Fred Lam’s iPro Academy Review 2024: Scam or Legit?

Welcome to my Fred Lam's iPro Academy Review. My goal is to help you understand what the program is all about, how much it costs, if it's a good use of your time, your money, and much more! It should be less than 10 minutes start to finish, so let's dive in!


This Fred Lam's iPro Academy review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

Firstly, Why Am I Writing The Review?

Nice to meet you, my name is Brittney!

My story starts like many do… “slaving away” at a 9-5 job that I didn’t really enjoy, but hey – it paid the bills.

I worked for a large Fortune 500 company that performed background checks for other companies when they wanted to hire a new employee… so you know, not exactly exciting stuff.

For a lot of people, a nice stable job and predictable check coming in every month is the picture of success, but for me, it felt like I was missing out on life.

Clocking in every single day, doing the same tasks over and over again, getting home with barely enough time to make dinner and enjoy some time to myself… only to wake up again the next morning and do it all over again.

I just wanted to enjoy life without being shackled to an unfilling job.

I wanted to be able to take vacations whenever I wanted, for however long I wanted.

I didn’t want to have to beg my boss for a salary increase that barely matched inflation.

I just wanted to be free and happy.

Then about 4 years ago (as a stroke of luck), I stumbled across a program that taught me how to make money online by actually helping real people (local US businesses).

Who Cares About That?

99% of reviewers out there don’t have experience running an actual business. They’re writing about stuff that they have no real experience with.

Why would they do that?

They just want you to click through and buy the program that the review is about!

I have absolutely no relationship with J Rich, so you can rest easy knowing that I’m going to give you my honest opinion.

This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.


When you search for a place to go to build an online business, iPro Academy may be the best pick for you. This program shows you the set of skills to be a specialist media buying strategist and marketing badass.

Let’s face it…

The field of digital marketing and advertising is an ever-changing world of possibilities. Moreover, the classes taught in iPro Academy is a great place to constantly learn new techniques and strategies to keep ahead of your respective competitors.

I understand it sounds as if I am putting iPro Academy in the spotlight…

But as Fred Lam states…

“At iPro Academy, we work hard to show you how to be a success in your professional career, especially if it means that you want something more than what your were taught in school, which is to get a degree and have a high paying 9-5 job. But if you have a different definition of success, then I believe that with some simple education and process automation, no matter what your background is, you can take control of your path in life.”

There are 17 classes in the iPro Academy course, which often include:

  • AdTrics Academy
  • Facebook Playbook
  • Zero Up

I feel that you’ll surely learn a great deal with iPro Academy given all of its courses.

The question to think about is, “Will the product work for me?”

So, we’re going to review iPro Academy to decide if it really is the best eCommerce course out there.

We’ll talk about whether eCommerce is the right online business for you, as well as some struggles that people have in e-commerce.

At the end, I’ll answer some of the most frequently asked questions regarding iPro Academy and eCommerce in general.

And most importantly, I’ll show you the exact system I used to build my own internet marketing business to over $40,000 a month in mostly passive income.

This system made me swear off eCommerce for good, because it uses some of the same skills in a much more powerful and profitable way!

So, let’s gets started…

Who Is Fred Lam?

Fred Lam

In the realm of digital marketing (and advertising in general), Fred Lam is fairly popular and also has gotten praises from numerous others in the industry like:

Taking into account all of his business interests, Fred labels himself to be a Media Buyer, Visionary, Content Creator, Digital Marketer, Goal Getter, and Business Mentor. Along with all these, he is also an author with two books on his mantle:

  • Starting from Zero
  • The Traffic Trilogy

In addition to iPro Academy, the additional things which keep him busy are:

  • The Zero Up Course
  • Charity: Water
  • Trees For The Future
  • Water Liberty

Also, he features a thriving Youtube Channel with more than 90k subscribers and nearly four million views.

What Do You Get With IPro Academy?

To start, there’s a free registration option for iPro Academy, which has an array of basic programs to choose from. Understand, you will not get a lot out of courses like Zero Up Lite and Print Profits Bootcamp. If you want to learn about eCommerce, you must go into the paid membership as the other programs provide you with a bit of introduction and overview.

Here is a summary of everything if you opt for Premium Membership (Price: $197 a month or $1,970 yearly)

  • You get access to all 17 training courses and programs and upcoming new releases
  • Access to weekly webinar Q&A sessions
  • Access to 60-minutes live coaching call with Fred Lam 
  • You will get discounts on activities that iPro Academy sponsors
  • Third-party deals on any software applications that are must-haves to run your business. 

Now let’s look further at the iPro Academy platform and find out the contents offered in the program.

Breakdown Of iPro Academy

ipro academy reviews

Zero Up

Zero Up by Fred Lam

Zero Up is a lot more than just a dropshipping training platform. It is a dropshipping course on steroids.

Combined with studying all of the nuts and bolts in the dropshipping world, you also get access to the exclusive application you can implement to build your Shopify store. To wrap it up, Zero Up will guide you on how to develop and launch an eCommerce store from zero through the use of the 5 Software System, which Fred Lam developed.

This includes:

  • A total of 75 hours of video lessons
  • eCommerce Automation Tool
  • The Zero Up Weekly Bootcamp
  • Access to a Private Community Facebook Group
  • Extra Training Modules
  • Extra Tools: Zero Up Jewels, Zero Up POD, Pixel Bay

All in all, the course features a total of 7 Modules containing 75 different lessons. The entire length of the program is more than 45 hours if you add the bonus trainings (the primary course is approximately 16 hours)

The one-time cost of this course, when bought individually, is $1,497 or $597 for 3 monthly payments.

Print Profits

Print Profits

This course lets you do your apparel layout and design (i.e., hats, t-shirts, coffee mugs) and sell that does not require stocking your inventory.

By utilizing different methods taught in the book (such as Print On Demand), you can improve your brand.

With Print Profits, you get:

  1. About 80 training videos
  2. Access to their Facebook Group
  3. LiveFacebook Events Every Week
  4. Weekly 2 Live Coaching Webinars 
  5. Bonus Training
  6. Daily Free Design Mockups 

The Print Profits program includes:

  1. 8 training videos and 78 lessons.
  2. 7 hours and 47 minutes Course Length

The cost of the course:

  • One-time payment: $997
  • Three-month payments: $397

Ad Trics Academy

Ad Trics Academy

In this program, Fred shows you everything you have to learn about one thing that every business must have to thrive, Media Buying.

In Fred’s viewpoint, the skill set of media buying that you will discover in this course is something that you can implement to all business models for buyer intent website traffic.

Adtrics offer the following: 

  1. 77 Training Module videos 
  2. 8 weeks Live Coaching with Fred Lam 
  3. Media Buyer Facebook Group Access 
  4. 4 Weeks Copywriting Course 
  5. Marketers in Event In Black Free admission
  6. The opportunity to Work with Fred Lam

The program includes:

  • 77 separate lessons (4 modules)
  • Length of the course: 7hours and 55 minutes.

The Cost of the course:

One-time Payment: $2,495

3-monthly payments: $997

Influencer Masterclass

Influencer Masterclass

Are you familiar with word-of-mouth marketing?

Well, if you have not heard the phrase, I am confident you’ve used, been influenced by it, or both. WOM(Word of Mouth) advertising has existed for hundreds of years, more than the age of digital advertising. In this course, Connor James will teach you everything he knows about marketing any product on platforms like Facebook and send highly targeted traffic without losing your shirt.

Influencer Masterclass includes:

  1. 47 Training Videos
  2. Tools For Research
  3. Private Facebook Group Access
  4. Coaching with Connor James Every Week
  5.  Tiny Free Access, i.e.,(30 days)
  6. E-mail Support

The program has:

  • 47 separate lessons, 7 Modules
  • 12 hours, 20 minutes Course Length

Buying the book separately:

  • One-time payment: $497
  • 3-monthly payments: $197

Influencer Masterclass


The eCompreneur course shows you everything you need to learn about building your eCommerce business, the right product to sell, and what you need to do once you get your first sale.

The 3 cornerstones of the program are:

AUTOMATION: Starting an eCommerce store is simple, but running efficiently without any issues can be more of a headache and sleepless hours in the end. Utilizing automation will save you time resulting in more profit.

TRAFFIC: Fred shows you step-by-step and discusses several marketing platforms you can utilize to generate more revenue out of your store.

ANALYZING DATA: Advertisement costs money, so the effective way to reduce your spending is understanding where your budget is best spent. To get this done, you have to have the ability to analyze your advertising data so you can grow your sales and find hidden opportunities to expand your business.

eCompreneur Includes:

  • Training Modules (2)
  • Training Videos(17)
  • Mentoring consultation with Fred Lam (12 Weeks)
  • Course Length: 3hours, 4minutes
  • Course Price: 4$9 One-time payment 

Disclaimer: This is an introductory program covering just the basics. Veterans might not find it is helpful.

FB Playbook

Through the years, running Facebook Ads is has become more of an inconvenience rather than an ease with regards to generating traffic. But Fred Lam worked to create the process of managing Facebook Ads simpler with his templates.

Included in Facebook Playbook :

  • 7 Video Lessons: Ad Strategies, Targeting Methods, Best Templates
  • Lifetime Access

The program includes:

  • 7 videos, 1video each(7 Modules)
  • Course Length: 2 hours, 25 minutes
  • Program Price: $7 or $47 Masterclass and FB Playbook 

FB Playbook Advanced

FB Playbook Advanced

In the Facebook Playbook, you will learn more specialized methods and strategies to develop your Facebook Ads than what you learned within the previous course.

Facebook Playbook Advanced includes:

  • Advanced-Data Analysis, True ROAS, Advanced Scaling, Retargeting, Lookalike Audiences(10 Training Videos)
  • Lifetime Access

The program includes:

  • 10 Modules:1 video each module
  • Program Cost: $97

6 B.S. Framework

6 B.S. Framework

Ironically, the BS means “Badass Strategies.” These media Buying methods that you will learn will help your business grow by showing you how to get more targeted visitors more effectively. But, frankly, all this is merely a “salesy” way of showing how several online business models work and is not about “media buying.”

Included in 6 BS Framework:

  • Covering online business models like Dropshipping, Online marketing, and Email Marketing. (7 Training Videos)
  • Lifetime Access
  • Email Support

The program includes:

  • 7 Modules, 1 video per module: The instructions are a fundamental rundown of every business model
  • 1hour, 47 minutes(Course Length)
  • Program Price: $47 

ECOM Studio

This course will determine what you need to create video ads that sell fast without turning yourself into a video genius. Ryan Shin and Fred went on a trip to Facebook Headquarters, where they learn Video Ads. Additionally, they share some dirty little secret tips.

Included in eCom Studio :

  • Lifetime Access
  • Outsourcing, FB Video Ad Formula, Cheap video making tips, Ad Research, The Thumbstopping Strategy(7 Training Videos)
  • BONUS: Sales Funnel Template

Program includes:

  • 7 Modules: 1 video per Video Lesson 
  • Program Price: $7 

Google Playbook Basics

A brief course where Fred teaches you his simple training on how to use using Google Ads.

It is just an introductory program about Google Ads. 

Includes in Google Ads Playbook:

  • Lifetime Access
  • The Network in the Network, Setting it Up, Basics of Ad Search, Display, Gmail Sponsored Ads, and more…(10 Training Videos )

The Course includes:

  • 10 Modules, one video lesson each module
  • Program Price: $47

BING Ads Playbook

Bing is like a red-headed stepchild in regards to the advertising platform. But it’s accountable for over 33% of searches in the US, with more than 6 Billion each month. You will not find in other programs which teach about Bing for running advertisements, and most of the content is also discussed in the Zero Up program. Nevertheless, you will get much more in-depth details in the MasterClass, so you may also dive into that one.

Included in Bing Ads Playbook :

  • Lifetime Access
  • Discussing everything you must and must not do, Precise Data Tracking, Insider Secrets, and more…(11 Training Videos)
  • 8 Weeks Live Coaching

The program includes:

11 Modules, 1 video lesson each module

Program Price:

  • Bing Ads Playbook: $47 
  • Bing Ads Masterclass and Playbook: $97


In this program, Chris Burgess will teach you how to go through your Shopify store and customize it without having to assign or outsource the job to high-priced programmers. You will be equipped to earn money online from easy small lines of codes if you have never seen it in your entire life.

This program will show you what is behind the eCommerce dropshipping, which other eCommerce courses skip.

Included in Coding For Profit:

  • Coding Basics, The Shopify Language, JavaScript, HTML and CSS (10 Training Videos)
  • Lifetime Access

The program includes:

  • 11 Modules, 1 video each Video Lesson 
  • Program Price: $27


In this course, you will discover ways to grow your email list using the simple 3-step method quickly without using any expensive program while making passive income.

Included in FB Leads Formula :

  • 8 Training Modules: Finding a great niche, FB Lead Ads, Lead Magnets, Email Marketing, and more…
  • Bonus 1: 30 Days Access to LeadsTunnel
  • Bonus 2: Private Invitation to Facebook Group
  • Bonus 3: Passive Income Checklist
  • Lifetime Access

The program includes:

  • 8 Modules, 1 Video per Lesson
  • Program Price: $497

Profit Jewels

Have you thought about how people and internet professionals earn from giving out free stuff online? In this course, Ryan Shin will show you how it works (hint: The actual money is made pronounced on the back end through shipping).

The great thing about this is you can get it done without dropshipping products from China. By buying this training program, you obtain access to inexpensive jewelry from U.S. based jewelry producer you where you can buy and give away for free.

This is achievable without:

  • Products
  • Previous Experience
  • Stocking inventory

Included in Profit Jewels :

  • FB Lead Ads, Finding a Good Niche, Lead Magnets, Email Marketing, and more (21 Training Videos)
  • Lifetime Access

The Course includes:

21 Modules, 1 video lesson each module

Program Price:

  • One-Time Payment: $297
  • 3-Monthly Payments: $129


Fred wants his student to achieve success with their eCommerce store, and knowing that he created the 21 Day Challenge to give you the motivation you need to keep going.

He took the 3 specific aspects for eCommerce success and grouped them into three certain areas of the program. You receive a full 7 days of training designed to hit your eCommerce target and goals.

You’ll receive an assignment within 21 days in the program, so you need to focus on whatever you have to complete on each task. On each week’s assignment, you will have specific training and instructions.

Included in eCom Challenge :

  • 21 Days eCommerce Challenge 
  • Live Mentorship from Ryan Shin (6 figure Success Coach)
  • eCom Challenge Workbook
  • Winning Products Checklist 
  • Facebook Ads Workbook
  • Masterclass Graduation

eCom Challenge Price: $97 

Is iPro Academy Really Worth The Money?

This is a double-edged sword question. If you choose to get all of the lessons individually, the total price of iPro Academy courses can increase up costing you about $7,000. If you consider some of the courses are just an overview of the subject matter at hand, so, would not be wise to purchase the lessons separately.

On the other hand, if you see the 21 Day eCom Challenges and other courses like:

  • Bing Ads Playbook
  • Coding For Profit
  • Ecom Studio

You get an opportunity to see what’s behind and discover ALL of what makes an eCommerce Business profitable.

And so the real question is whether you want to get iPro Academy for an annual fee of $1,970 or individually?

If you are deadset on Fred’s course, then it would be an advantage to buy the whole program, given that it is less expensive than other courses available in the market like:

  • Drop Ship Lifestyle
  • eCom Elites 
  • eCom Success Academy

Keep in mind that each program has the author’s personal tricks and tips when it comes to the subject on hand, but this only happens one in a million, so I wonder it will be well worth the $1,970

On top of that, I’m not really a big fan of the eCommerce business model, so I would have to take a hard pass on spending that kind of money on it. Now, don’t get me wrong, you can definitely make good money with eCommerce, but not as much as my #1 pick for making money online.

My Final Thoughts

If you take a hard look at everything you get in the program for business opportunities, I would have to suggest you get a good deal for your money.

The one thing that concerns me about iPro Academy is that Fred does not show you how to begin your own business. Rather, he provides you a certain business template to go by that focuses on his products.

This might look as it requires guessing to work out a process. But the reality is the fact that anyone who buys the program will have the same template (and the same products) competing against you.

It’s great that they provide an examination in the program to certify that you’ve completed the course. However, if you are self-employed, it would be a great thing to own and keep. But if you will try to get work anywhere, I don’t think it will carry any relevance.

If you have seen videos in the course, the coach will be in front of a whiteboard like it is a lecture, but the reality is they are presenting a theory.


Once again, we did not want to spoil your party, but we also didn’t want you to get the wrong impression of ecom…

Also, just think about how the shipping issues could get worse during this pandemic.

But we’ll get into that some other time.

Oh yes, I know what you are thinking…

What’s this online business model that just absolutely DESTROYS eCommerce?

What’s Our Top Recommendation For Making Money Online In 2024?

Digital Leasing

It’s pretty much exactly as it sounds. You get the equivalent of rent payments for websites.

Here’s how it works.

Find a local owned service based business and decide to build a website and rank for it.

When the leads start coming in, pass them off to a business owner and start collecting the checks.

Is it really that simple?


You see compared to ecommerce, you don’t have to run any paid ads to a site. So, you’re only out of pocket like $8 a month for hosting and $11.99 a year for your domain.

And if you can’t afford that, well maybe we have other issues we need to talk about.

But seriously, pay per lead generation sites make bank and they’re extremely passive.

Once you have them ranked, you don’t have to touch them again because they run on autopilot.

But what about the competition you ask?

Virtually nonexistent compared to ecom.

With ecommerce you’re competing with literally millions of people globally.

With lead generation we’re talking maybe 20 of the same type of business in an area. Most of which don’t know anything about ranking a site.

It legitimately couldn’t be any easier.

The best part?

These sites are worth $500-$1,000 on average a month!

If you had just 10 of these sites, you’d be making $5,000-$10,000 a month from passive income!

And your margins are literally 90-100%!

But that’s enough of that… for more information about this model that crushes ecommerce, check it out here!

Brittney Here!

I get to travel the world and live life without financial worry thanks to the system below!