Jon Mac Store Formula Review (2024 Update): Is This The Best Dropshipping Course? Maybe… But #11 Really Opened My Eyes!

Welcome to my Jon Mac Store Formula Review. My goal is to help you understand what the program is all about, how much it costs, if it's a good use of your time, your money, and much more! It should be less than 10 minutes start to finish, so let's dive in!


This Jon Mac Store Formula review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

The Good Stuff

  • Provides excellent customer service via an email ticketing system.
  • A year of free hosting on CommerceHQ for six retailers
  • He offers a full refund policy

The Bad Stuff

  • The program is a bit on the pricey side
  • CommerceHQ is a new platform in the development
  • It's not the best business model for 2022

Firstly, Why Am I Writing The Review?

Nice to meet you, my name is Brittney!

My story starts like many do… “slaving away” at a 9-5 job that I didn’t really enjoy, but hey – it paid the bills.

I worked for a large Fortune 500 company that performed background checks for other companies when they wanted to hire a new employee… so you know, not exactly exciting stuff.

For a lot of people, a nice stable job and predictable check coming in every month is the picture of success, but for me, it felt like I was missing out on life.

Clocking in every single day, doing the same tasks over and over again, getting home with barely enough time to make dinner and enjoy some time to myself… only to wake up again the next morning and do it all over again.

I just wanted to enjoy life without being shackled to an unfilling job.

I wanted to be able to take vacations whenever I wanted, for however long I wanted.

I didn’t want to have to beg my boss for a salary increase that barely matched inflation.

I just wanted to be free and happy.

Then about 4 years ago (as a stroke of luck), I stumbled across a program that taught me how to make money online by actually helping real people (local US businesses).

Who Cares About That?

99% of reviewers out there don’t have experience running an actual business. They’re writing about stuff that they have no real experience with.

Why would they do that?

They just want you to click through and buy the program that the review is about!

I have absolutely no relationship with J Rich, so you can rest easy knowing that I’m going to give you my honest opinion.

This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.


Jon Mac Store Formula Review: Introduction

Presently, everyone is looking for passive income opportunities. And the bulk of these individuals are migrating to the digital realm to establish a lucrative online business.

Let’s deep dive at Jon Mac’s Store Formula in this review to determine whether this dropshipping course delivers or disappoints.

Store Formula is a step-by-step drop shipping course spanning four weeks of online coaching video sessions.

Jon Mac asserts that he possesses the “winning formula” for assisting you in achieving success in eCommerce.

Could Store Formula be the dropshipping training that catapults you to online entrepreneurship success?

Discover Our #1 Way To Build Passive Income!

Let’s see whether this is your ticket out of the 9-5 grind!

Now, I do want to be totally up front here, so… 

This Jon Mac Store Formula review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Store Formula: Overview

Store Formula isn’t too different from most dropshipping courses.
Sure, their marketing makes some great promise you haven’t heard from the other dropshipping gurus, but at the end of the day, no magic bullet overcomes the massive pitfalls of this business model.
Let’s get something clear: 
There is NOTHING passive about dropshipping, no matter how well most course creators sell the dream.

beach laptop

If you want that travel-the-world-making-money-while-you-sleep-laptop-lifestyle, dropshipping isn’t for you.
To run a successful dropshipping business, you need to be constantly on the lookout for new products.
Scouring the internet for hot trends and trying to find the next fidget spinner will take hours out of your day.
Not to mention, it’s not enough to just have the hot new product…
You also need to get the customers.
That means ads…
Lots and lots of ads…
Testing, tweaking, targeting, spending thousands if not tens of thousands of dollars before breaking even.
Not to mention, Facebook hates dropshipping, meaning one of your top traffic sources could shut you down at any time.
All of this leads to a very stressful life, not a lot of money, and a lot of time wasted.
Time that could be better spent so you can actually live the life you want.

passive income

Now, what if there was a way you could build a passive income stream that’s actually passive?
An income stream that doesn’t require:

  • Physical Products
  • Low Margins
  • Long Wait Times
  • Angry Customers
  • Thousands of dollars testing different ad campaigns

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?
An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day running ads, researching products, and trying not to get banned by whatever platforms you’re using?

If that sounds like something you’d be interested in, check out Digital Leasing.

Learn More About Digital Leasing!

This is nothing like dropshipping, and that’s probably a good thing. 

However, if you’d still like to know more about Store Formula, keep reading.

Training Program Store Formula Course: At A Glance

Rank: Ranked #9 out of all dropshipping online courses

Length: 9 hours 17 minutes

Rating: 3/5 stars

Content: While video training falls short in certain aspects from my view, it does introduce novel marketing techniques and a viable alternative to Shopify.

Price: $997 (As of February 2020)

What Is Store Formula?

What Is Store Formula

Store Formula is a video training course that teaches individuals how to profit from the eCommerce market.

Referred to as Store Formula 3, the program utilizes a procedure that is unique to the program.

Store Formula’s strategy entails collaborating with commerce headquarters and utilizing dropshipping.

The combination of the two aims to provide your store with a self-contained dropshipping business model.

It’s ideal for the novice who wants to embark on an entrepreneurial path with e-Commerce and earn a living.

And, for someone with no prior expertise or knowledge of dropshipping, can this program truly provide when the failure rate is so high?

However, I must admit that its coverage of traffic sources is somewhat limited. It would have been more beneficial if they covered additional ground.

Who Is Jon Mac?

Jon Mac is a renowned marketing strategist, coach, motivational speaker, and entrepreneur who creates many online eCommerce courses, publications, and platforms. Among them are Store Formula, Formula, and CommerceHQ.

Who Is Jon Mac

He states that he does what he does to contribute to his students’ achievement — sort of like paying it forward.

However, that could be another advertising strategy to attract more subscribers.

jon mac

Additionally, I find it weird that Jon Mac does not have a sizable following on Facebook, YouTube, and other social media platforms and channels. The majority of dropshipping course designers claim a sizable social media following, which bolsters their reputation and authenticity in the eyes of potential students.

What’s Included In Store Formula 3?

Whats Included In Store Formula 3

Store Formula, or Store Formula 3, is an online course that teaches students how to earn money through an online store by utilizing dropshipping and CommerceHQ (which Jon Mac co-founded).

Jon Mac is attempting to compete with Shopify via his CommerceHQ platform.

The course will be delivered in various media, including ultra-high definition videos, webinars, mp3 recordings, and transcripts.

It’s critical to underline, as I previously stated, that this course is focused on dropshipping and assumes that the dropshipping occurs exclusively within the United States.

What To Expect In This Course

Store Formula is a step-by-step video course on drop shipping that is spaced out over a four-week period, consisting of 53 videos that run for a total of 9 hours and 17 minutes.

Store Formula is ideal for anyone new to eCommerce. It makes the bold claim of assisting you in building your online store from the ground up.

The method is laid out step by step, which is ideal for someone unfamiliar with dropshipping.

Its design and structure are excellent because it’s available from anywhere with an internet connection, whether on a mobile device or a desktop. More importantly, it is updated regularly, which I believe is critical when running an online business.

What To Expect In This Course

When you join Store Formula, you automatically obtain access to CommerceHQ, another course by Jon Mac that attempts to replicate Shopify’s functions.

This Is What Store Formula Claims To Offer You:

6 Stores On Commerce HQ For 1 Year

Commerce HQ

When you join Store Formula, you receive a one-year subscription for free!

That means you’ll have access to what Jon refers to as the “world’s highest converting eCommerce platform.”

The complimentary access for one year is valued at $3,588. And within 24 hours, you can anticipate some conversions.

Alumni Community

Alumni Community

The course package offered by Store Formula includes access to their alumni community. Enjoy continuous and unrestricted engagement with over 3,000 students via their private Mastermind Facebook Group.

Proven Results

Jon Mac brags about his program’s proven results. In his own words, he states it succinctly:

“Thousands of successful students, 32 millionaires, and 256 6-figure earners. My biggest goal with this program is to create as many successful students as possible. I stop at nothing to give my students the tools they need to push through and make it in eCommerce.”

Store Formula Proven Results

Results Are Guaranteed For Action Takers!

He uses this to challenge future users confidently:

“Simply signup for the program, watch the content, launch a store and ads, and if you’re not completely satisfied, you can request a full refund as long as you send proof that you launched a store and ads.”

Breakdown Of The Modules

Store Formula contains 53 video modules, all in Ultra HD, totaling 9 hours and 17 minutes of viewing time.


Video Length: 8 minutes 58 seconds

The Welcome video provides an overview of the course, including what to expect throughout the program.

Jon also introduces himself and explains that he developed the course for these two:

  • For those with no prior understanding of eCommerce
  • For those who have an eCommerce business but want to take it to the next level

Week 1: Build

Video Length: 2 hours and 37 minutes/10 modules

Week 1 is dedicated to assisting you in acquiring the “correct mindset” and fast setting up your Commerce HQ stores.

Because mindset is critical for eCommerce success, I’d want to praise them in this section.

Jon Mac’s Shopify alternative, Commerce HQ, includes everything you need to launch a high-converting online store.

It includes various tools and themes, and for one year, you can open up to six online stores.

Jon proposes that you start with a generic store and then learn how to add winning products to Commerce HQ. Additionally, you will learn how to develop your niche stores.

Commerce HQ is a relatively uncomplicated application that anyone, even a novice, can use. Indeed, it’s so simple to set up that you may launch it within 24 hours – or even less!

As expected, this is the point at which some troubles with the Shopify and Commerce HQ platforms recur. The latter is, presumably, more simplified than Shopify.

However, because I have no immediate plans to open a dropshipping store, I have not yet attempted Commerce HQ.

If you have a question or run some issue, Jon Mac Store Formula has an adequate support crew to handle your concerns using their email client help system.

You should anticipate, however, that the majority of modules will discuss developing the proper mindset. As a business coach, this is somewhat expected.

Store Formula

As such, Jon Mac presents his students with the following “equation“:

Current State + Plan and Daily Execution X by the time you invest = Your Dream Life.

Week 2: Select

Video Length: 2 hours and 17 minutes/14 modules

As the title implies, week 2 is all about identifying the winning products for your Commerce HQ store.

Jon notes that while reinventing the wheel in this line of business is dangerous. He advises entrepreneurs to stick with tried-and-tested products. Here, he demonstrates how to locate them via Facebook feeds.

Moreover, Mac Store Formula uses proprietary software that allows you to browse all active Facebook advertising. And this simplifies the process of finding winning products.

He also discusses profit margins and product price.

Week 3: Launch

Video Length: 1 hour and 55 minutes/11 modules

3rd week of Store Formula is focused mainly on Facebook Ads.

According to Jon, Facebook is critical for rapidly growing your eCommerce business, saying that they have cracked the secret on using Facebook Ads efficiently. And if you are unaware of this, you will be losing a lot of money.

This training will lead you through the process of creating and running a successful advertisement campaign using Jon’s methodology.

Week 4: Outsource

Video Length: 1 hour and 29 minutes

The 4th week is all about outsourcing.

Here, Jon teaches you the value of developing your team to achieve your desired “dream lifestyle.” After all, this is the point at which your entrepreneurial adventure should conclude.

You can ensure that your online store receives the necessary support without micromanaging the operations with a team.

This way, you gain additional time. Additionally, having more time allows you to focus on other activities or pursuits.

Jon Mac advises hiring individuals for the following positions:

  • For launching ads
  • Customer service rep
  • For project management

The issue is that he is not clear on how to implement these proposals. If the students are novices, they undoubtedly require more concrete direction than simply discussing it generally.

I can think of a dozen additional points he could have made here.

Bonus: 5 Modules

Video Length: 48 minutes

I just got the opportunity to view five Q&A sessions with Jon Mac.

What I enjoy most about these modules are the following:

  • Jon personally addresses any questions you may have about the course.
  • He randomly selects children to place in “hot seats” where they will have the opportunity to speak with him.
  • All sessions are recorded, so resuming them is not a problem.

How To Find Trending Products To Sell Online For Ecom & Dropshipping

  • Monitor social media talks.
  • Browse online product reviews.
  • Utilize YouTube to its full potential.
  • Conduct some research on online auction sites.
  • Ascertain that you reap the benefits of Suppliers Directors.
  • Utilize Google Trends to optimize.

Is It A Worthwhile Course? Can You Make Money From It?

make money

According to their student’s success stories and testimonies on their website, it appears that it is genuine.

However, we are all aware that we cannot be sure because there’s no way to determine whether they have been edited or fabricated.

And then, for all you know, it could be a part of a CommerceHQ affiliate scheme.

The following are some of the features included in CommerceHQ:

  • Builder for upsell campaigns
  • Upsells with a single click
  • Native applications for increased conversion rates
  • Virtual drag-and-drop builder
  • Checkout page in accordion format
  • Zero processing costs.
  • Recovering abandoned carts
  • 15 additional features

I believe that the course is well-structured, which is plenty to keep you going for the week.

However, I believe that the content is not worth the money. However, with the additions and other assistance provided by the team, things improved slightly. CommerceHQ is valued at $299 per month on its own.

Thus, it is entirely up to you whether or not you like to attempt and risk this company plan, which, in my opinion, is not the greatest for this year.

Store Formula Student Succcess Stories

You can certainly make money with dropshipping, but if you’re gonna put in the amount of grueling work to become a dropshipper (which, trust me, isn’t easy), you might as well bring in some REAL money.

The program that helped skyrocket my online business to $50,000+ per month teaches some of the same skills, but shows you how to monetize them in a much, MUCH more profitable way.

Is Jon Mac Store Formula A Scam?

scam or legit ggmoney

So, is Store Formula a scam?

Not technically. You can make money with this program, but it’s definitely not as easy as Jon Mac makes it sound. 

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – you need to do a ton of volume to make any real money. 

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months, $3-5k in the hole on ads (because that whole “get started with $5 a day” thing is total BS) and then your reward is 15% profit on a $12 product (which comes out to $1.80), it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing

And, unlike dropshipping, you can legitimately do this from anywhere. It’s a true lifestyle business. 

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

They’re able to travel around, living their lives first, and focusing on their income second. 

Because even if they stop working for an extended period of time, the money keeps coming in. 

So adventure, memories, and experience are the top priority. 

And they never have to worry about how to pay for the next trip, or consider asking for time off. 

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.

Learn More About Digital Leasing!

Are There Any Alternatives To Jon Mac Store Formula?

alternatives ggmoney

Yes, there are plenty of Dropshipping programs and resources to choose from if you want to pursue this business model.  Here are just a few: 

What Is Our Top Recommendation For Making Money Online In 2024?

Digital Leasing

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t. 

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day. 

This is only possible if you have an income stream that’s not tied to your time.

2) You Own & Control EVERYTHING: With dropshipping, you don’t really own anything. You have no control over the quality of products. You don’t even own the products because they go straight from the supplier to the customer.
Yes, if you’ve got a Shopify store, you technically own that. But if every ad platform suits you down, you’ve got a store with no customers. Which is literally worthless.
With Digital Leasing, you own the assets, which means you have all the power and all the control.

3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work. 

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

4) No Inventory: Ok, so technically you don’t have to worry about inventory since you’re not filling up your garage or a warehouse with products.
But, you still have all the headaches of a physical products business.
Since most dropshipped products come from China, you already have a 2-3 week wait time from when a customer places an order.
But right now, with global supply chain issues, your customers would be lucky to get anything in less than a month.
Imagine finally landing your first customer after months of experimenting, and then getting hit with a refund request or chargeback because they had to wait 6 weeks to get their order.

With Digital Leasing, a 100% online business, you never even have to think about that risk.

5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum. 

If you wanted to double your income with dropshipping, you’d have to double your inventory, your profit margins, OR your average order value. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

6) Make Money Helping Real People: This part is what makes it all worth it. 99.9% of the time, dropshipping provides no value to anyone but the seller.
In a lot of cases, it has a negative impact on the customer because of poor product quality and an overall bad experience (i.e. waiting 6 weeks to get your order).

And that makes it pretty hard to sleep at night.

But with Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses. 

You make money by helping them make money. 

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent. 

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

Now, the choice is yours. You could continue browsing, looking at opportunities like Store Formula which could one day make you money.

You could continue researching, never making a decision. 

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits. 

All while genuinely helping real people who are grateful and happy to pay for it. 

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

Learn More About Digital Leasing!

Brittney Here!

I get to travel the world and live life without financial worry thanks to the system below!