Gretta van Riel – Start And Scale -Review (2023 Update): Everything You Wanted To Know!

By: Brittney

Welcome to my Start And Scale review. My goal is to help you understand what the program is all about, how much it costs, if it’s a good use of your time, your money, and much more! It should be less than 10 minutes start to finish, so let’s dive in!
This Start And Scale review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

The Good Stuff

High-quality and information-packed videos
Gretta uses her businesses as examples for her lessons
60-day money-back guarantee

The Bad Stuff

Expensive even with the monthly plan
Training on paid ads is not extensive
Influencers don't do promotions for free

Firstly, Why Am I Writing This Review?

Nice to meet you, my name is Brittney!

My story starts  like many do… “slaving away” at a 9-5 job that I didn’t really enjoy, but hey – it paid the bills.

I worked for a large Fortune 500 company that performed background checks for other companies when they wanted to hire a new employee… so you know, not exactly exciting stuff.

For a lot of people, a nice stable job and predictable check coming in every month is the picture of success, but for me, it felt like I was missing out on life.

Clocking in every single day, doing the same tasks over and over again, getting home with barely enough time to make dinner and enjoy some time to myself… only to wake up again the next morning and do it all over again.

I just wanted to enjoy life without being shackled to an unfilling job. 

I wanted to be able to take vacations whenever I wanted, for however long I wanted.

I didn’t want to have to beg my boss for a salary increase that barely matched inflation.

I just wanted to be free and happy.

Then about 4 years ago (as a stroke of luck), I stumbled across a program that taught me how to make money online by actually helping real people (local US businesses).

my concrete site

The image above shows an example. This mini website brings me in around $1,250 every single month, and I haven’t touched it in over 2 years.

That’s $15,000 per year in my pocket without having to really do anything.

Just helping small mom-and-pop shops keep their lights on and grow.

So it makes sense why local lead generation is my top online business for passive income. If you’re curious how that business model works, you can read more here.


Who Cares About That?

99% of reviewers out there don’t have experience running an actual business. They’re writing about stuff that they have no real experience with.

Why would they do that?

They just want you to click through and buy the  program that the review is about!

I have absolutely no relationship with Start And Scale, so you can rest easy knowing that I’m going to give you my honest opinion.

This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.

Gretta Van Riel Review

Do you want to start your own eCommerce business? How about trying this for size. The age of social media is just beginning, and this is the best time to use this in our favor.

Have you seen a few advertisements for Gretta Van Riel’s Start and Scale on social media? It’s important as she will be the one to help you up on how to make money online.

In her commercials, she explains how she only used social media to develop countless million-dollar eCommerce companies and how you can do the same.

Start & Scale will teach you how to build an eCommerce company from the bottom up, even if you have no previous experience earning online money.

What’s the truth? Is it simply another scam looking for your money?

Let’s see what happens.

Now, I do want to be really honest with you, so…

Gretta Van Riel’s Start and Scale isn’t too different from most dropshipping courses.

Sure, their marketing makes some great promise you haven’t heard from the other dropshipping gurus, but at the end of the day, no magic bullet overcomes the massive pitfalls of this business model.

Let’s get something clear: 

There is NOTHING passive about dropshipping, no matter how well most course creators sell the dream.

If you want that travel-the-world-making-money-while-you-sleep-laptop-lifestyle, dropshipping isn’t for you.

To run a successful dropshipping business, you need to be constantly on the lookout for new products.

Scouring the internet for hot trends and trying to find the next fidget spinner will take hours out of your day.

Not to mention, it’s not enough to just have the hot new product…

You also need to get the customers.

That means ads…

Lots and lots of ads…

Testing, tweaking, targeting, spending thousands if not tens of thousands of dollars before breaking even.

Not to mention, Facebook hates dropshipping, meaning one of your top traffic sources could shut you down at any time.

All of this leads to a very stressful life, not a lot of money, and a lot of time wasted.

Time that could be better spent so you can actually live the life you want.

Now, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Physical Products
  • Low Margins
  • Long Wait Times
  • Angry Customers
  • Thousands of dollars testing different ad campaigns

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day running ads, researching products, and trying not to get banned by whatever platforms you’re using?


If that sounds like something you’d be interested in, check out Digital Real Estate.

This is nothing like dropshipping, and that’s probably a good thing.

However, if you’d still like to know more about Start And Scale, keep reading.

Who Is Gretta Van Riel?

Who Is Gretta Van Riel

One of Australia’s most successful young businesswomen is Gretta Van Riel. She has produced several successful e-commerce products, including The 5th and SkinnyMe Tea, as well as many more.

As a “Shopify Build A Business” Award winner, Gretta Van Riel has also been recognized for her six-month sales volume. Gretta Van Riel is, without a doubt, a successful eCommerce business owner.

In only six months, Gretta Van Riel raised $600,000 for her first eCommerce business. Her success is great, and she achieved it in such a short amount of time.

Gretta Van Riel has since recreated this unique foundation for four other brands, each of which has become a multi-million-dollar success story.

Gretta Van Riel is a pioneer in using Instagram to establish eCommerce brands. She is powerful in the world of influencer marketing.

What Is Start And Scale?

What Is Start And Scale

Foundr developed the Start and Scale course in partnership with Gretta Van Riel. The course has over 100,000 students and is said to be the most popular eCommerce program in the world.

Unlike others on the market, this eCommerce course teaches you how to build a long-term eCommerce brand from the bottom up.

This means your online business will remain active for years and give you a steady flow of passive income.

Other online courses typically teach you how to construct a dropshipping store and sell low-quality products, which rarely last six months due to poor product quality and consumer feedback.

However, the Start and Scale program is not the same. You will learn how to create and advertise your own brand through Facebook ads and other platforms.

It is a more sustainable company strategy because you are making a long-term asset. Others cannot mimic and steal your business with a trademarked brand.

The course is priced at $997.

A Quick Overview Of The Start And Scale eCommerce Course

A Quick Overview Of The Start And Scale

Gretta Van Riel will share her eCommerce success secrets in the Start and Scale course. This course will guide you through every stage of creating an online store to sell physical goods.

You’ll save a lot of time and money with the help of the videos, workbooks, and templates that are provided.

If you’re interested in learning from other members, you may join their private Facebook group. Your business partner may log in with the same account (business partner joins free policy).

Below, I’ll walk you through each subject to better understand what you can learn from the course.

Module 1: Discovering Your Idea

Find Your Idea

You will learn how to develop ideas for products that are likely to be successful by completing this task.

Gretta also shares her one-of-a-kind approach to validating product ideas, so you can be certain that your product will find a market.

Module 2: Branding And Establishing Your eCommerce Business

In terms of branding, Gretta is a genius. Module 2 will show you how to build an eCommerce brand that customers will know and trust for years.

This module will help create a strong foundation for your online shop if you want your company to be sustainable.

Module 3: Creating And Planning Your Idea

There are a lot of people that have great product ideas but don’t know how to make them a reality.

In this part, Gretta will explain how to get the product created and locate a reliable manufacturer.

By the end of this step, you should have a decent idea of how to design and develop your sample.

Module 4: Making Your Product Profitable

Start And Scale Make Your Product Profitable

To secure your company’s profitability, you must understand finance. In this part, Gretta will show you how to keep track of your funds.

To guarantee a healthy profit margin, it is important that you carefully follow the directions in this module.

Module 5: Building An Audience Prior To Your Launch

Gretta believes in building an audience before releasing a product. Many individuals do not have an audience when launching a product, and the first sale might take months.

On the other hand, Gretta will teach you how to prevent launching crickets within your eCommerce business.

You will learn how to expand your brand’s social media audience. As a result, you will have sales on the first day your product is available in your online store.

Module 6: Blueprint For Million-Dollar Influencer Marketing

Blueprint For Million Dollar Influencer Marketing

Gretta is an expert in influencer marketing. She has earned millions of dollars by using influencer marketing.

She even created the influencer marketing platform “Hey Influencer,” which links marketers with influencers.

This part will show you how to find and collaborate with influencers to market your product and expand your company.

Using only one strategy, you will be able to skyrocket your sales.

Module 7: Operations & Launch Of Your Online Business

You need to simplify your supplies and operations to manage a good online shop.

Start and Scale, unlike other eCommerce courses, only teach you how to market your product, take you by the hand, and lead you through every part of your company.

You’ll learn how to set up payments, and logistics, interact with local and international suppliers and provide customer service to ensure the seamless operation of your business.

Module 8: Growing Your ECommerce Store

Growing Your eCommerce Store

In the basic courses, you learned how to create a profitable product, introduce it to the market, and manage your shop, but this course goes beyond that.

In this session, Gretta shows you the most advanced marketing and sales methods for growing your online company to a seven-figure eCommerce brand.

That is why the course is called “Start and Scale.”

With Instagram ads training and the help from a private Facebook group, the service you receive from Gretta is very beneficial.

Is Gretta Van Riel’s Start And Scale A Scam?

Is it a scam?

So, is Start And Scale a scam? Not technically. You can make money with this program, but it’s definitely not as easy as Gretta Van Riel makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – you need to do a ton of volume to make any real money.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months, $3-5k in the hole on ads (because that whole “get started with $5 a day” thing is total BS) and then your reward is 15% profit on a $12 product (which comes out to $1.80), it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate

And, unlike dropshipping, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece


They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

Are There Alternatives To Start And Scale?

are there alternatives

Yes, there are plenty of Dropshipping programs and resources to choose from if you want to pursue this business model.  Here are just a few:

What Is My Top Recommendation In Making Money Online In 2023?

Digital Real Estate

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: With dropshipping, you don’t really own anything. You have no control over the quality of products. You don’t even own the products because they go straight from the supplier to the customer.

Yes, if you’ve got a Shopify store, you technically own that. But if every ad platform suits you down, you’ve got a store with no customers. Which is literally worthless.

With Digital Real Estate, you own the assets, which means you have all the power and all the control.


3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.


4) No Inventory: Ok, so technically you don’t have to worry about inventory since you’re not filling up your garage or a warehouse with products. But, you still have all the headaches of a physical products business.

Since most dropshipped products come from China, you already have a 2-3 week wait time from when a customer places an order.

But right now, with global supply chain issues, your customers would be lucky to get anything in less than a month.

Imagine finally landing your first customer after months of experimenting, and then getting hit with a refund request or chargeback because they had to wait 6 weeks to get their order.

With Digital Real Estate, a 100% online business, you never even have to think about that risk.


5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with dropshipping, you’d have to double your inventory, your profit margins, OR your average order value. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.


6) Make Money Helping Real People: This part is what makes it all worth it. 99.9% of the time, dropshipping provides no value to anyone but the seller.
In a lot of cases, it has a negative impact on the customer because of poor product quality and an overall bad experience (i.e. waiting 6 weeks to get your order).

And that makes it pretty hard to sleep at night.

But with Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at opportunities like Start And Scale which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.

Table of Contents

Brittney Here!

I get to travel the world and live life without financial worry thanks to the system below!