Damsel In Defense Review (2023 Update): Everything You Wanted To Know!

By: Brittney

Welcome to my Damsel In Defense review. My goal is to help you understand what the program is all about, how much it costs, if it’s a good use of your time, your money, and much more! It should be less than 10 minutes start to finish, so let’s dive in!
This Damsel In Defense review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

The Good Stuff

it's affordable
Warranty for Life
Empower and safeguard women

The Bad Stuff

Lack of income disclosure
Independent Damsel Pro needs to focus on Recruiting
Hidden monthly expenses

Firstly, Why Am I Writing This Review?

Nice to meet you, my name is Brittney!

My story starts  like many do… “slaving away” at a 9-5 job that I didn’t really enjoy, but hey – it paid the bills.

I worked for a large Fortune 500 company that performed background checks for other companies when they wanted to hire a new employee… so you know, not exactly exciting stuff.

For a lot of people, a nice stable job and predictable check coming in every month is the picture of success, but for me, it felt like I was missing out on life.

Clocking in every single day, doing the same tasks over and over again, getting home with barely enough time to make dinner and enjoy some time to myself… only to wake up again the next morning and do it all over again.

I just wanted to enjoy life without being shackled to an unfilling job. 

I wanted to be able to take vacations whenever I wanted, for however long I wanted.

I didn’t want to have to beg my boss for a salary increase that barely matched inflation.

I just wanted to be free and happy.

Then about 4 years ago (as a stroke of luck), I stumbled across a program that taught me how to make money online by actually helping real people (local US businesses).

my concrete site

The image above shows an example. This mini website brings me in around $1,250 every single month, and I haven’t touched it in over 2 years.

That’s $15,000 per year in my pocket without having to really do anything.

Just helping small mom-and-pop shops keep their lights on and grow.

So it makes sense why local lead generation is my top online business for passive income. If you’re curious how that business model works, you can read more here.

NOTE: I DO NOT WORK WITH​ Damsel In Defense

Who Cares About That?

99% of reviewers out there don’t have experience running an actual business. They’re writing about stuff that they have no real experience with.

Why would they do that?

They just want you to click through and buy the  program that the review is about!

I have absolutely no relationship with Damsel In Defense, so you can rest easy knowing that I’m going to give you my honest opinion.

This review is written based on my own experiences with this business model.

All that being said, let’s jump into things.

Damsel In Defense Review (2022 Update) Everything You Wanted To Know!

Chances are you heard about Damsel In Defense because someone – a friend or family member – introduced you to the company. Maybe you attended an online workshop or webinar, or maybe an in-person information session.

Your head’s probably spinning. This might be the first time you’ve heard about a real way to make money outside of a typical job.

So first off, congratulations!

You’ve just entered a whole new world…the world of making money on your own terms.

However, you came in through the wrong door.

Because Damsel In Defense is – plain and simple – an MLM. Throw whatever fancy name you want on it…multi-level marketing (MLM), network marketing (NWM), direct sales, or anything else, it’s the same concept:

You pay some money upfront for the “opportunity” to sell products.

The products are typically low-quality but with high price tags (because fancy labels and stuff).

You’re told that the key to building your own successful business is selling these products to friends and family, and getting them on a subscription (so you get “monthly recurring revenue”).

Unfortunately, like most people who get taken in by these types of schemes, you’ll quickly discover that the well runs dry faster than you imagined.

After all, they make it sound really simple. “Just get 5 people you know onto this magic widget, and things will just grow from there.”

And in your head, you think “How hard can it be? I know plenty of people, 5 will be easy.”

But then you do it, and you realize people look at you like you’ve joined a cult. You’ve become “that person”, who joined an MLM, and is now trying to sell questionable products or services to everyone they meet.

It puts a strain on your relationships, and you end up stuck between two worlds.

But it’s not your fault. These companies spend millions of dollars each year figuring out exactly how to brainwash and recruit people. And that’s why we’re here.

To help you find a better way before it’s too late.

So, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Inventory
  • Selling to friends and family
  • Selling to strangers
  • Recruiting people
  • Dealing with questionable products that weigh on your conscience

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything?

If that sounds like something you’d be interested in, check out Digital Real Estate. 


This is nothing like MLM, and that’s probably a good thing.

However, if you’d still like to know more about Damsel, keep reading.

What Is Damsel In Defense?

What Is Damsel In Defense online business

As a direct sales company, Damsel in Defense is in a class of its own.

It’s a business model popular among network marketing firms that markets self-defense products. In the direct selling association, they have gained popularity since they fit under a category of gadgets designed to cause momentary harm to another person without causing death or permanent injury. Damsel in Defense is a part of the civilian self-defense industry.

While there is less risk of death when using these products, it is still possible. To classify them as non-lethal would be inaccurate.

Companies that make self-defense weapons, especially ones designed to inflict harm on others, prefer to avoid the phrase “less lethal” when advertising their products (even if it is transitory or mild).

In the next several years, this subset of the civilian self-defense market in North America is expected to grow to $80 million.

What Is Damsel In Defense Background?

What Is Damsel In Defense Background MLM Company selling stun guns. join damsel in defense MLM

For those who aren’t aware of the plot of Damsel in Defense, though, allow me to provide a brief introduction and background.

This MLM Company is a joint venture between two families. Mindy Lin and Bethany Hughes run the business with the aid of their partners, Jimmy Lin (CFO) and Chris Hughes (life partner) (COO). Their declared mission is to arm women with the skills and resources they need to protect themselves and their families.

Mindy and Bethany met in 2010. Shortly after, I started selling self-defense equipment as a side hustle at swap meets.

How Does Damsel In Defense Work?

How Does Damsel In Defense Work Independent damsel pro defense MLM pepper spray and stun guns

A network marketing company specializing in women’s self-defense products.

They have pepper spray, stun guns, and other self-defense tools.

But Damsel in Defense is simply avoiding the high marketing expenses by making its members do all the hard work of promoting and marketing themselves.

If you’re considering signing up with any network marketing companies, do your research beforehand. If you’re considering joining an MLM, it’s a good idea to research the products they sell ahead.

Damsel In Defense Self-Defense Products

Damsel In Defense Self-Defense Products. Independent damsel pro direct selling

Product lines from Damsel in Defense that has proven to be very popular include:

Protected Pepper ($98.89)

Protected Pepper ($98.89)

This pepper spray has a panic button that can be pressed in a pinch. Since this is the case, a Bluetooth alert is sent to the person you’ve already identified.

SafeLee Sleeve ($166.67)

SafeLee Sleeve -demsel in defense

The bulletproof panel can be attached to a bag. This one-pound object is composed primarily of Aramid fibers.

Billy Fold Leather RFID Wallet ($33.33)

Billy Fold Leather RFID Wallet by Damsel in Defense

Identity theft Protection against RFID scanning devices that could steal personal information from your side pockets is built into the wallet’s inside design for men.

Cost Of Join Damsel In Defense MLM?

Cost Of Join Damsel In Defense MLM MLM Companies independent damsel pro

Damsel in Defense has an initial membership fee of $100.

A starter kit containing the following items is also included with your purchase:

  • 1 Safe Hearts Parent’s Guide
  • 1 Heidi Way Concealed Carry Purse
  • 2 Safe Hearts Story Books
  • 1 Step Off Entry Alarm
  • 2 Sock It To Me Striking Tools
  • 1 Holla Hers Personal Alarms
  • 1 Road Trip Emergency Kit Auto Tool
  • 1 Go-to-Guide
  • 1 Month of Digital Defense Family Plan
  • 25 Catalogues
  • 10 Hostess Guides
  • 25 Brochures
  • 10 Partnering Guides
  • 20 Invites
  • 50 Business Cards
  • 25 Order Forms/Sales Receipts
  • 1 Help Wanted Pin

There are some add-ons available for purchase in addition to the basic Starter Kit:

  • $60 – Pepper Spray Stun Gun Booster Pack
  • $30 – Pepper Sprays Booster Pack

Damsel In Defense Compensation Plan?

Damsel In Defense Compensation Plan MLM companies a pyramid scheme

Members of Damsel in Defense have three primary avenues for financial success:

Retail Commission

You will earn a 25% commission on every sale.

Recruitment Bonus

After a new member has purchased and received their first starter kit, you will receive a 25% bonus.

Fast Start Bonus

Get promoted, and you’ll get a $300 bonus!

Making Money With Damsel In Defense?

Making Money With Damsel In Defense Pyramid Scheme

Follow these steps to get the most out of Damsel in Defense:

  • Promote their personal defense items and training materials
  • Find people to join and sell products

To be clear, you won’t earn merely for recruiting people; you’ll get paid only when they do business with your company.

Due to the indirect nature of the payments and incentives for recruitment, Damsel in Defense is not considered a pyramid scheme.

Damsel In Defense Customer Reviews

Damsel In Defense Customer Reviews

Leslie, an Amazon customer, claims the Damsel in Defense products don’t work.

This stun gun won’t work unless the pin is inserted. If you don’t pin it in and wear it on your wrist, it’s useless.

It is problematic that the pin always falls out. That is, you can count on it to fail just when you need it most. If a mountain lion or other dangerous animal is nearby, you should take out the pin and not to to keep putting it back in.

There is a flaw in the design of this and my first model.

Is Damsel In Defense MLM A Scam?

is it a scam

So, is Damsel In Defense a scam?

Not technically. You can make money with this program, but it’s definitely not as easy as the company makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – the actual commissions are pretty small.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months and then your reward is a $50 commission, it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate

And, unlike an MLM, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece


They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

Are There Alternatives to Damsel in Defense?

Yes, there are plenty of MLM companies to choose from if you want to pursue this business model.  Here are just a few:


What Is My Top Recommendation In Making Money Online In 2023?

Digital Real Estate

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.

2) You Own & Control EVERYTHING: With MLMs and Network Marketing, you don’t really own anything. You have no control over the quality of products. You don’t even own your “team”.
Look at the fine print for most of the agreements folks sign when they join one of these companies. At any point, the company can change your commission structure, reduce your profit margins, or kick you out entirely.
With Digital Real Estate, you own the assets, which means you have all the power and all the control.

3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.


4) No Inventory: Alright, so most MLMs don’t make you buy the products and fill your garage with them anymore (unlike the good ol’ days), but you’re still in a physical products business.

And physical products always have physical limitations. Even if you don’t have to manage the inventory, you still have to deal with supply chain shortages that cause major delays.

Imagine finally landing your first customer, and then losing them after one sale because they had to wait 6 weeks to get their order.

With Digital Real Estate, a 100% online business, you never even have to think about that risk.


5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with an MLM, you’d have to double your customers OR double the average order size of your existing customers. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.


6) Make Money Helping Real People: This part is what makes it all worth it. In an MLM, your “upline” might convince you that what you’re selling improves people’s lives, but deep down, you likely know that’s not true.

Most of the time, you’re either selling a dream or a poor-quality, overpriced product with a fancy label.

And that makes it pretty hard to sleep at night.

But with Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours.

You could continue browsing, looking at opportunities like Damsel in defense which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.

Table of Contents

Brittney Here!

I get to travel the world and live life without financial worry thanks to the system below!