant keywords and optimize your website for them.
This enables you to think creatively even more easily when shown the specific terms that people are searching for on Google to get excellent leads.
The Beauty Of Rank And Rent Lead Generation Vs Social Media Marketing:
Most of you probably found our page via a Google search, a YouTube video, or some other form of social media promotion.
I founded a hybrid social media marketing agency with a primary focus on search engine optimization several years ago. I can assure you that SEO was the single factor that catapulted my business to new heights.
Additionally, if you want to learn how to generate leads, social media is critical for expanding your online presence and acquiring new clients. These skill sets are in high demand right now, and I would anticipate that they will continue to grow in value for years to come.
My team is now working on an Instagram and Facebook campaign for a local cosmetic dentistry practice. Utilizing these social media sites generates us leads at a breakneck pace.
Indeed, SEO is so effective that I almost feel bad for pursuing it some years ago.
I can confidently claim that the social media business approach, together with SEO and local lead creation, played a significant role in my success.
Thus, let us discuss a few critical points regarding Digital Marketing, Rank, and Rent.
I would first begin increasing your rank and renting websites to local businesses before concentrating on SEO if this is the route you want.
First, you have your asset that you manage entirely, and secondly, you have the know-how to rank a local website as a case study to demonstrate to other local firms.
Additionally, initially focus on a single specialization; this way, you can establish yourself as an industry specialist and scale more quickly.
Another point to consider is what I refer to as the “Golden Handcuffs.”
Assume you have a local client for whom you perform search engine optimization on their website and manage their social media advertising. You should get a domain name similar to their business, then build a website and optimize it so that it ranks alongside them at the top of the search engines.
Why would you want to do something like this?
You may approach your client and upsell them on your new lead generation website (which generates all these leads) by telling them that. If they rent your website, you can double or even treble the leads to their business using all the newly targeted keywords.
If they say no, there is no harm done… You could take your website to one of their competitors, who I’m sure would be delighted to rent it to you. Bear in mind that the rank and rent business model enables you, not the client, to retain full control of your organization.
This is mostly why I became involved with ranking and renting in the first place.
Allow me to explain…
Several years ago, I had several SEO and social media marketing clients. Everything was going swimmingly, they were making money by the bucketload, and they were more than pleased to pay me on time. That is, one day, a client determined that they no longer required my services (which they were mistaken about) and chose not to renew their contract with me.
Indeed, I’m guessing word of mouth spread since not long after, a couple more of my clients thought that I was an unnecessary expense. I needed to devise a more effective solution.
After developing my website in the same niche as one of my clients and generating more business than their website, it occurred to me that I should be doing the same thing with every SEO customer I sign up for. After all, they require me more than I need them… more precisely, they require MY leads.
Therefore, should you establish a social media marketing agency?
Bear in mind that social media marketing is only the beginning. Assemble your rank and rental websites to ensure that your SEO clients do not abandon you like a hot potato.
This program offers clear and thorough training for creating your Google My Business Map listing and building out your digital real estate website. It covers everything from selecting the right niche to optimizing your site for all the search engines, especially Google.
What Is the #1 Rank And Rent Program?
We find many programs every day, like the My Lead Gen Secret business, that come up short on the Scam Meter. But from time to time, we’ll find one that meets all the requirements for a legitimate business model.
This program takes you step-by-step through everything you need if you’re serious about making money online with the local lead generation business model.
From building a local lead gen site… ranking the site… then contacting local business owners to partner with.
They have a Facebook Group that gets together twice a week for online coaching calls so that you can get all your questions answered.
So, you won’t be in this alone.
Right now I’m sure your head is swimming and you have a whole bunch of questions.